Alex Wheeler

As the Guest and Employee Experience Manager in the Marketing department at Solitude Mountain Resort, I study and evaluate the guest and employee journey across all businesses at the resort. Identifying barriers to entry within those journeys, and work directly with senior leadership to improve processes across the entire resort. Collaborate with all Guest Experience teams across the Alterra company.

• Manage the Medallia platform for the resort.
• Analyze all guest behavior and feedback.
• Generate ideas for new products and services based on customer feedback and industry insights.
• Design surveys to measure customer satisfaction with existing products or services.
• Monitor competitor activities, such as advertising campaigns, promotions, and product launches.
• Develop and implement marketing strategies to increase brand awareness, engagement, and customer loyalty.
• Analyze sales data from various sources to track performance metrics over time.
• Provide recommendations for improvement based on the analysis of consumer behaviors and purchasing patterns.
• Researched current trends in the marketplace related to product categories and target demographics.
• Develop presentations summarizing key findings from market research studies, and other analyses.
• Participate in brainstorming sessions with internal teams for new product and service ideas, and initiatives.
• Interview clients via market research surveys to identify product issues and customer needs.
• Recommend actionable improvements to management, derived from in-depth KPI analysis.
• Present findings to management, executive leadership, and field questions to help refine strategies.
• Collect and report on customer demographics, preferences, and buying habits to help marketing teams target strategies.
• Analyze sales data to understand product performance, and identify areas for improvement.

In addition, I have been instrumental to the CEO and leadership by spearheading initiatives that emphasize the importance of the relationship between the guest and the employee, and how it affects the bottom line.

As a Small Business Consultant, I have worked with multiple business types, including lodging, catering, and fitness studios worldwide, on all aspects of their business. Through a thorough evaluation of my clients' businesses, I help them create profitable and sustainable businesses while leveraging industry best practices.

As a certified Mindbody Business Consultant, I help businesses with:

• Mind-body system support and overall financial organization.
• Email marketing solutions.| Rebranding
• KPI analysis.|Sales process techniques.
• Pricing optimization.
• Bookkeeping solutions.| Payroll analysis
• Staff Management.
• Leveraging Mindbody's strategic partners.
• Business Valuation.
• Lease Negotiation.
• Analyzed industry trends to develop competitive strategies.
• Developed and implemented successful sales strategies to meet business goals.
• Analyzed client business needs and assisted in determining appropriate resources and strategies.
• Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
• Implemented successful business strategies to increase revenue and target new markets.
• Developed policies and procedures for the organization.

• Assisted in recruitment, interviewing, hiring and onboarding of new company staff.
• Managed employee engagement and communication activities, guiding employee safety and workers' compensation activities.
• Met with current and leaving employees to conduct surveys and determine areas in need of improvement.
• Drove changes to different areas of operations to align company with HR strategies.
• Supported new employee orientation to introduce employees to policies, culture and objectives.
• Planned and executed special events such as holiday parties for employees.
• Improved operational efficiencies by creating filing systems to maintain confidential employee documents and reports.
• Strengthened and enhanced processes for managing complaints by leading thorough investigations into incidents and concerns.
• Reduced accidents in workplace by implementing safety policies and procedures.
• Executed strong negotiation skills to see both sides and worked to reach agreements to satisfy both parties.
• Launched EAP wellness plans to reduce stress, boost morale and increase productivity.
• Evaluated and updated compensation strategies to offer competitive employment packages and attract top-notch talent.
• Launched innovative incentive program to achieve low turnover rate in highly competitive market.
• Partnered with cross-functional departments to develop, support, administer and maintain ADP and Ceridian Dayforce.
• Analyzed workforce key performance indicators to achieve business objectives, coaching leadership on implementing corrective actions.
• Administered human resources plans and procedures company-wide to guide both management and employees.
• Conducted employee relations investigations into safety complaints, allegations of harassment and company theft issues.
• Maintained compliance with state and federal employment laws and regulations.
• Worked with business leaders to evaluate and optimize human resources policies.
• Supported staffing needs, performance reviews, staff development and training procedures.
• Frontline management of all Covid cases and created company safety protocol for building of up to 400 employees.

As co-founder and owner of Mountain Yoga, I was the architect of Mountain Yoga for over 17 years. As the leader of the oldest one-location studio in Utah, my responsibilities range low and high to include, but are not limited to, leading daily yoga classes, all financial duties, budgeting, funding, payroll, bill pay, pricing optimization, employee compensation, tracking key performance indicators of the business, consumer processes, website management, company newsletters, company email oversight, advertising, branding, hiring and firing of employees, all employee paperwork, development of all company standard operating procedures, managing up to 50-plus employees, including the manager and assistant manager, lease and landlord negotiations, all building maintenance, maintaining all business insurance and workers' compensation policies, credit analysis, boutique fitness consultation, yoga instruction, yoga class branding, development of class sequencing, all business technology to include Mindbody point of sale, QuickBooks, and multiple strategic partners of Mindbody Online, employee background checks, and all job description and development.

• Developed strategies for increasing customer loyalty and satisfaction.
• Analyzed financial reports to identify areas of improvement in operations.
• Created marketing campaigns to promote products and services.
• Managed day-to-day business operations including staffing, inventory management, budgeting, accounting, and payroll processing.
• Recruited, trained, evaluated, and supervised staff members across multiple departments.
• Implemented new technologies to streamline processes and improve efficiency.
• Conducted market research initiatives to identify trends in consumer behavior.
• Oversaw customer service activities to ensure quality standards were met or exceeded.
• Maintained a comprehensive knowledge of industry developments and competitive landscape.
• Provided leadership and guidance to employees while fostering a collaborative environment.
• Built relationships with key stakeholders such as clients, partners, investors.
• Resolved any customer complaints or issues quickly in order to maintain positive relationships.
• Coordinated special events such as product launches or promotional campaigns.
• Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
• Analyzed performance data to identify trends, measure progress, and inform decision-making.
• Engaged in community and industry events to network, promote the business, and stay informed on market developments.
• Managed financial operations, including budgeting, forecasting, and financial reporting to ensure fiscal health.
• Monitored competitive activity and adjusted strategies to maintain a competitive edge.
• Directed marketing and advertising strategies to increase brand awareness and customer engagement.
• Fostered a culture of innovation, encouraging team members to propose new ideas and solutions.
• Spearheaded the development and implementation of strategic business plans to drive growth and profitability.
• Developed clear mission, vision and culture for company as foundation for growth, branding and development of employee culture.
• Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

Worked as a Backcountry mountain ski guide in the Wasatch Mountains. Responsible for taking Exum clients on safe backcountry tours. Teaching them basic snow safety, route finding, and riding skills.

• Provided clients' unique experiences in the mountains.
• Leveraged exceptional communication skills in order to enhance the client experience.
• Utilizing strong and experienced decision-making to provide safe travel in the mountains.

As a owner of Lolo-Pass Dog Ware I focused on both Research, Design, Marketing and Sales. My duties included;

• Created marketing campaigns to promote products and services.
• Conducted market research initiatives to identify trends in consumer behavior.
• Maintained a comprehensive knowledge of industry developments and competitive landscape.
• Coordinated special events such as product launches or promotional campaigns.
• Collaborated with other co-owners on strategic decisions related to the company's growth plan.
• Directed marketing and advertising strategies to increase brand awareness and customer engagement.
• Fostered a culture of innovation, encouraging team members to propose new ideas and solutions.
• Established and maintained relationships with suppliers and vendors to secure favorable terms and ensure supply chain reliability.
• Developed clear mission, vision and culture for company as foundation for growth, branding and development of employee culture.
• Formalized sales process to enhance operations and promote acquisition of new customers.
• Researched and capitalized on emerging opportunities to build business and expand customer base.
• Supported all sales team members to drive growth and development.
• Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
• Maintains professional network of potential clients and business opportunities.
• Designing dog products for different markets to include hunting, fishing, and outdoor recreation.

Responsible for maintaining multiple private homes and all nightly rental responsibilities. Duties include food service, managing all house keeping, communication with home owners, snow removal, home maintenance.

• Handled resident complaints and expedited maintenance requests.
• Inspected properties regularly to identify deficiencies and schedule repairs.
• Updated tenant and unit information to keep current in housing database.
• Worked with on-site and remote service providers to support tenants requesting accommodations.
• Drafted and monitored budgets for overall maintenance and operations.
• Developed and maintained strong working relationships with owners and tenants to minimize hassle for both parties.
• Met with prospective tenants to show property and assess applications or sign leases.
• Exercised direct supervision over property staff.
• Coordinated with maintenance and contractors to promote timely turnovers after move-outs.
• Oversaw and monitored preventative maintenance and energy management inspections and programs.
• Investigated and resolved property complaints and violations to foster pleasant living environment for residents.

As the owner of Alta Works I was responsible for negotiating private home contracts and performing all agreed upon work . Alta Works was a year round residential home service company. Our jobs included all types home maintenance to include but not limited to snow removal, hot tub maintenance, deck repair, painting and staining of homes, roof repair. In addition to maintenance we also offered specific services like house cleaning and grocery shopping. Alta Works was responsible for weekly property rental turnover.

• Oversaw staff hiring, initiating new training and scheduled processes to streamline operations.
• Employed and managed vendors by negotiating deliverables, cost and expected quality.
• Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
• Developed and implemented successful sales strategies to meet business goals.
• Managed operations budgeting, accounts payable and accounts receivable and payroll.

Worked as a trained ski patrolman and was responsible for first response care of the public skiers. My focus was on snow safety and avalanche control work in order to safely open the mountain for the public. Worked in a close nit team of patrollers to assure a safe skiing experience. Trained in explosives and in Outdoor Emergency Care.

Responsible for all building maintenance of the Alta Lodge to include but not limited to; plumbing, heating, electrical, carpentry, hot tub maintenance, remodels, seasonal maintenance of the entire grounds. Also managed 3 other maintenance employees to help in all projects.

• Supervised preventive maintenance projects, employee tasks and performance and adherence to safety standards.
• Delegated daily tasks to employees to manage resources and meet deadlines.
• Diagnosed and repaired mechanical issues according to industry standards.
• Delegated work to staff, setting priorities and goals.
• Remained calm and professional in stressful circumstances and effectively diffused tense situations.
• Reviewed completed work to verify consistency, quality and conformance.

As a River Ranger in Western Alaska I was responsible for patrolling a 90 mile long river via a jet boat. My duties included:

• Assisted law enforcement professionals with investigations of felonies, crimes and violations of park rules.
• Educated Wildlife Refuge visitors on avoiding animal interactions and promoted best practices in natural environments.
• Protected individuals by restricting public access to areas of high-risk and known hazard.
• Served as first responder for medical emergencies, search and rescue and fire suppression.
• Enforced park regulations and rules to protect guests and preserve natural resources.
• Patrolled campgrounds, collected camping fees and educated visitors on proper food storage protocol.
• Delivered high-quality recreational, educational and cultural programming to promote visitor engagement.

Fly fishing and waterfowl hunting guide for an elite group of international fly fisherman. Led daily jet boat rides along the 65 mile Goodnews River to world class fishing for all five species of Atlantic Salmon, rainbow trout, char, and grayling. In addition to jet boat access fishing I also led multi-day raft trips offering a unparalleled wilderness experience. Offering the clientele fly fishing instruction and fish catching tips to aid their enjoyment. Responsible for all client safety with respect to first aid, bear safety and water safety.