ALEX RAMIREZ
San Antonio
Summary
Sales, Marketing & Operations Leader with 10+ years of managerial experience scaling franchise businesses, leading cross-functional teams, and building revenue systems from the ground up. Driven by a deep commitment to service and the belief that when every person, client, and team member receives an exceptional experience, the numbers follow. Known for serve first mentally, operational discipline, high emotional intelligence, and the ability to manage people, process, and technology with equal precision.
Overview
10
10
years of professional experience
2016
2016
years of post-secondary education
Work History
General Manager
Minuteman Press
San Antonio
12.2023 - Current
- Drove 25-50% sales growth within 90 days by overhauling the sales strategy, deploying CRM automation, and launching simultaneous multi-channel B2B campaigns across a $500K-$1M annual portfolio.
- Hired, trained, and developed all customer service reps building the team from the ground up with a focus on performance standards, cultural alignment, and long-term retention.
- Managed 1000+ active B2B accounts while personally executing email automation, lead scoring, paid media, and social content strategy bringing hands-on capability that most leaders delegate.
- Identified operational and revenue gaps from day one proactively redesigning broken workflows, launching new revenue streams, and securing major accounts through personal initiative.
- Established a service-first culture from scratch making exceptional client experience the foundation of every interaction, which directly drove retention, referrals, team morale, and recurring revenue.
- Leveraged AI tools, analytics platforms, and automation technology to eliminate manual inefficiencies and build a fully scalable, data-driven revenue operation.
Regional Director of Sales
F45 Training
San Antonio
06.2022 - 01.2024
- Oversaw a regional portfolio across 5-8 franchise locations, leading 25+ sales associates from a 40% to a 90% close rate in under 12 months.
- Played a hands-on role in the pre-sales process for new studio openings personally selling memberships, building founding member pipelines, and driving the early momentum needed to launch locations successfully.
- Hired and onboarded all regional sales staff, authored comprehensive playbooks, training programs, and objection-handling scripts that enabled new associates to close their first deal within 24 hours of joining.
- Implemented clear processes, accountability systems, and performance standards across all locations - giving the team the structure and support they needed to operate with confidence and consistency.
- Tracked KPIs, close rates, and pipeline health across all locations in real time, enabling proactive course correction before issues escalated.
- Mentored associates into leadership roles, coaching through professional and personal challenges with the emotional intelligence to meet each individual where they were.
Sales Manager
Orangetheory Fitness
San Antonio
07.2020 - 06.2022
- Ranked Top 3 nationally in lead generation and top performer in district - earned Rookie of the Year in year one, enrolled 50-100 new members per month, and consistently beat quota by 10-25% through hands-on digital and grassroots marketing across social media, events, and walk-in channels.
- Hired, trained, and developed the full sales team building onboarding materials and KPI tracking systems that had new reps producing results from day one.
- Led with a service-first philosophy ensuring every client and team member received an exceptional experience, de-escalating conflict with composure, mentoring associates into leadership, and building a culture where people felt valued, safe, and motivated to perform.
Sales Manager
GNC
San Antonio
07.2016 - 08.2020
- Generated $800,000+ in product sales over four years by placing service above everything - a loyalty-first approach to every customer interaction that built lasting relationships, drove repeat business, and consistently grew store revenue.
- Promoted from Sales Associate to Store Manager through performance alone, a self-taught operator who applied business strategy and operational knowledge gained through books, podcasts, and industry mentors.
- Hired, trained, and developed sales staff through structured coaching, goal-setting, and performance accountability, building a team culture grounded in continuous improvement and internal advancement.
- Prioritized customer service above all else creating a welcoming, knowledgeable store environment where every client felt heard and valued, resulting in strong repeat business, word-of-mouth referrals, and sustained revenue growth.
Education
Bachelor of Science - Psychology
University of Texas at San Antonio
San Antonio, TXSkills
- B2B & B2C Sales Strategy
- Multi-Unit Franchise Scaling
- Revenue Growth & Forecasting
- New Location Openings
- Underperforming Unit Turnaround
- Sales Playbook & Manual Development
- Team Development & Mentorship
- Process Automation & CRM Design
- KPI Analytics & Reporting
- Digital & Performance Marketing
- AI Tools & Innovation
- High-EQ Leadership
- Customer Experience Design
- Franchise Consulting & Advisory
- Brand Strategy & Culture Development
Websites
Technology And Tools
- Gleantap
- Mindbody
- ChatGPT & AI Productivity Tools
- Google Analytics
- Meta Ads Manager
- Email Automation Platforms
- Social Media Scheduling
- CRM Workflow Design
- Sales Automation
- Lead Scoring & Pipeline Tracking
- Microsoft Office Suite
Personal Information
Relocation: Open to Relocation
Timeline
General Manager
Minuteman Press
12.2023 - Current
Regional Director of Sales
F45 Training
06.2022 - 01.2024
Sales Manager
Orangetheory Fitness
07.2020 - 06.2022
Sales Manager
GNC
07.2016 - 08.2020
Bachelor of Science - Psychology
University of Texas at San Antonio