
Dynamic sales leader with over a decade of experience driving double-digit revenue growth in multi-unit fitness, performance, and wellness operations. Recognized for expertise in building and leading high-performing sales teams, scaling member acquisition, and expanding market share. Proven track record of blending strategic account development with operational excellence to achieve sustained growth across franchise and B2B/distributor channels. Committed to fostering a culture of success that empowers teams to exceed targets and deliver exceptional results.
Lead the B2B and distributor sales strategy, overseeing daily operations, long-term growth planning, and pipeline development across multiple segments. Secured a record-breaking $100K distributor order through targeted prospecting and relationship-building. Delivered 24% and 9% year-over-year growth in 2023 and 2024, and currently tracking toward 28% in 2025. Expanded the company’s footprint across Schools, Clinics, and Tactical markets, including NFL teams and elite performance facilities. Strengthened market presence by attending key industry conferences and leveraging them to accelerate pipeline growth in both B2B and distributor channels. Partner closely with marketing and operations to align campaigns, optimize logistics, and scale onboarding for new accounts. Drive multi-channel sales strategy, establish strategic partnerships, and elevate customer satisfaction through responsive, tailored support.
Oversaw $2.3 million in annual revenue across three locations while managing a team of 30+ sales, training, and front desk staff. Increased revenue by 8% and raised average ticket sales by 35% within six months. Developed sales playbooks, training programs, and KPIs to drive consistency, accountability, and high performance. Strengthened the leadership pipeline through strategic hiring, promotions, mentorship, and structured performance reviews. Led monthly sales and service workshops to enhance the member experience and improve retention. Directed daily multi-location operations to ensure service excellence, implemented targeted staff training to elevate engagement strategies, and used performance analytics to launch initiatives that improved operational efficiency.
Founded and scaled a personal training business delivering more than 7,500 sessions while maintaining a highly loyal long-term client base. Designed effective marketing and retention programs, developed tailored fitness training plans, and ensured consistent service quality through strong daily operational management. Built community presence by partnering with local businesses for events and promotions. Improved customer satisfaction by implementing efficient processes and delivering exceptional, personalized service.
Built membership from 0 to 100+ within the first year through community events, referral programs, and strong lead conversion strategies. Managed the full sales pipeline, marketing execution, and operational budgeting while establishing local partnerships that increased brand awareness and inbound leads. Oversaw daily studio operations, ensuring adherence to company standards, and led staff training, mentorship, and performance management to elevate team effectiveness. Developed and executed marketing strategies to improve engagement and retention, streamlined operational processes to boost efficiency and reduce costs, and cultivated strong community relationships to strengthen visibility. Led team meetings to align goals and used customer feedback to enhance service quality and overall member satisfaction.
Grew membership from 0 to 725+ in under 12 months, surpassing $85K in monthly revenue targets while maintaining attrition below the company standard of 6%. Created and executed B2B membership plans to drive corporate wellness partnerships and consistently ranked among the top new studios nationwide for retention and conversion rates. Oversaw daily operations, optimized staff scheduling, and ensured adherence to quality standards to elevate service delivery. Developed training programs for new hires, collaborated with marketing on promotional campaigns to increase engagement and retention, and used performance metrics to inform strategic business growth. Fostered a culture of continuous improvement by encouraging open feedback, sharing best practices, and building strong communication across the team. Led community outreach initiatives that strengthened brand awareness and established key local partnerships.