Alexa Brandt
Minnetonka,MN
Summary
Results-driven professional with over 4 years of experience in account management, digital marketing, and cross-functional partnership development. Demonstrated success in analyzing business performance, managing vendor relationships, and executing campaigns that drive growth. Recognized for strong communication, strategic thinking, and the ability to deliver value across multiple stakeholder groups.
Overview
3
3
years of professional experience
Work History
Digital Analyst
The Moscoe Group
Minnetonka, MN
10.2023 - Current
- Lead the execution of digital product launches, collaborating with vendors to ensure on-time, optimized rollouts.
- Analyze campaign data to provide sales-driving recommendations and improve product visibility on Target.com.
- Use RMS platforms to enhance campaign ROI, and report on retail media KPIs.
- Create social and competitor landscape deep dives to support brand growth strategies.
- Build strategic endcap mockups and support in-store sampling efforts through third-party vendor coordination.
Associate Account Manager
The Moscoe Group
Minnetonka, MN
11.2021 - 01.2025
- Produced weekly sales reports for vendor partners, identifying trends and optimizing strategy.
- Analyzed in-store merchandising effectiveness and digital content alignment to boost scorecard performance.
Marketing Specialist
The Moscoe Group
Minnetonka, MN
01.2022 - 10.2023
- Executed marketing campaigns focused on driving vendor visibility, using email, social, and digital content.
- Developed detailed product copy and SEO-optimized content for Target.com, improving online performance and conversion.
- Created internal newsletters and retail industry updates, enhancing team communication and education.
Education
Bachelor of Science - Elementary Education
University of Minnesota
Minneapolis, MN05-2020
Skills
- Digital marketing and SEO
- Client relationship management
- Data analysis and trend forecasting
- Campaign management and strategy
- Retail media and market research
- Cross-functional communication
- Sales performance analysis
- Product launches and optimization
- CRM tools and Microsoft Office
Certifications
- Criteo Retail Media Platform Certified
- Marketing Strategy Certificate
Accomplishments
Core Culture Committee – Chair, Health & Wellness Team
- Lead wellness campaigns and company-wide initiatives to boost employee morale and engagement.
Timeline
Digital Analyst
The Moscoe Group
10.2023 - Current
Marketing Specialist
The Moscoe Group
01.2022 - 10.2023
Associate Account Manager
The Moscoe Group
11.2021 - 01.2025
Bachelor of Science - Elementary Education
University of Minnesota
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