Norm Schoff

Founded and created an independent snowboard publication in August 2022. The magazine focuses on giving new voices in snowboarding a platform through longer form story-based articles. Four issues created and published to date.

• Sourced content, wrote, edited, and published high quality print magazine.
• Designed layout using Indesign software.
• Consistently sold ad space to multiple companies in both issues.
• Magazine sold out of every issue.

• Covered and reported on a wide range of high profile events.
• Conducted interviews and worked on a longer form feature piece.
• Worked behind the scenes building out website posts.
• Posted on Torment's Instagram page (40k followers).

• Covered events on campus and around the Lake Tahoe area.
• Edited the paper.
• Consistently met deadlines.
• Pitched multiple stories on a wide range of subjects.

• Oversaw the development of landing pages for lead generation purposes, improving conversion rates across key campaigns.
• Produced time-sensitive, on the ground coverage of events.
• Sourced and reported a wide variety of relevant news stories.
• Coordinated digital content creation, ensuring brand consistency across all channels and platforms.
• Boosted online engagement by developing and implementing targeted digital marketing strategies.