Alexa Bronder
New York,US
Summary
Dedicated and results-oriented professional with extensive experience in digital and linear media sales, account management, and client relations. Proven track record of driving successful campaigns and fostering long-term client partnerships. Seeking to leverage expertise in media sales and account management to contribute to a dynamic team.
Overview
6
6
years of professional experience
Work History
Account Executive - Brand Partnerships
DAZN - Team Whistle
New York, New York
11.2024 - Current
- Currently work across Publicis + IPG, managing high-level brand deals surrounding upcoming tentpoles such as the Super Bowl, March Madness, FIFA World Cup, etc.
- Built on client accounts by establishing strong relationships and understanding needs.
- Consistently develop and deliver sales presentations tailored to meet client interests and aid in their planning processes.
Digital Account Manager
Paramount Global
New York, NY
04.2022 - 10.2024
- Collaborate with WPP Account Executives to ensure seamless execution of digital campaigns, meeting key performance indicators.
- Manage end-to-end internal sales processes, including prospecting for new business and nurturing existing client relationships.
- Strategically approach Requests for Proposals (RFPs) by aligning proposals with client objectives, resulting in increased client satisfaction and repeat business.
- Cultivate trust and open communication with clients, leading to improved account management and a reputation as a reliable partner.
Media Sales Planner
AMC Networks
04.2021 - 04.2022
- Managed planning for over 150 advertisers, overseeing strategy development and execution across linear and digital platforms.
- Handled Upfront (UF) and Scatter (SC) plans, ensuring accurate deal tracking and high-quality results.
- Demonstrated ability to multitask and adapt to changing priorities, consistently delivering exceptional client service.
Media Sales Assistant
AMC Networks
09.2019 - 04.2021
- Served as primary contact for linear deal maintenance and stewardship, ensuring adherence to terms and client satisfaction.
- Led digital reporting and order chain updates, collaborating with advertising operations for smooth campaign execution.
- Played a key role in integrating marketing strategies for sponsorships and added value campaigns, maximizing campaign impact.
Education
Bachelor's Degree - Criminology, Psychology
Florida State University
Tallahassee, US07.2019
Skills
- Account Management
- Digital and Linear Media Sales
- Client Relations
- Proposal Development
- Campaign Management
- Integrated Marketing Strategies
- Strong Communication Skills
- Multitasking and Prioritization
- Time management
- Relationship building and management
References
- Cailin Doherty, Digital Account Executive, Paramount, Cailin.Doherty@paramount.com
- Jessica Lieberman, Digital Account Executive, Paramount, Jessica.Lieberman@paramount.com
- Jared Balavram, AM Manager, Paramount, Jared.Balavram@paramount.com
- Heather Dowd-Priel, Vice President, AMC Networks, Heather.Dowd@amcnetworks.com
- Deanna Fraietta, Account Executive, AMC Networks, Deanna.Fraietta@amcnetworks.com
Timeline
Account Executive - Brand Partnerships
DAZN - Team Whistle
11.2024 - Current
Digital Account Manager
Paramount Global
04.2022 - 10.2024
Media Sales Planner
AMC Networks
04.2021 - 04.2022
Media Sales Assistant
AMC Networks
09.2019 - 04.2021
Bachelor's Degree - Criminology, Psychology
Florida State University