Alex Rohrbacher

Sales and Operations Specialist
Texas, 15+ Napa Stores

• Diverse Customer Engagement: Built and maintained strong relationships with a wide range of customers, including national accounts, OE dealerships, fleet customers, ISDs (Independent School Districts), principalities, and automotive shops. Tailored solutions to meet their specific needs and drive sales.
• Business Development & Account Growth: Collaborated with outside sales representatives to increase sales and secure new business opportunities across 15+ Napa stores in Texas.
• Sales Training & Team Development: Trained new sales staff on strategies to acquire and maintain stocking customers, as well as techniques to drive growth with existing customers.
• Inventory & Product Availability Management: Assisted in managing shop inventory to ensure optimal product availability, leveraging vehicle count and sales history for better stock forecasting and replenishment.
• Logistics Optimization: Worked closely with stores to streamline availability and delivery processes, improving efficiency and increasing customer loyalty.
• Customer Relationship Management: Focused on both new and underperforming customers, identifying and addressing issues at the store level to drive improvements and expand business opportunities.
• Performance Tracking & Quota Achievement: Consistently met and exceeded sales quotas, contributing to the overall success of the business operations.
• Project Management: Supported new store openings and store changeover projects, ensuring smooth transitions and operational success.

Filtration & Heavy Duty Sales Specialist
50+ Napa Stores | Texas Region

• Sales and Account Management: Represented Napa’s Filtration and Heavy Duty product lines to store sales teams and their customers, promoting brand loyalty and growing sales across 50+ locations.
• Product Training & Knowledge Transfer: Delivered in-depth product knowledge to both store personnel and end customers, enhancing their understanding of the product offerings and increasing sales potential.
• Profit Margin Optimization: Utilized a price matrix and pricing profiles to demonstrate how stores could achieve higher gross profit (GP) by leveraging factory-direct products and optimizing pricing strategies and pricing profiles..
• Sales Event Coordination: Organized and led bi-annual filter sale events across multiple stores, generating new business, driving sales, and increasing retail visibility.
• Competitive Product Conversion: Drove product conversions from competitor brands to Napa’s offerings, using sales history and VIN-specific data to present tailored solutions and maximize market share.
• New Store & Changeover Support: Played a key role in supporting new store openings and transition projects, ensuring seamless integration of products and services for operational success.
• Quota Achievement & Performance: Consistently exceeded sales quotas, contributing to the overall performance and growth of the division and the business as a whole.
• Peer Collaboration & Strategy Development: Collaborated with regional peers to share insights, exchange ideas, and implement strategies for growing the business and enhancing sales performance
• Major Awards:
• Commercial Sales Rep of the Year Napa Dallas 2019

Commercial Manager | WIX Filters
Texas Region (until manufacturer representation transitioned to Genuine Parts in 2019)

• performed all duties consistent to the commercial manager role directly representing WIX filters until the transition.

Retail, Operations & Inventory Management Specialist

Responsibilities:

• Market-Specific Inventory Strategy: Worked with approximately 22 stores across Central California and the Bay Area to optimize inventory based on Polk data and vehicle demographics, ensuring each market had the right vehicle mix to meet demand.
• Collaboration with Ownership: Partnered closely with store ownership to improve operational efficiency and profitability, utilizing factory direct products and effective pricing strategies to drive sales and margins.
• Training & Development: Conducted comprehensive training sessions for store personnel across all operational areas, ensuring staff were equipped with the skills to effectively manage day-to-day operations and deliver exceptional customer service.
• Retail Mix & Planogram Updates: Led the implementation of updated planograms to ensure the store layout aligned with current market trends, improving customer engagement and product accessibility.
• Promotional Campaign Management: Managed special promotions, coordinating with distribution centers to offer bulk discounts on commodities and high-demand inventory, driving sales and clearing excess stock.
• Quota & Operational Support: Maintained inventory and sales quotas, contributing to the overall success of the operations while identifying areas for improvement and streamlining processes.
• Multi-Store Expansion: Assisted single-location owners in scaling to multi-store operations, providing expertise in inventory management, retail design, and operational systems to support growth.
• New Store Design & Launch: Led the design, and installs of new stores, from selecting inventory based on vehicle data and manufacturer recommendations, overseeing store layout, retail installations, and staff training to ensure smooth operations and a successful opening.
• Major awards:
• TSM of the Year NAPA Fresno 2006
• TSM of the Year Western Group 2006

• Delivery driver for local stores: 8 months
• Stocker: 3 months
• Parts puller / truck loader: 1 year
• Parts puller: 2 years
• Daytime local freight delivery driver / night time relief driver / hub and spoke shuttle driver: 3 years
• RGN Clerk: 1 year
• Forklift Driver: 9 months
• Packing Line Supervisor: 1 year