Alexa Cusuman
Philadelphia,PA
Summary
Highly organized and detail-oriented marketer with a passion for executing exceptional events that consistently achieve established goals. Proven expertise in planning, budgeting, and coordinating a wide variety of events, ranging from small-scale to large-scale productions. A strong communicator and negotiator, adept at fostering relationships with key stakeholders and vendors to ensure seamless event execution.
Overview
2
2
years of professional experience
Work History
Field Marketing Coordinator
Piano.io
05.2023 - 01.2024
- Support the marketing departments initiatives in North America with the planning, executing, and tracking of marketing programs such as events, advertising, direct mail, and social media
- Plan and execute company-hosted Piano Academy Live, including coordination of international shipping managing registrations, sponsorships, and marketing materials
- Led development and implementation of marketing campaigns to achieve revenue and brand exposure goals
- Responsible for organizing, purchasing, and shipping event materials and supplies
Event Marketing Coordinator
Philadelphia Insurance Companies
07.2022 - 05.2023
- Coordinate National and Regional convention schedule, including registration, logistics, booth setup, branding, and lead tracking
- Coordinate and execute all corporate events start to finish; such as venue selection, menus, gifting, entertainment, and decor
- Responsible for managing and updating partnership program
- Manage companywide store, updating marketing materials and branded items
- Assist with monthly webinars, podcasts, e-newsletters, and committee meetings throughout the year
Account Manager
Sparks Marketing Group
01.2022 - 06.2022
- Assist in planning and executing client events, directly supporting Production Team
- Execute planning roles as assigned, including but not limited to sourcing and management of decor and furniture, transportation management, development of graphics, staffing, F&B, etc.
- Coordinate, manage and distribute all internal planning and tracking documents, including project timelines, meeting action items.
- Coordinate with third-party vendors, briefing and managing them effectively so they are set up for success
Education
Bachelor of Science - Marketing
West Chester University of Pennsylvania
West Chester, PA05.2019
Skills
- Salesforce
- MS Office Suite
- G-Suite
- Cvent
- Bizzabo
- Asana
- Detail-oriented
- Campaign Development
- Vendor Relations
Timeline
Field Marketing Coordinator
Piano.io
05.2023 - 01.2024
Event Marketing Coordinator
Philadelphia Insurance Companies
07.2022 - 05.2023
Account Manager
Sparks Marketing Group
01.2022 - 06.2022
Bachelor of Science - Marketing
West Chester University of Pennsylvania
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