Summary
Overview
Work History
Education
Skills
Websites
Timeline
Hobbies and Interests
Generic

Alex Taff

Portland,OR

Summary

Alex is an efficient creative strategist with a comprehensive background in storytelling. Each project is an opportunity to learn more about a specific area and deliver high-quality results to meet the needs of the partner. He values collaboration and working with various teams to accomplish brand driven goals. With proven success in several projects, Alex is not afraid of going the extra mile and is committed to leveraging his skillset to help company growth.

Overview

5
5
years of professional experience

Work History

Special Projects Coordinator

Pacific Seafood
09.2023 - Current
  • Produced high-quality video content for diverse projects, featuring all operating units of Pacific Seafood (Aquaculture, Central Support, Distribution, and Processing) ensuring alignment with brand vision and mission.
  • Developed and implemented social media strategies to enhance brand awareness and product promotion across platforms (Instagram, Facebook, LinkedIn, Twitter, and TikTok).
  • Analyzed engagement metrics to refine 2025 corporate social media strategy and optimize audience reach.
  • Supported customer tours at various operating locations with category manager.
  • Supported Pacific Seafood at various customer facing events such as WAFC.
  • Redesigned Penn Cove Shellfish official website, e-commerce website to enhance customer experience, and manage shopping platform.
  • Analyzed consumer and industry trends through market research, supporting category managers as needed.
  • Lead creative projects meeting the needs of Team Members, profitably, and following our timeline.

Social Media Intern

Pacific Seafood
05.2023 - 09.2023
  • Developed engaging social media content to enhance brand visibility and audience engagement, primarily focused on steelhead aquaculture.
  • Assisted in growing social media campaigns by developing compelling campaigns to seek authenticity of Pacific Seafood, growing connection with consumers.
  • Conducted competitor analysis to benchmark social media performance and recommend strategic adjustments.
  • Analyzed social media performance metrics to identify trends and inform future content strategies.
  • Collaborated with team members to create visually appealing graphics and videos using tools like Canva, Adobe Photoshop, and Adobe Premiere Pro.

Creative Advertising Assistant (Intern)

Tap. (The Artiste Pro)
12.2022 - 04.2023
  • Create advertising campaigns marketed toward various entertainment industry groups
  • Help develop the overall advertising strategy, ensuring the brand message remains consistent on social platforms (Instagram, Twitter, Facebook)
  • Maximize brand awareness, authority, and conversion resonating with the intended audience
  • Brainstorm and pitch a visual message, backed by marketing research to the communications team

Social Media Intern

Makin Wellness
12.2022 - 04.2023
  • Assist in the growth of the brand by raising awareness through various social media platforms (TikTok, Instagram, Twitter, Facebook, Pinterest, LinkedIn, and Youtube)
  • Create and schedule posts on company social accounts through Hootsuite and Metricool
  • Work alongside the marketing team to plan for social media strategies
  • Edit previous videos made by the marketing team and upload on social platforms through Restream
  • Ensure social captions are engaging and grammatically sound
  • Create email marketing strategies to increase brand engagement
  • Produce Spotify audio advertisements

Dean’s Office Student Assistant

University of Oregon - School of Journalism and Communication
01.2021 - 06.2022
  • Organizing spreadsheet data (Excel)
  • Content/logistics support for Journalism Advisory Council
  • Edit content on blog sites hosted by SOJC
  • Copy edit communications
  • Internet-based research and compiling public information
  • Organize media using Lightroom/Adobe Bridge
  • General administrative duties including use of MS Office Suite applications (Word, Excel, PowerPoint)
  • Staff the Dean's Suite in the temporary absence of both Executive Assistants [during normal campus operations]

Education

MBA - Pursuing Fall of 2025

George Fox University*
Portland, OR
11-2026

Bachelor of Science - Advertising, Business Administration, Sports Business

University of Oregon
Eugene, Oregon
06.2022

Skills

  • Positive attitude
  • Inclusion
  • Leadership
  • Public speaking
  • Networking
  • Adobe (Photoshop, Premiere Pro, Lightroom)
  • Camera (C500 ii, C80, Z7, D80)
  • Researching
  • Industry & product trends
  • Copywriting
  • Communication
  • Planning
  • Social media
  • Email marketing
  • Web design
  • Hootsuite
  • Microsoft Office
  • Air table
  • Cooking

Timeline

Special Projects Coordinator

Pacific Seafood
09.2023 - Current

Social Media Intern

Pacific Seafood
05.2023 - 09.2023

Creative Advertising Assistant (Intern)

Tap. (The Artiste Pro)
12.2022 - 04.2023

Social Media Intern

Makin Wellness
12.2022 - 04.2023

Dean’s Office Student Assistant

University of Oregon - School of Journalism and Communication
01.2021 - 06.2022

MBA - Pursuing Fall of 2025

George Fox University*

Bachelor of Science - Advertising, Business Administration, Sports Business

University of Oregon

Hobbies and Interests

Watching sports, cooking, fitness, golf, concerts, socializing, traveling, and family.

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