Summary
Overview
Work History
Education
Skills
Timeline
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ALEX YI

Costa Mesa,CA

Summary

Dynamic Hotel General Manager with over 23 years of leadership experience in full-service convention, beach resort, and focused service properties. Proven track record of driving cross-functional teams to exceed service goals and enhance revenue through effective cost controls. Committed to revitalizing service culture while consistently delivering bottom line results.

Overview

25
25
years of professional experience

Work History

General Manager

Hilton Garden Inn Irvine/OC Airport
Irvine, CA
04.2019 - Current
  • Oversee the daily operations of a 170-room Airport hotel with 1500 sqft of meeting space and 1 restaurant.
  • Increased total revenues by 3% YOY to $10.3 million.
  • Increased Parking revenues by 12% YOY to $640K by increasing overnight/group/ day use rates.
  • Increased guest satisfaction scores in overall service to 81% in 2024.
  • Increased Tripadvisor ranking from #7 to #2 in Travelers Ranked.
  • Quality Assurance audit score of 96.7% in 2025.
  • Oversaw and responded to all social media reviews from TripAdvisor, Expedia, and Yelp.
  • Established and fostered a positive environment for work relationships and teams committed to achieving organizational goals and initiatives.

General Manager

Highgate Hotels
Laguna Beach, CA
06.2017 - 06.2018
  • Oversaw the daily operations of a high-volume, 109-room beachfront destination hotel with 4,500 sq. ft. of meeting space, 2 beachfront restaurants, and 5 beachfront bungalows.
  • Prepared a $10 million hotel budget and CapEx for both the hotel and restaurant, while overseeing the $12 million restaurant budget.
  • Oversaw the initial planning of a $30 million hotel renovation, with phasing of the schedule and concept/design planned for early 2019.
  • Maximized profitability in 2018 by 6.3% versus budget and 21.7% versus last year through the first quarter.
  • Generated $165K in additional rooms revenue that was not budgeted by spending $11K to refresh 19 deluxe rooms, increasing the room rate, thus increasing ADR.
  • Increased Parking revenues by 10% to $1 million YOY by increasing overnight/group/ day use rates
  • Increased guest satisfaction scores in overall service from 7.6% to 8.1%.
  • Oversaw and responded to all social media reviews from TripAdvisor, Expedia, and Yelp.
  • Maintained communication with hotel owners and corporate offices while establishing good relationships with the surrounding neighbors, and the City of Laguna Beach.
  • Established and fostered a positive environment for work relationships and teams committed to achieving organizational goals and initiatives.

Assistant GM/Interim GM

Two Roads Hospitality
Laguna Beach, CA
06.2016 - 06.2017
  • Interim GM as of August 2016.
  • Primary liaison during the sale of the hotel, giving tours to prospective buyers and lenders.
  • Partnered with JLL Property Investments to assist with the closing of the hotel by providing the needed financials and documents.
  • Oversaw the operations of the hotel, including profitability, service, quality, and overall cleanliness and maintenance of the property.
  • Partnered with a third-party restaurant management company overseeing two beachfront restaurants on-site, totaling $11 million in F&B revenue.
  • Held a weekly Service-Oriented and Quality Assurance meeting with the management to uphold action plans for improving service scores and the quality of the hotel.
  • Oversaw and responded to all social media reviews from TripAdvisor, Expedia, and Yelp.
  • Maintained communication with hotel owners and the corporate office while establishing good relationships with the surrounding neighbors and the City of Laguna Beach.

Director of Rooms

The Fess Parker A Doubletree by Hilton
Santa Barbara, CA
12.2012 - 06.2016
  • Oversaw multiple departments such as Front Desk, Reservations, Guest Services, PBX, Concierge, Housekeeping, Laundry, Parking and Seasonal Pool.
  • Performed key direction and oversight of guest contact departments, managers, and team members.
  • Provided guidance, leadership, and delegation of duties to department heads, and ensured guest satisfaction for all departments.
  • Provided key motivational initiatives for the Rooms Department.
  • Oversaw hiring, training, and supervision of staff schedules and responsibilities.
  • Monitor room reservations, revenue management performance, and oversee groups, events, and tour programs.
  • Oversaw all leisure guest relations and concierge services programs.
  • Focused on maximizing profitability by increasing ADR with the Revenue Maximization Program, keeping rate integrity, decreasing service recovery allowances, and presenting guests with excellent service and support, while providing team member satisfaction.
  • Increased parking revenue by $100K year-over-year to over $1 million, partnering with Events and Sales to offer discounted rates instead of complimentary parking for convention and social group bookings.
  • Increased an average of 9% in trust and engagement in front office, guest services, and housekeeping from the previous year to 88%.
  • Ranked #2 in the western region of 28 resorts/hotels.
  • Enhanced productivity in the Front Office and Housekeeping by maximizing efficiency in time management by looking at the forecast of pre-key groups, the pattern of arrival and departure times of repeat groups, and placing buildings and floors out of order to reduce trip time for Housekeeping.
  • Increased the quality of linen and terry by analyzing the dry time of both items.
  • Decreased the energy used, and increased the quality of texture.
  • Oversaw all social media reviews from TripAdvisor, Expedia, and Yelp.
  • Increased TripAdvisor ranking from #30 to #24 out of 52.
  • Assisted with the planning and implementation of a 5-month, $7.5 million hotel renovation, including all 360 guestrooms and corridors, while ensuring guest satisfaction.

Director of Front Office

Hilton Anaheim
Anaheim, CA
01.2007 - 12.2012
  • Managed all front office operations that ensured profitability, cost control measures were adhered to, and quality standards were demonstrated, which ensured total guest satisfaction, loyalty, and repeat business.
  • Provided key motivational initiatives for the front office team, hired, trained, and managed personnel schedules and duties.
  • Monitored room reservations, revenue management performance, and oversaw groups, events, and tour programs.
  • Oversaw all leisure guest relations and concierge services programs.
  • Focused on maximizing profitability, while presenting guests with stellar service and support, and providing team member satisfaction.
  • Assisted with the planning and implementation of a 2-year, $70 million hotel renovation, including all 1,572 guest rooms, meeting space, and lobby space, while ensuring guest satisfaction.
  • Recoded, created, and implemented room codes, both new and existing, to the current database to reflect in the property management system (OnQ PM) and the reservation system (OnQ R&I).

Assistant Director of Front Office

Hilton Anaheim
Anaheim, CA
01.2006 - 01.2007

Front Desk Manager

Hilton Anaheim
Anaheim, CA
03.2002 - 01.2006

Guest Service Hotline Coordinator

Hilton Anaheim
Anaheim, CA
01.2002 - 03.2002

Guest Service Agent

Hilton Anaheim
Anaheim, CA
10.2000 - 01.2002

Education

General Studies -

El Camino College
Torrance, CA

Psychology -

University of California
Santa Barbara, CA

Skills

  • Leadership
  • Organization Skills
  • Problem/Conflict Resolution
  • Cost Control and Reduction
  • Quality Management
  • Customer Relations
  • Departmental Operations Management
  • Team Development
  • Training
  • Budgeting
  • Capital Expenditures
  • Renovation
  • Time Management
  • P&L Management
  • Purchasing
  • OnQ PM
  • OnQ R&I
  • Opera
  • HMS systems
  • PEP Systems
  • GRO
  • Profitsword
  • Hotel Effectiveness
  • M3
  • Quore
  • Inventory control
  • Budget coordination
  • Budgeting and cost control

Timeline

General Manager

Hilton Garden Inn Irvine/OC Airport
04.2019 - Current

General Manager

Highgate Hotels
06.2017 - 06.2018

Assistant GM/Interim GM

Two Roads Hospitality
06.2016 - 06.2017

Director of Rooms

The Fess Parker A Doubletree by Hilton
12.2012 - 06.2016

Director of Front Office

Hilton Anaheim
01.2007 - 12.2012

Assistant Director of Front Office

Hilton Anaheim
01.2006 - 01.2007

Front Desk Manager

Hilton Anaheim
03.2002 - 01.2006

Guest Service Hotline Coordinator

Hilton Anaheim
01.2002 - 03.2002

Guest Service Agent

Hilton Anaheim
10.2000 - 01.2002

General Studies -

El Camino College

Psychology -

University of California

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ALEX YI