Alexa Baltazar
Knightdale,NC
Summary
Results-driven and data-oriented Growth Marketing Manager with 7+ years of experience in performance marketing, conversion rate optimization (CRO), and demand generation. Seeking to leverage past expertise to drive qualified business leads through paid and organic channels, optimize acquisition engines, and create compelling messaging as the Senior Manager of Demand Generation at Mindbody.
Overview
7
7
years of professional experience
Work History
Growth Marketing Manager, CRO
Pendo.io
09.2022 - Current
- Build and execute all CRO efforts, including experimentation, planning, and reporting, resulting in 200%+ improvement in website conversion rates.
- Established process with Product Marketing and Creative teams for engaging digital messaging and design, tailored for different account segments.
- Analyze demand generation ecosystem across digital team to optimize channel performance based on down-funnel metrics.
Digital Marketing Manager
Pendo.io
06.2021 - 11.2021
- Managed multi-million-dollar SEM budget across platforms like Google Ads, Bing, and Gartner, driving demand for sales and achieving 5% reduction in customer acquisition cost (CAC) within six months.
- Implemented data-driven optimization strategies based on platform metrics and bottom-funnel insights, resulting in higher quality leads for sales.
Data Scientist
SAS
04.2019 - 05.2021
- Measured success of marketing and sales efforts, providing actionable recommendations to global teams to drive key marketing and sales metrics.
- Managed attribution modeling and oversaw global website testing program, leading to double digit improvement in conversion rates.
Director of Client Marketing
Etix
03.2018 - 03.2019
- Managed team of 12 associates, senior, and junior, responsible for creating paid digital strategies for fairs, festivals, concerts, and events worldwide.
- Successfully scaled internal processes and systems to meet increasing client demand without additional budget or headcount.
Client Marketing Manager
Etix
06.2016 - 03.2018
- Developed paid media strategies spanning paid social/video and SEM for fairs, festivals, concerts, and events.
Education
Bachelor of Science - Business Administration
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2015
Skills
- Data analytics (GA4, GTM, Looker)
- SEM (Google Ads, Bing, Gartner)
- Agency management
- Website testing (Mutiny, VWO, Google Optimize)
- Attribution modeling (GA, Bizible)
- Funnel measurement (Marketo, Salesforce)
- Paid social (Meta, LinkedIn, YouTube, Quora, Reddit)
Timeline
Growth Marketing Manager, CRO
Pendo.io
09.2022 - Current
Digital Marketing Manager
Pendo.io
06.2021 - 11.2021
Data Scientist
SAS
04.2019 - 05.2021
Director of Client Marketing
Etix
03.2018 - 03.2019
Client Marketing Manager
Etix
06.2016 - 03.2018
Bachelor of Science - Business Administration
University of North Carolina At Chapel Hill
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