Alexa Cutler
New York
Summary
Dynamic Project Manager with over 10 years of experience in spearheading cross-functional initiatives and implementing scalable systems to enhance operational efficiency. Expertise in managing complex workflows and providing support to both large and small franchise organizations, ensuring seamless project execution. Recognized for building efficient processes, coordinating technical teams, and driving multi-workstream projects from planning through execution. Proven ability to align diverse teams to achieve strategic business objectives, fostering collaboration and delivering results.
Overview
12
12
years of professional experience
Work History
Associate Director
CRUNCH FITNESS
07.2017 - Current
- Lead multi-workstream projects for a network of 500+ global locations, managing timelines, risks, communication, and cross-team coordination to ensure successful project delivery.
- Built and implemented large-scale operational systems, including two automated ad-building portals and franchisee communication platforms, improving workflow efficiency and reducing manual processes.
- Collaborate directly with technical teams and web developers to define requirements, enhance user experiences, troubleshoot platform issues, and oversee continuous improvement of digital tools.
- Manage a team of project leads and associates, providing direction, setting priorities, and ensuring on-time execution of initiatives across creative, operations, sales, and technology functions.
- Developed end-to-end processes, operational playbooks, and standardized systems used by 400+ domestic and international franchise locations to ensure consistency and scalability.
- Coordinate cross-functional initiatives with upper management to support major organizational goals including revenue growth, technology rollouts, user onboarding, and franchisee support.
- Lead project scoping, resource planning, and stakeholder communication for national and international market launches, introducing the brand into over 30 new states and multiple countries.
- Built automated lifecycle programs and internal support systems, enabling more efficient information flow, franchise support, and data-driven decision making.
Marketing & Events Manager
AGUA BRANDS
06.2015 - 07.2017
- Managed the redesign and relaunch of the company website, coordinating developers, designers, and leadership to meet scope, deadlines, and technical requirements.
- Oversaw a national event operations program, including staffing, logistics, vendor coordination, contract management, and onsite execution for 70+ team members.
- Built internal content and asset management systems to streamline workflows, improve team accessibility, and standardize communication.
- Led large-scale creative and production projects, including a full brand photo shoot, managing budget, schedules, talent, and project deliverables.
- Supported cross-team initiatives including product launches, internal portal development, and corporate presentations for distributors, investors, and partners.
Licensing Manager
JORDACHE ENTERPRISES
01.2015 - 06.2015
- Managed multi-stakeholder project workflows across global licensing partners, creative teams, and internal leadership.
- Oversaw content production projects including photo shoots, ecommerce deliverables, and asset development, ensuring alignment with requirements and timelines.
- Coordinated international trademark management processes across six retail brands, tracking renewals, approvals, and global compliance.
- Supported contract negotiation and execution processes with external partners, ensuring documentation accuracy and cross-department alignment.
Marketing Assistant
U.S. POLO ASSN.
06.2013 - 01.2015
- Supported global project execution across 135 countries, coordinating timelines, deliverables, and communication with 15 international licensees.
- Assisted in building and launching global digital platforms, including the brand website and internal style/asset portal.
- Managed end-to-end production for global campaigns and events, overseeing schedules, vendors, creative assets, logistics, and stakeholder alignment.
- Ensured compliance with brand standards across all global teams, reviewing collateral and managing approval workflows.
Education
Bachelor of Arts - College of Communications
Pennsylvania State University
University Park, PA05.2013
Skills
- Project & program Management
- Cross-Functional Team Management
- Process Mapping & Workflow Optimization
- Systems Implementation & Automation
Timeline
Associate Director
CRUNCH FITNESS
07.2017 - Current
Marketing & Events Manager
AGUA BRANDS
06.2015 - 07.2017
Licensing Manager
JORDACHE ENTERPRISES
01.2015 - 06.2015
Marketing Assistant
U.S. POLO ASSN.
06.2013 - 01.2015
Bachelor of Arts - College of Communications
Pennsylvania State University