Alexa Bronder
New York,NY
Summary
As a Digital Account Manager with over 5 years of advertising sales experience, I am adept at managing client relationships and identifying strategic opportunities to drive revenue growth. My strong communication skills and ability to thrive in a fast-paced environment make me a valuable asset to any team. I am detail-oriented, organized, and able to adapt quickly to changing circumstances. My ability to multitask and prioritize effectively allows me to deliver results under tight deadlines.
Overview
4
4
years of professional experience
Work History
Digital Account Manager
Paramount Global
04.2022 - Current
- I am currently working closely with two WPP Account Executives to ensure that our digital campaigns run smoothly and achieve key performance indicators. This includes managing internal sales processes from start to finish, conducting prospecting activities to secure new business, and nurturing relationships with existing clients to drive repeat business.
- I have a deep understanding of client brand needs and have successfully approached Requests for Proposals (RFPs) by considering various factors such as brand goals, target demographics, product specifications, market data, and budget constraints. I am skilled at creatively crafting proposals that align with client objectives and demonstrate the value of our services.
- My ability to develop strong relationships with clients has been instrumental in fostering trust and open communication, which in turn has contributed to better account management. By consistently delivering results and providing exceptional service, I have built a reputation as a reliable and trusted partner to our clients.
Media Sales Planner
AMC Networks
04.2021 - 04.2022
- In my role, I have successfully managed two full desks comprising both linear and digital planning for over 150 advertisers. This involved overseeing every aspect of the planning process, from initial strategy development to final execution, to ensure that all campaigns met or exceeded client expectations.
- I have also been responsible for managing all aspects of Upfront (UF) and Scatter (SC) plans, including deal tracking, recap requests, PR Forms, Master Service Agreements (MSAs), and Creative Letters (CLs). My ability to manage multiple tasks simultaneously and adapt to changing priorities has allowed me to deliver high-quality results consistently.
Media Sales Assistant
AMC Networks
09.2019 - 04.2021
- In my role, I serve as the main point of contact for all linear deal maintenance and stewardship. This involves managing the day-to-day aspects of our linear deals, ensuring that they are executed according to the agreed-upon terms and that our clients are satisfied with the results. I am also responsible for providing regular updates to our clients on the progress of their campaigns and addressing any issues that may arise.
- Additionally, I am the digital lead for all reporting sheets, updating order chains, and handling client requests such as digital campaign screenshots and pacing updates. I work closely with our advertising operations team to ensure that our digital campaigns are running smoothly and that our clients are receiving the information they need in a timely manner.
- Finally, I am actively involved in incorporating Integrated Marketing for all Sponsorships and Added Value campaigns. This involves working closely with our marketing team to identify opportunities for integration and developing strategies to maximize the impact of our campaigns.
Education
Bachelor's Degree in Criminology -
Florida State University
Tallahassee, US07.2019
Skills
- Edge Academy Certified: Data-Driven Planning via The Trade Desk (March 2021)
- Fluent in both Operative & Wide Orbit
- Time & Project Management
- Strong organizational capabilities
- The ability to build long lasting professional relationships with clients, while delivering a creative approach to each brand opportunity
References
- Cailin Doherty (Digital Account Executive, Paramount, Cailin.Doherty@paramount.com)
- Jessica Lieberman (Digital Account Executive, Paramount, Jessica.Lieberman@paramount.com)
- Jared Balavram (AM Manager, Paramount, Jared.Balavram@paramount.com)
- Heather Dowd-Priel (Vice President, AMC Networks, Heather.Dowd@amcnetworks.com)
- Deanna Fraietta (Account Executive, AMC Networks, Deanna.Fraietta@amcnetworks.com)
Timeline
Digital Account Manager
Paramount Global
04.2022 - Current
Media Sales Planner
AMC Networks
04.2021 - 04.2022
Media Sales Assistant
AMC Networks
09.2019 - 04.2021
Bachelor's Degree in Criminology -
Florida State University