Alex Perez

Assumed a leadership role as the coffee director at Superwow, overseeing its establishment from its opening and guiding its growth into a name in the specialty coffee industry. Directed all aspects of operations, including staff recruitment and training, menu development, vendor relationships, coffe and brand strategy. Instrumental in positioning SuperWow as a destination for coffee enthusiasts by curating a menu that combined innovation with quality and building a team of skilled baristas committed to excellence.

Worked with Big Face Coffee on contract and event-based operations, contributing to the brand’s reputation for quality and innovation. Assisted in delivering specialty coffee service at high-profile events, ensuring consistency and excellence even in high-volume environments. Supported the setup and execution of pop-up events, maintaining smooth operations and upholding the brand’s vision of redefining coffee culture.

Collaborated with the team to reflected the brand’s unique identity while meeting the demands of diverse clientele. Played a role in enhancing customer engagement and creating memorable coffee experiences,

Served as a bartender-barista hybrid at All Day Coffee, showcasing versatility and creativity in beverage crafting Excelled in maintaining operational efficiency in a high volume while balancing creativity and attention to detail, ensuring consistently high-quality beverages and exceptional service. Contributed to creating a dynamic and innovative environment that attracted a loyal customer base and strengthened the cafe’s reputation.

Starting barista at Vice City Bean, gaining foundational experience in crafting high-quality espresso-based beverages, manual brewing techniques, and delivering exceptional customer service. Developed strong skills in consistency, efficiency, and attention to detail in a fast-paced boutique coffee environment. Contributed to creating a welcoming space for the community while learning the intricacies of coffee preparation and quality control. Built a solid base of knowledge and technique that served as the foundation for continued growth in the specialty coffee industry.