Alex Vizcaino
VP of Merchandising
Newport Beach,CA
Summary
Dynamic merchandising executive with 15+ years of experience leading strategic assortment, product innovation, and customer experience in the apparel and home goods sectors. Recognized for curating high-impact collections, driving brand elevation, and building cohesive merchandising stories across brick-and-mortar and digital channels. Adept at identifying emerging trends, shaping private label success, and building collaborative vendor and designer partnerships.
Overview
17
17
years of professional experience
Work History
VP of Merchandising
Little Sleepies
06.2022 - Current
- Leading the merchandising, forecasting, and inventory planning functions across DTC, Amazon, and wholesale generating $300M+ net revenue sustaining 42% growth YoY.
- Responsible for full P&L management achieving 35% EBITA and consistently exceeding financial targets by 10%.
- Increasing full-price sell-through by 32% via trend-forward seasonal strategies and SKU rationalization across all categories, 20k+ SKUs, and 75 collection drops per year.
- Developed S&OP process to support omni-channel strategies and production/merchandising calendars.
- Manages the GTM calendar, coordinating cross-functional product launches, marketing campaigns, and key deliverables to ensure on-time execution and alignment across product and marketing teams.
- Launched daywear category focused on sustainable materials and artisanal craftsmanship, generating $32M in year-one sales.
- Champions data-driven decision-making by leveraging analytics tools to identify trends and optimize merchandising strategies.
- Owns exclusive licensed collaborations with Disney, BBC, Warner Bros. increasing brand visibility and new customer acquisition.
- Developing two category directors and leading cross-functional design, product development, and ecommerce teams.
Senior Director of Merchandise Planning
Grove Collaborative
07.2017 - 06.2022
- Promoted twice within three years after repeatedly exceeding monthly departmental KPIs, revenue, GM%, and AOV targets
- Managed omni-channel inventory, allocation, and merchandising strategies for home cleaning and personal care categories across both proprietary and third party brands comprised of 8k+ SKUs and 300+ suppliers.
- Responsible for $52M in inventory at cost across 3 fulfillment centers.
- Built complex replenishment and allocation models supporting subscription model and achieved 380% DTC revenue growth over 4 years while maintaining in-stock rates +95%.
- Key leader in the expansion from DTC into wholesale through 3PL management for proprietary brands achieving 99% OTIF compliance in the first year.
- Developed company-wide bottoms-up and tops-down monthly/annual category demand forecasts, supply plans, pricing, margin, and markdown strategies.
- Led monthly OTB reviews and assessed new product buys that minimized stock liabilities while maximizing margin and inventory turns.
- Created SKU productivity models and scoring methodology to ensure key categories, new programs, and individual brands met efficiency standards.
- Managed a 9 person team.
Inventory Planning Manager
Gump's San Francisco
08.2016 - 07.2017
- Responsible for hitting DTC catalog demand plans, gross margin, fill rate, receipt, and inventory goals for Seasonal, Dec Acc, and Home categories.
- Collaborated with merchant teams to create item level forecasts and investments that aligned with pre-season initiatives and OTB goals .
- Partnered with distribution center teams to process RTVs, reconcile PO discrepancies, and allocation strategies.
- Managed oversees suppliers, customs, and logistics flow.
Buyer - Home & Tabletop
Gump's San Francisco
03.2014 - 08.2016
- Managed all aspects of the brick and mortar Home and Tabletop merchandise including both assortment and inventory planning.
- Analyzed weekly, quarterly, and annual sales data to identify opportunities and risks.
- Managed open purchase orders, RTVs, actualized receipts, and markdowns in order to meet the OTB stock goals.
- Developed strategies for the Wedding & Gift Registry department both online and in-store which increased registry values by 55% YoY across China, Crystal, and Silver categories.
- Partnered with Marketing Director to organize and execute in-store events partnerships and promotions.
Assistant Buyer - Home & Personal Care
Gump's San Francisco
02.2012 - 03.2014
- Responsible for retail merchandise across three departments (Personal Care, Home, and Decorative Accessories) comprised of 75+ vendors, and 4,000+ active SKUs.
- Negotiated costs, payment terms, shipping, testers and closeout packages.
- Managed each department OTB.
- Placed initial and replenishment orders while adhering to strict financial goals.
- Provided Visual Director with planograms to maximize individual brand profitability.
- Planned seasonal pre-wrap assortments and executed two store-wide sales per year.
Merchandise Manager
JSI Importers & Distributors
01.2008 - 02.2012
- Planned holiday/seasonal assortments and forecasting demand/supply plans for imported food categories.
- Ensured that international product production and labels were compliant with FDA standards.
- Responsible for the maintenance of the company website.
- Partnered with international freight forwarders to consolidate containers and optimize shipping costs.
Education
Political Science
Champan University
Orange06-2007
Skills
- Trend-Driven Assortment & Line Architecture
- Fashion Forecasting & Seasonal Planning
- Home Goods Curation (Textiles, Decor, Furniture, Tabletop)
- Private Label Development & Brand Expansion
- Visual Merchandising & In-Store Experience
- Omni-Channel Strategy (Retail E-Commerce)
- S&OP
- Vendor Negotiation & Global Sourcing
- Team Leadership & Organizational Design
- Margin Optimization & Inventory Management
- Product Lifecycle Management
- GTM Strategic Planning
Timeline
VP of Merchandising
Little Sleepies
06.2022 - Current
Senior Director of Merchandise Planning
Grove Collaborative
07.2017 - 06.2022
Inventory Planning Manager
Gump's San Francisco
08.2016 - 07.2017
Buyer - Home & Tabletop
Gump's San Francisco
03.2014 - 08.2016
Assistant Buyer - Home & Personal Care
Gump's San Francisco
02.2012 - 03.2014
Merchandise Manager
JSI Importers & Distributors
01.2008 - 02.2012
Political Science
Champan University
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