Alex Perigny
Nashua
Summary
Dynamic Digital Marketing Specialist with a proven track record in planning, executing, and optimizing comprehensive online marketing strategies. Expertise in promoting products through diverse digital channels while consistently driving engagement and conversion rates. Recognized for exceptional planning abilities and proactive campaign tracking that lead to measurable results. Committed to fostering team success and contributing to organizational growth through adaptability, reliability, and a strong aptitude for learning new skills.
Overview
10
10
years of professional experience
Work History
Digital Marketing Assistant
Ralph Lauren
11.2024 - Current
- Developed and executed digital marketing campaigns across multiple platforms to enhance brand visibility.
- Managed email marketing initiatives, optimizing open and click-through rates through A/B testing strategies.
- Developed and managed production schedules to meet project deadlines.
- Collaborated with cross-functional teams to optimize workflow efficiency.
- Assisted in the development of comprehensive digital marketing plans aligned with company goals and objectives.
- Built and deployed emails and mobile broadcasts to an audience of 4 million customers.
Marketing Coordinator
Ralph Lauren
07.2021 - 11.2024
- Tracked marketing efforts to monitor results in real time.
- Managing over 80 outlet stores for all marketing and advertising needs.
- Updated spreadsheets with statistical, financial, and non-financial information.
- Contributed to weekly team meetings and brainstorming sessions.
- Conducted thorough research to construct creative, fresh ideas.
- Collected, analyzed, and summarized data and trends to provide marketing tracking and research.
- Collaborated with cross-functional teams to execute promotional events and initiatives.
- Assisted in budget management for marketing projects, ensuring cost-effectiveness and alignment with goals.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
Sales Associate
Polo Ralph Lauren
09.2015 - 06.2021
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Prepared merchandise for sales floor by pricing or tagging.
- Engaged with customers to build rapport and loyalty.
- Helped customers locate products and checked store system for merchandise at other sites.
Marketing Internship
Souhegan Valley Chamber Of Commerce
11.2016 - 04.2017
- Helped with planning and hosting of marketing events.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Contributed to mock-ups, email campaigns, and social media content.
- Collaborated with team members to help expand marketing channels.
Education
Bachelor of Science - Marketing
Plymouth State University
Plymouth, NHSkills
- Digital marketing strategy
- Email marketing
- Campaign management
- Data analysis
- Marketing analytics
- Cross-functional collaboration
- Budget management
- Brand development
- Promotional events coordination
- Customer engagement
- Vendor management
Timeline
Digital Marketing Assistant
Ralph Lauren
11.2024 - Current
Marketing Coordinator
Ralph Lauren
07.2021 - 11.2024
Marketing Internship
Souhegan Valley Chamber Of Commerce
11.2016 - 04.2017
Sales Associate
Polo Ralph Lauren
09.2015 - 06.2021
Bachelor of Science - Marketing
Plymouth State University