ALEX SZOKA
Washington,DC
Summary
Experienced with developing comprehensive marketing plans that align with business objectives. Utilizes consumer insights and market trends to craft targeted campaigns. Track record of fostering strong team collaboration and driving measurable results.
Overview
19
19
years of professional experience
Work History
Singer-Songwriter
POST-WORK RECORDS
01.2020 - Current
- Wrote, produced and distributed four music singles as Post-Work Society
- Promoted singles through social media channels including Instagram and Facebook
Marketing and Operations Manager
IEA HYDROGEN
01.2014 - 01.2020
- Company Overview: https://twitter.com/IEA_Hydrogen
- Developed Twitter following from nascent to ~4200 followers (550 tweets and 10K engagements); increased Facebook Page following to ~600
- Led website redesign/re-brand of ieahydrogen.org; increased page views by 40% and referrals by 80%
- Managed day-to-day business operations and produced marketing materials including annual reports, one-pagers, newsletters, etc
Marketing Consultant
SUPER SZOKA CONSULTING
01.2012 - 01.2016
- Entertainment clients included: Lord Classic, Bollamusic and “The Stooges” (a web series)
- Small business clients included: The Neuromuscular Center and Migraine Unmasked
Director of Marketing
COED MEDIA GROUP
01.2012 - 01.2013
- Boosted social media referral traffic by 25% and increased overall referral traffic by 15%
- Led a four-member marketing team; engaged community thru all social media
- Employed traffic partner relationships with partner sites like TMZ.com, Heavy.com and thefrisky.com
- Fulfilled branded editorial and social media sponsorships with clients like P&G and Virgin Mobile
Marketing Manager
BAEBLEMUSIC.COM
01.2008 - 01.2011
- Led a three-member marketing team; increased website traffic by 50%
- Produced branded events and concerts at SXSW and College Music Journal (CMJ) Music Marathon
- Designed, supervised, and promoted bi-weekly Facebook contest
Marketing Coordinator
BAEBLEMUSIC.COM
01.2007 - 01.2008
- Achieved hundreds of video embeds and placements on music and lifestyle blogs/sites
- Generated 4 Million+ plays on Baeble YouTube channel
- Partnered with band management to place video embeds on 300+ artist profiles
Project Manager
UNIVERSAL MUSIC GROUP
01.2007 - 12.2007
- Supervised a team of interns in developing online grassroots marketing campaigns
- Promoted consumer awareness of artists and releases through social media
- Created marketing plans and generated intermittent updates/final project reports
Marketing Coordinator
SURETONE RECORDS
01.2006 - 01.2007
- Supervised 3 interns; updated website content, promoted new releases and secured blog placements
- Coordinated interviews and managed music video features
Education
Bachelor of Finance -
University of The District of Columbia
Washington, DC01.2026
Project Management Certificate -
NYU School of Continuing And Professional Studies
New York01.2016
Master of Entertainment Industry Management (MEIM) -
Carnegie Mellon University
Pittsburgh, PA01.2007
Bachelor of Fine Arts - Guitar Performance
Carnegie Mellon University
Pittsburgh01.2005
Minor in Business Administration -
Carnegie Mellon University
Pittsburgh, PA01.2005
Skills
- Marketing analytics
- HTML/CSS
- Digital marketing
- Photoshop
- Social media promotion
- Team leadership
- Content strategy
- Partnership development
Timeline
Singer-Songwriter
POST-WORK RECORDS
01.2020 - Current
Marketing and Operations Manager
IEA HYDROGEN
01.2014 - 01.2020
Marketing Consultant
SUPER SZOKA CONSULTING
01.2012 - 01.2016
Director of Marketing
COED MEDIA GROUP
01.2012 - 01.2013
Marketing Manager
BAEBLEMUSIC.COM
01.2008 - 01.2011
Marketing Coordinator
BAEBLEMUSIC.COM
01.2007 - 01.2008
Project Manager
UNIVERSAL MUSIC GROUP
01.2007 - 12.2007
Marketing Coordinator
SURETONE RECORDS
01.2006 - 01.2007
Bachelor of Finance -
University of The District of Columbia
Project Management Certificate -
NYU School of Continuing And Professional Studies
Master of Entertainment Industry Management (MEIM) -
Carnegie Mellon University
Bachelor of Fine Arts - Guitar Performance
Carnegie Mellon University
Minor in Business Administration -
Carnegie Mellon University
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