Alex Peets
Bayside,NY
Summary
Interactive Project Manager/Producer with extensive experience in Pharmaceutical, Retail, Telecommunications, & Website Advertising Industries. Consults with clients; establishes strong relationships focused on improving or redesigning client’s advertising needs. Successfully balances needs of management while providing excellent customer service. Utilizes strong organizational, planning and communication skills to improve operational efficiency. Experienced at working independently with accountability and adapting to changing priorities and business environments. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Fluent in Spanish.
Overview
20
20
years of professional experience
Work History
Senior Program Manager
Merge
07.2023 - 06.2024
- Led a cross-functional team of 15 members to successfully deliver 30+ projects on time and within budget
- Worked to cultivate and foster client, consultant, contractor and vendor relationships
- Planned, managed and delivered large projects on time, within budget, with high-quality output, including schedule, risk management, quality assurance and communication
- Partnered with Account Management to ensure project goals and objectives were accomplished
- Served as a technical representative to account managers, editorial, business, designers, and information architect groups for full life cycle development
- Communicated with internal teams, clients, vendors, and partner agencies, covering project progress, status, potential issues
- Managed multiple programs or projects across single or multiple clients
- Prepared and maintained all project documentation, including project plans, estimates, SOWs, status reports, Hot-sheets, etc
- Led internal cross-functional teams to collaborate effectively and efficiently
- Proactively identified resource needs and potential solutions, required skill sets and the allocation of team members to the core team and for each project
- Problem-solved in real-time to help the team achieve objectives and milestones
- Escalated when necessary to proactively manage and mitigate risks, project roadblocks and other issues
- Acted as primary point of contact and project leader
- Established baseline project requirements and managed the change control process throughout the project lifecycle
- Served as representative to the Account, Creative, Editorial, Business and UX teams
- Created User Stories and defined Acceptance Criteria in partnership with the Technology team
- Facilitated retrospective meetings at the end of each iteration / project – ensured highest priority items were followed up on and closed out
- Led Agile / Sprint planning meetings and daily stand-up meetings
- Managed the successful deployment of the platform and applications including working closely with development operations (Dev-Ops) and customer support.
- Mentored junior staff members, contributing to their professional growth and fostering a positive work environment.
- Improved project efficiency by streamlining communication channels and optimizing resource allocation.
Senior Project Manager
21Grams/Real Chemistry
03.2019 - 05.2023
- 15 years’ experience in project management and content production experience, especially for DTC & HCP brands, and/or advertising or media agency with an emphasis on integrated, multi-channel project management across online and offline
- Experienced in managing and producing new product launches and company / brand / commercialization initiatives from inception of product through integrated launch plan
- Developed strong, collaborative working relationships with cross-functional teams and external resources and vendors
- Operationalize the end-to-end go-to-marketing process from concept development through launch, working closely with channel leads and stakeholders
- Set and track project milestones and communicate regular status updates to cross-functional teams and project stakeholders
- Created integrated project plans, using project management software as Workfront and ProofHQ to monitor the life cycle of the project and route projects internally for feedback & updates
- Understood project interdependencies and can identify, address, and carry through inputs and information from one project across all other projects within the program
- Demonstrates comprehensive understanding of internal processes such as maintaining up-to-date hot sheets and status reports, project burn, lifecycle of a job
- Effectively communicates expectations to internal teams and vendors to facilitate the efficient flow of associated work throughout the agency
- Recognizes project risks, manages & mediates projects issues, and can develop solutions with confidence
- Ability to create project estimates and validate them with the internal team
- Reviews burn reports on a weekly basis and can analyze the information and report it back to the account and team
- Identify when scope change is needed, initiate scope change and facilitate the process through to completion with account
- Partner closely with the Account team during the project planning, execution, & production phases
- Interface with key agency teams to ensure they’re on track to meet the agreed upon milestones (Account, Creative, Studio, Editorial, Print Production, Strategic Planning, Information UX, Technology, Developers/Programmers) Provide necessary direction and support to the team on the tasks and deliverables required
- Responsible for leading the following meetings: hotsheet, weekly internal status, project briefings, internal creative reviews, and meetings with external vendors
- Route deliverables to the appropriate core team members for review/sign off via electronic project routing system
- Ensure signoff prior to key junctures, (brand team review, MLR review, disk release, asset handoff to vendor, etc.) Enforce agency process and manage the developmental process of a project & quality assurance (QA) phase for all projects by creating JIRA tickets for QA/Dev resources to review/resolve and bug/issues within a digital deliverable such as websites, landing pages, CRM programs, banners, RTE’s, etc
- BRANDS ASSIGNED: Amneal/Rytary Pfizer/RSV
Freelance Senior Integrated Producer
Area 23
02.2018 - 03.2019
- Work closely with the Business Management and Account Management departments to ensure that the budgets are tracked in a weekly manner in order to manage, document, and flag any necessary changes in scope to the client
- Define, manage, and mitigate risks on projects, taking a proactive approach to solve any issues before they come up, or manage any that arise
- Attends monthly financial meetings and provides input to reviews of annual/project staffing plans that include an assessment of current staffing and projects
- Proactively manages resource needs by driving conversations on current and upcoming needs with staffing and capability leadership – determines the best process for handling these conversations
- Can partner with department leads to determine the appropriate resource structure for different types of projects ultimately driving toward efficient teams
- Able to participate in the preparation of new business deliverables
- Able to develop appropriate financial structure for new or existing moderate to complex sized project, or campaigns project based or retainer model, Responsible for initial estimates for new work
- Able to determine % completes for all projects - able to determine best course of action and recovery plans for at-risk projects
- Uphold quality control standards, ensuring milestone sign off from Production, Art Buying, Editorial, and Retouching departments as well as general circulation of approval from team members during routing cycles
- Demonstrate core Project Management skills in organization, facilitation, attention to detail, negotiation, great interpersonal skills, and communication in keeping team members up to date on status of projects, and scheduling meetings
- Set-up projects in our financial tracking system and server (job codes, estimate entry, server folders, etc.) Understand the basic print and digital advertising production process, and apply this when tracking ongoing deliverables in and out of the Creative Development and Production process, ensuring review and approval of all team members on each round of review
- Champion all company and departmental processes and initiatives, including advocating and executing them, as well as assisting in ongoing process improvement
- BRANDS ASSIGNED: Lilly/Latruvo, Indivior/Perseris, Horizon/Krystexxa
Freelance Senior Digital Delivery Manager
The New York Times
05.2017 - 01.2018
- Regularly interacted with business stakeholders to understand business needs and requirements
- Led projects and work streams that roll up to strategic programs
- Worked in a cross-functional team environment with marketing, business units, engineering & third parties
- Managed multiple projects simultaneously
- Managed project scope, deliverables, and interim action items
- Documented project priorities with input from stakeholders; developed and documented project plans and schedules
- Identified all tasks necessary to bring the project to fruition; assigned realistic start and end dates to each task & oversaw the completion of the task
- Monitored and reported project status to identify risks for stakeholders and leadership
- Ensured project documents were complete and communicated appropriately.
Freelance Senior Digital Project Manager
The Bloc
01.2017 - 04.2017
Freelance Digital Project Manager
MRM-McCann
11.2014 - 01.2017
Freelance Digital Project Manager
Publicis Kaplan Thaler
07.2014 - 10.2014
Freelance Digital Project Manager
The Halo Group
02.2014 - 07.2014
Freelance Digital Project Manager
Saatchi & Saatchi
11.2013 - 01.2014
Freelance Digital Project Manager
DDB Worldwide
07.2013 - 10.2013
Digital/Print Project Manager
Harrison & Star
11.2012 - 06.2013
Digital Custom/Project Manager
TMP Worldwide
03.2011 - 10.2012
Education
Associates - Corporate Media Communications
Manhattan College
New York, NY01.2004
Skills
- MS Outlook
- Word
- Excel
- Project
- PowerPoint
- Various CMS Systems
- Basecamp
- JIRA
- Smartsheet
- SharePoint
- HTML
- Workfront applications
- Agile/Scrum Methodology
- Project cost management
- Digital Development
- Deployment plans
- Project Coordination
- Project Planning
- Interpersonal Relations
Timeline
Senior Program Manager
Merge
07.2023 - 06.2024
Senior Project Manager
21Grams/Real Chemistry
03.2019 - 05.2023
Freelance Senior Integrated Producer
Area 23
02.2018 - 03.2019
Freelance Senior Digital Delivery Manager
The New York Times
05.2017 - 01.2018
Freelance Senior Digital Project Manager
The Bloc
01.2017 - 04.2017
Freelance Digital Project Manager
MRM-McCann
11.2014 - 01.2017
Freelance Digital Project Manager
Publicis Kaplan Thaler
07.2014 - 10.2014
Freelance Digital Project Manager
The Halo Group
02.2014 - 07.2014
Freelance Digital Project Manager
Saatchi & Saatchi
11.2013 - 01.2014
Freelance Digital Project Manager
DDB Worldwide
07.2013 - 10.2013
Digital/Print Project Manager
Harrison & Star
11.2012 - 06.2013
Digital Custom/Project Manager
TMP Worldwide
03.2011 - 10.2012
Associates - Corporate Media Communications
Manhattan College