Alex Pulsifer
Zeeland,MI
Summary
Results-focused professional with deep understanding of business analytics and data-driven decision-making. Proven ability to generate valuable insights and streamline processes. Known for effective team collaboration and adapting to dynamic environments. Skilled in data interpretation and strategic planning.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Analyst Category Management
Bimbo Bakeries USA
Bentonville, Arkansas
01.2024 - Current
- Support the Category Advisor and is responsible for supporting key strategic category management initiatives with Walmart buyers, including the modular relay process and category performance measurement.
- Influence and inform category strategies around Distribution, Shelving, Merchandising & Pricing that leads to improved category performance.
- Leverage and inform category, shopper and consumer insights.
- Experience in Blue Yonder’s Space Planning to draw large projects and analyze planogram data.
- Leveraging data resources with advanced proficiency in using Syndicated Data (Circana), Walmart Retail Link and Walmart Luminate.
Senior Space and Business Analyst
Acosta-Kraft Heinz-Meijer
Grand Rapids, MI
08.2022 - 01.2024
- Provide space management and section merchandising on the assigned categories at the assigned customers, including analysis of financial data at both the account and market level.
- Participate in the development and maintenance of client-specific reporting that measures performance against strategies and objectives.
- Developing and ensuring that planograms meet both the Customer’s and Client’s visual standards, all the while increasing space for brands represented by Acosta based on sales performance.
- Work effectively with cross functional teams to discuss client needs, upcoming projects and develop category reviews.
- Responsible for quality control of data sources and ensuring accuracy of deliverables, often requiring engagement with other BI associates and data/tool vendors.
- Perform user-acceptance-testing for space management tools.
- Manages the extraction of syndicated data to be incorporated into SM tools supporting categories and customers.
- Assists in training of internal and external clients in the use of Space Management tools.
- Specialize in various categories such as: Packaged Meats, Packaged Cheese, Desserts, Aseptic/Shelf Stable Juices.
Lead Space Planning Analyst
SAS Retail-SpartanNash
Grand Rapids, MI
07.2018 - 08.2022
- Responsible to support the design, development, and implementation of planograms for assigned product categories incorporating the most current merchandise presentation standards and company financial objectives and strategy.
- Responsible to test proposed planograms in a store environment to validate the layout and presentation maximize Company profitability.
- Spaceman Application Builder/JDA ProSpace experience.
- Worked within all categories across grocery and General Merchandise.
- Articulate reports from IRI/Nielsen Data.
- Promotion
Regional Management Trainee
SAS Retail-SpartanNash
Grand Rapids, MI
09.2017 - 07.2018
- Articulate SAS Retail merchandising and operations model and detail our relationship between the retailer, vendor and store work.
- Articulate reports from IRI/Nielsen Data.
- Direct employee/management.
- Understand the workings of retail operations from a store level and merchandising level.
- Approve payroll, expenses, scheduling and hiring of new employees to fill needed positions.
- Performed the functions of an Operations Area Manager and Key Account Managers.
- Worked in various retailers throughout the Country leading teams of 15-40 employees in the successful transformation of new store remodels.
- Create and Publish SpartanNash’ time module for planogram transitions.
- Work closely with Space Planning and Merchandising teams through transitions to validate planograms were completed.
Accounts Sales Manager
Kellogg Co.
Southwest, MI
01.2015 - 01.2017
- Calls on and manages a 17-store account route spanning all of Southwest, MI.
- Adhere to a $1.5 Million-dollar GSV route with National and Regional accounts.
- Successfully accomplishes company provided monthly, quarterly, and annual budgets.
- Prospect and successfully train and develop full and part time employees while staying within company variable labor goals.
- Use fact and relationship base selling techniques to gain incremental space to further drive GSV and market share.
- Successfully accomplished 19 of 24 company sales goals and 13 straight at 100% and above.
- Effectively plan and execute Kellogg weekly AD and special promotional incentives.
- Used Meijer scan & Nielsen data for fact-based selling.
- Participated in Kellogg’s Fielding Children Memorial Day walks (“Walked the Bridge”).
- “Rookie” Sales Manager of the year-2015
- Take over a route that had continuously failed to achieve Kellogg’s company wide GSV initiatives. Achieved growth of this territory to exceed $200,000 of incremental opportunity.
- Snacks Division 2015-2016. Cereal Division 2016-2017.
Territory Service Representative-Northern MI Team
Kellogg Co.
Northern MI
01.2012 - 01.2015
- Covers territories for Sales Representatives that are on vacation or leave.
- Identifies new business opportunities and incremental opportunities through sales data, competitor observations and fact-based selling techniques.
- Maintains and communicates an accurate call schedule for Merchandisers.
- Manage monthly objectives and weekly merchandising budgets.
- “TSR” of the year-2014.
Education
Associates of Applied Science -
Muskegon Community College
Muskegon, MIBachelor of Business Administration - undefined
Grand Valley State University
09.2025
Skills
- Client management
- Client relationship management
- Data analysis
- Performance monitoring
- Cost-benefit analysis
- Competitive analysis
- Database management
- Data interpretation
Certification
- Circana IRI Certification 08/24
- Walmart Luminate Data Ventures 02/25
Timeline
Senior Analyst Category Management
Bimbo Bakeries USA
01.2024 - Current
Senior Space and Business Analyst
Acosta-Kraft Heinz-Meijer
08.2022 - 01.2024
Lead Space Planning Analyst
SAS Retail-SpartanNash
07.2018 - 08.2022
Regional Management Trainee
SAS Retail-SpartanNash
09.2017 - 07.2018
Accounts Sales Manager
Kellogg Co.
01.2015 - 01.2017
Territory Service Representative-Northern MI Team
Kellogg Co.
01.2012 - 01.2015
Bachelor of Business Administration - undefined
Grand Valley State University
Associates of Applied Science -
Muskegon Community College