Summary
Overview
Work History
Education
Skills
Languages
Active Certifications
Languages
Timeline
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Alex Perez

Half Moon Bay,CA

Summary

Experienced sales professional with 3+ years in the retail cannabis industry, skilled in team leadership, customer engagement, and regulatory compliance. Proven ability to drive sales, support brand growth, and foster internal collaboration. Seeking a leadership role in a growth-focused company that values internal advancement.

Overview

7
7
years of professional experience

Work History

Sales Lead

Embarc
Redwood City, CA
12.2023 - Current
  • As a Sales Lead at Embarc, I have cultivated strong leadership skills, effectively managed team expectations, and driven goal-oriented execution within a fast-paced retail environment.
  • Ensured compliance with organizational standards, policies and procedures.
  • I consistently take the initiative in delegating tasks, managing break schedules, and ensuring our company ethos is reflected in every customer interaction.
  • Resolved customer complaints in an efficient manner while maintaining quality standards.
  • Recently, I completed specialized inventory training, gaining hands-on experience with order intake, processing, and inventory management. This enhanced my ability to support back-of-house operations and improve overall store efficiency through stronger coordination between retail and supply chain functions.
  • Managed cash register operations using POS system and processed sales and returns.

Sales Associate

Coastside Cannabis
Pacifica, CA
11.2023 - 12.2023
  • At Coastside Cannabis, I acquired introductory insights into cannabis sales.
  • Although a temporary role as I prepared for a transition to a new company in the same capacity, I amassed foundational knowledge in retail cannabis, particularly in sales strategies and product inventory management utilizing METRC.

Construction Laborer Apprentice

Golden Bay Construction Inc.
Hayward, CA
11.2021 - 10.2023
  • My role at Golden Bay prioritized education in safe construction standards to monitor and control safety operations throughout the company’s field-crew.
  • I routinely operated heavy machinery for concrete and asphalt excavation, trenching, and paving.
  • Used hand and power tools for construction tasks, including road striping and general construction.
  • I installed and managed traffic flow plans on busy roads using cones, flags, and flagmen.
  • I installed and repaired water, drainage, and sewer lines.
  • Reported potential safety hazards to management as an essential task at my position.

Pro Shop Attendant

River Oaks Golf Course
Ceres, CA
11.2020 - 11.2021
  • Exemplified outstanding customer service while managing various aspects of the golf shop, including tee time reservations, club regripping, and offering comprehensive golf advice.
  • Conducted retail transactions for pro shop merchandise, lessons, and golf fees while also serving food and beverages.
  • Supported PGA Pro Instructor in organizing tournaments, clinics, and other golf events.

Gym Attendant/Sales Associate

GetFit 24/7
Hughson, CA
11.2018 - 03.2020
  • Scheduled and conducted client appointments, adapting sales techniques to individual needs.
  • Maintained client communication to ensure satisfaction and promote new services.
  • Provided facility information and managed administrative tasks efficiently.
  • Monitored industry trends via social media and online sources.

Education

High School Diploma -

Hughson High School
Hughson, CA
05-2019

Skills

  • Cannabis compliance
  • Point of sale systems
  • Shift management
  • Customer relationship management
  • Inventory management
  • Sales strategies
  • Retail compliance
  • Time management
  • Training and development
  • Interpersonal communication
  • Data management
  • Team management

Languages

  • Spanish
  • English

Active Certifications

  • BSIS GUARD CARD, G6729260, 11/30/25
  • CONFINED SPACE AWARENESS, 02/10/27
  • TRAFFIC CONTROL, 02/09/27

Languages

Spanish
Native/ Bilingual

Timeline

Sales Lead

Embarc
12.2023 - Current

Sales Associate

Coastside Cannabis
11.2023 - 12.2023

Construction Laborer Apprentice

Golden Bay Construction Inc.
11.2021 - 10.2023

Pro Shop Attendant

River Oaks Golf Course
11.2020 - 11.2021

Gym Attendant/Sales Associate

GetFit 24/7
11.2018 - 03.2020

High School Diploma -

Hughson High School

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