Alex Padilla
Columbus,OH
Summary
Accomplished Sales Manager offering 10 years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Highly self-motivated, excelling in fast-paced environments, and adept at driving sales with a keen eye for detail.
Overview
7
7
years of professional experience
Work History
Field Sales Manager
Liquid Death
01.2022 - 10.2024
- Visited multiple accounts a day throughout Ohio, Kentucky, Michigan, and Indiana.
- Helped with Team Blitzes nationally.
- Built relationships with Store Management for incremental off-shelf placement
throughout the store. - Built Relationships with Divisional Market Managers in Retail Accounts.
- Enhanced business by gaining new points of distribution.
- Worked closely with DSD partners to place orders, built displays and continued great
store relationships. - Optimized DSD relationships.
- Placed samples to increase product awareness.
- Ensured product placement in key and visible areas for consumers.
- Demoed product in grocery stores and events.
Retail Sales Manager
The Vita Coco Co
09.2021 - 12.2021
- Specialized in in-trade execution in conjunction with DP's for promotional programs.
- Worked with key decision makers to grow brand portfolio at chain,convenience, and indy accts.
- Developed relationships with Brand Managers, Directors, and Sales Reps to ensure DP performance and brand revenue goals.
- Visit key accounts, work with local DP's and their Sales Reps to increase visibility, availability, and overall presence of brands.
- Enhance the business by gaining new points of distribution.
- Formulated account strategies and executed against them.
General Sales Manager
Southeast Beverage Company
05.2021 - 07.2021
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Developed and implemented comprehensive salesperson training program.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Established and refined sales strategies, plans, and forecasts with an emphasis on developing and tracking accurate metrics to monitor progress.
- Analyzed sales processes to develop improvements in sales productivity, including the integration of CRM.
- Drive sales successes & commercialization of new products.
District Sales Manager
CLEAN Cause
01.2020 - 02.2021
- Responsible for growing retail & distribution sales volume in the Great Lakes region.
- Supported DP's, activated new accounts, placed new orders to deplete inventories.
- Managed Key Accounts, Conventional and Natural.
- Implemented aggressive sales strategies and worked with Territory Managers to ensure efficient execution.
- Surpassed business sales targets by devising, deploying, and optimizing aggressive sales strategies.
- Devised strategies for retaining accounts, delivering polished sales presentations.
Field Marketing Manager
Rockstar Energy
11.2017 - 07.2019
- Developed aggressive marketing objectives for sales, ROI, and brand loyalty.
- Managed Field Marketing Team for Rockstar Energy/Yachak Organic Yerba Mate nationally.
- Designed and implemented uniform sampling methods to achieve a unique brand experience for the consumer.
- Created, established and maintained local and nationwide partnerships to utilize marketing opportunities.
- Planned and executed on-site marketing activations.
- Created content for partners to publish for brand social media following.
- Recruited, signed, and managed brand sponsored athletes.
- Seasonally worked on the sales and merchandising team.
- Grew sales and market share while developing new and established relationships.
Education
Associate of Arts - Businness Administration/Marketing
Santa Monica College
Santa Monica, CAAssociate of Arts - International Business
California State University - Fullerton
Fullerton, CASkills
- Exceptional people skills with ability to communicate articulately and respectfully
- Effectively and efficiently plans,
organizes, prioritizes workloads - Successfully analyzes problems and
quickly resolves - Highly self-motivated and goal
oriented - Enjoys learning new skills
- Handles conflict effectively
- Very detail oriented
- Account and Territory Management
- New Account Development and Territory Growth
- Distribution Channel Management
- Consultative and Relationship
Selling - Sales Leadership
Languages
Spanish
French
Timeline
Field Sales Manager
Liquid Death
01.2022 - 10.2024
Retail Sales Manager
The Vita Coco Co
09.2021 - 12.2021
General Sales Manager
Southeast Beverage Company
05.2021 - 07.2021
District Sales Manager
CLEAN Cause
01.2020 - 02.2021
Field Marketing Manager
Rockstar Energy
11.2017 - 07.2019
Associate of Arts - Businness Administration/Marketing
Santa Monica College
Associate of Arts - International Business
California State University - Fullerton
Similar Profiles
MIGUEL JIMENEZMIGUEL JIMENEZ
Sales Execution Manager at Liquid DeathSales Execution Manager at Liquid Death
Jeffrey MahannahJeffrey Mahannah
Illustrator at Liquid Death Mountain WaterIllustrator at Liquid Death Mountain Water
ELLIE WALTERSELLIE WALTERS
Digital Retail Manager at Liquid DeathDigital Retail Manager at Liquid Death
Corey HendricksCorey Hendricks
Agency Information Security Professional at Ohio Department of Youth ServicesAgency Information Security Professional at Ohio Department of Youth Services
Abigail KlinkAbigail Klink
Infant Teacher at Guidepost MontessoriInfant Teacher at Guidepost Montessori