Alex Stixrood
Seattle,WA
Summary
Knowledgeable manager with solid background in managing retail accounts and maintaining client relationships. Demonstrated success in driving sales growth and enhancing customer satisfaction. Proven ability to leverage communication and negotiation skills to achieve business objectives.
Overview
2025
2025
years of professional experience
Work History
Territory Manager
Sapporo-Stone Brewing
03.2022 - Current
- Managed the state of Washington including 3 distributors and 4 branches.
- Inventory management through weekly calls resulting in delivery of on-time/full loads
- Present new items and category assortment recommendations to regional chain buyers
- Monthly meetings and goals review with each distributor management team implementing strategies to meet annual sales goals
- Strategic pricing, forecasting, delivery, and implementation of new product launch
- Seek opportunities to increase sales and penetration across territory
- Meet marketing, financial, and corporate growth objectives to achieve annual sales go
Field Sales Representative
Stone Brewing
01.2019 - 03.2022
- Work with Ben E Keith in supporting the Stone Brewing portfolio with a focus on growing points of distribution, conducting on-premise promotions, and completing targeted business goals
- Increased sales revenue by developing and maintaining strong relationships with clients in the assigned territory.
- Assisted management in identifying new market opportunities and expanding the company''s customer base.
Retail Account Specialist
North American Breweries
- Responsible for the implementation of the on and off premise strategy set against a list of targeted accounts within the Dallas market for the entire NAB portfolio
- Built relationships with customers and community to promote long term business growth.
- Charged with increasing the availability and visibility of NAB brands through obtaining specific objectives within each account, expected to grow NAB's volume, presence and influence in the trade
Sales Representative
Allergan Pharmaceuticals
- Call on healthcare professionals in specialist and hospital accounts in a specific geographical territory - supporting the promotional efforts behind my products (Viberzi, Linzess, Namzaric, Bystolic) which includes organizing, tracking and distributing FDA regulated sample products to health care professionals
- Maintain a current and competent level of knowledge on the product line to be a reliable source of information to health care professionals
Field Sales Representative
Mike's Hard Lemonade
- Executes brand plans and programming by working with District Managers and their sales teams at Columbia Distributing
- Responsible for tracking and reporting on-going and consistent market conditions, conditions through MABIlity tool
- Responsible for brand execution at the market level
- Brand standards to include pricing, shelf placement, cold box placement, display, draft and bottle placement
- Drives volume sales in territory with new innovation and established products in both the large and small format accounts
- Performs brand seminars, manage budgets, and executes marketing strategies to drive sales
- Top performer for number of displays in Northwest territory (Summer 2017)
- Top sales rep in number of new placements made on multiple crew drives
- Increased volume in current market by 7%
- Top distribution for launch of White Claw- first sales rep to reach 100% distribution
Sales Representative, On Premise Spirits
Republic National Distributing Company
10.2013 - 11.2015
- Brand Representative for Bacardi, Brown Forman, and Remy/Cointreau portfolios
- Responsible for sales in the top 70 Fine Dining accounts in Austin, and growing account base successfully
- Drives volume sales with new and established products, services accounts regularly
- Build working relationships with clients, suppliers, marketing, and promotional firms
- Performs services in accounts that include new product distribution, menu creation, event planning and promotions
- Performs brand seminars, manage budgets, and executes marketing strategies to drive sales
- Top 3 Finalist in South Texas for ATI completion and scores-2014
- Louis XIII Societe winner- 2014, 2015
Education
Bachelor of Fine Art - Studio Art, emphasis in Painting
Texas Tech University
Lubbock, TX12.2012
Skills
- Professional Organizations: Women of Stone Network Member Women of the Vine & Spirits Member
- Software: Microsoft Office VIP iDIG CRM (KARMA Notes & LilyPad) RedFox Analytics Nielsen Armadillo PowerBI
- Communication: Public speaking Presentations Follow Up
- Sales: Extensive Sales Training including Tom Fox Outside Sales Account Management Relationship Builder Problem Solver
Timeline
Territory Manager
Sapporo-Stone Brewing
03.2022 - Current
Field Sales Representative
Stone Brewing
01.2019 - 03.2022
Sales Representative, On Premise Spirits
Republic National Distributing Company
10.2013 - 11.2015
Retail Account Specialist
North American Breweries
Sales Representative
Allergan Pharmaceuticals
Field Sales Representative
Mike's Hard Lemonade
Bachelor of Fine Art - Studio Art, emphasis in Painting
Texas Tech University
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