Alex Peglow
Pewaukee,WI
Summary
Dynamic Merchandise Content Specialist at Batteries Plus with a proven track record in SEO optimization and local listing management. Expertly enhanced store visibility and engagement through innovative content strategies and effective cross-functional collaboration, driving significant improvements in discoverability and customer experience. Strong problem-solving skills complemented by a commitment to brand consistency.
Overview
3
3
years of professional experience
Work History
Merchandise Content Specialist
Batteries Plus
Hartland, WI
05.2022 - Current
- Manage and optimize over 700 individual store listings across Google Business, Apple Maps, Yelp, and Facebook to ensure an accurate, consistent, and brand-aligned presence.
- Maintain two listings per store location, overseeing critical information, including hours, services, photos, and customer responses, to maximize visibility and engagement.
- Update Google Posts regularly to reflect promotions, seasonal changes, and operational adjustments, contributing to improved local SEO performance and customer experience.
- Audit and update products to enhance consumer experience and improve SEO performance and website readability.
- Collaborate cross-functionally with Marketing, Social Media, and New Store Operations teams to ensure alignment in public-facing content.
- Monitor platform insights and reviews, identify trends, and recommend improvements to enhance store discoverability and reputation management.
Education
BBA - Marketing
University of Wisconsin, Whitewater
Whitewater, WI05-2023
Skills
- Content management
- SEO optimization
- Local listing management
- Cross-functional collaboration
- Problem solving
- Effective communication
- Innovative content production
- Problem-solving
Affiliations
- Competitive bowler, competed in college
- Avid Bucks, Packers, and golf fan
- Travel to families lake house
Accomplishments
- 2021-22 NCBCA Scholar athlete
Timeline
Merchandise Content Specialist
Batteries Plus
05.2022 - Current
BBA - Marketing
University of Wisconsin, Whitewater