Alex Reitter
Franklinton,NC
Summary
Serviced-focused General Manager with 15 years of experience focused on increasing revenues and expanding margins. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
20
20
years of professional experience
1
1
Certification
Work History
General Manager
Marriott Durham City Center
01.2019 - Current
- Promoted from Florida Keys to increase guest satisfaction and overall ratings
- Orchestrated daily functions of Full-Service Marriott hotel, which generates over 10 million in revenue yearly
- Featuring 190 guest room hotel with full-service restaurant, room service, lobby bar, and valet
- Provide direct oversight and leadership to 80 full and part-time employees throughout 7 different departments
- Each team required constant coaching, training, mentoring and motivation to keep up with Marriott's standards
- Within 6 months, was moved into the clear zone for overall guest satisfaction
- Constantly reviewed labor to achieve forecasted labor goals; was able to surpass expected budget in 2019, as well as cash flow
- Labor was reviewed daily, weekly, and monthly using Excel tracking workbook
- Rearranged schedules and adjusted inventory controls, was able to make the Food and Beverage department profitable within 6 months
- Multitasking required in a fast-paced environment of daily functions included: guest satisfaction and experiences, handling budgets, sales and marketing, accounting, payroll, human resources, coordinating staff levels, future forecast demands, revenue strategy, and managing online presence.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
General Manager
Courtyard by Marriott Florida Keys
01.2015 - 01.2019
- Promoted from Jacksonville Beach to assist in the development and opening
- Excelled with Hotel Guest Service scores
- Four years ranked as one of the top 50 Courtyards within the brand and in 2018 was ranked top 10
- By consistently managing online reputation, quickly ranked number 1 on TripAdvisor
- Within the Shaner portfolio, employee satisfaction scores were consistently ranked as a top 5 hotel and proudly ranked number 1 in 2018
- Controlled yield management strategies, which allowed us to outperform competitive set and exceed expected cash flow by 5 percent in 2016, 2017, and 2018
- Facilitated the re-opening of the hotel after Hurricane Irma made landfall less than 20 miles away in 2017
- Was able to surpass budgeted revenue for September even while being closed for 5 days
- Opened phase 1 with 60 employees and 95 guest rooms
- Grew with phase 2 opening: additional 24 guest rooms, second pool, and event spaces
- Lead property contact during hotel transformation from Bluewaters Motel to the Courtyard by Marriott Florida Keys
- Assisted in overseeing construction, mandated city regulations, and developed unique property amenities; all keeping within Marriott's protocols
- Hired, trained, and maintained a strong cohesive team
- 10 percent of employees from opening were still with the hotel 4 years later.
General Manager
Courtyard by Marriott Oceanfront Jacksonville Beach
01.2007 - 01.2015
- Hired on as Assistant General Manager to assist in opening and development, within 3 years promoted to General Manager
- Responsibilities for 150 guest room hotel including daily revenue review, Marriott brand standard audits, yield strategies, employee recognitions, HR support, property controller, and guest satisfaction.
- Prioritized and organized assignments and resolved challenges, with clear direction
- Oversaw 2010 lobby and restaurant renovations
- Arranged all food and beverage operations to run remotely from a meeting room for 11 weeks while under renovations
- Collaborated on 2014 guest room renovation punch list with contractor to approve scope of project
- Coordinated all special promotions and added features hotel took on during city events; surplus of guests and events required constant adjustments to staffing
- Managed satellite food stations and bars, monitoring parking, and security control for pool deck; all while continuing to excel at customer service and expectations
- Assisted in branding and operations to transforming the oceanfront lobby into a venue that hosted 25 weddings a year, resulting in a quarter of a million in revenue.
Hotel Manager
American Cruise Lines
01.2004 - 01.2007
- Began hospitality career living aboard 100 passenger vessel for luxury cruise ship's 7-night voyage
- Directly oversaw customer relations, on and off-board activities, food and beverage operations, and arranged upkeep interior spaces
- Consistently in communication with Human Resources for appropriate staff levels
- To keep high quality of service required, constantly ran training programs due to policy allowing non-managers to sign only 3-month commitment
- Established positive work culture that promoted teamwork, collaboration, and employee morale.
- Vital part of our responsibility was rebooking guests for future travel itineraries, on average 1-2 every month
- Managed and trained 20 20-person staff of cooks, deckhands, and stewards
- When necessary, stepped in as deckhand and/or steward to keep streamlined production
- Supervised and planned activities to create unique and memorable onboard experience.
Education
Bachelor of Arts - Business
Holy Cross College
Notre Dame, IN05.2004
Skills
- Sales Tracking
- Revenue Growth
- Business Leadership
- Financial Oversight
- Teamwork and Collaboration
- Sales Team Development
- Hiring and Onboarding
Certification
- CHIA - Certification in Hotel Industry Analytics
- ServSafe - Food Manager Certification October 2018 to October 2023
Professional Highlights
- Opening General Manager for the Courtyard by Marriott Florida Keys
- Shaner Hotel General Manager of the Year 2017
- Worked for Shaner Hotel Group for 13 years, overseeing 3 properties with budgets exceeding 10 million dollars
- Personally own and manage all aspects of two successful rental properties
Timeline
General Manager
Marriott Durham City Center
01.2019 - Current
General Manager
Courtyard by Marriott Florida Keys
01.2015 - 01.2019
General Manager
Courtyard by Marriott Oceanfront Jacksonville Beach
01.2007 - 01.2015
Hotel Manager
American Cruise Lines
01.2004 - 01.2007
Bachelor of Arts - Business
Holy Cross College