Alexa Day
Philadelphia,PA
Summary
Energetic and collaborative marketing professional with 3+ years of experience in data driven marketing and analytics. Known for a bubbly, high-energy presence and a passion for leveraging data analytics. Detail-oriented, analytically minded, and thrives in team-oriented environments that encourage creativity and innovation.
Overview
3
3
years of professional experience
Work History
Field Sales and Marketing Representative
TTI
Philadelphia, PA
06.2024 - Current
- Managed a $2.3M market and drove 5% growth of brands such as Milwaukee Tool, Ryobi, and more by capitalizing on merchandising opportunities, sales, and our partnership with The Home Depot.
- Developed Excel tracking tools to analyze metrics on sales performance, product placement, and marketing initiatives in-store using Power BI, adjusting sales tactics and strategies based on data to ensure continuous improvement.
- Initiated and led a career development program by organizing 20+ guest speaker sessions, giving my team valuable insights into various roles and career paths.
Marketing Intern
SERVPRO
Lancaster, PA
05.2023 - 05.2024
- Managed content across 10+ social platforms via Meta and Hootsuite, increasing engagement by 26%.
- Oversaw the Google Business accounts and collaborated with consultants to advance the SEO/SEM strategy using Google Analytics and utilized Salesforce to map sales routes and streamline lead management for the sales team.
- Planned a 300-attendee community event on a $700 budget and represented SERVPRO at external brand events.
PASS Leader
James Madison University
Harrisonburg, VA
09.2022 - 05.2024
- As a PASS Leader, I was handpicked by my course professor based on academic excellence to hold study sessions twice a week and explain complex analytical concepts, creating a more accessible environment for over 500 students over the course of 2 year.
- Covered the following concepts: Linear Programming, Decision Analysis, Sensitivity Analysis, Regression, Forecasting, Queueing Theory, Simulation.
Education
B.B.A. - Marketing, Digital Marketing, Business Analytics
James Madison University
Harrisonburg, VA05.2024
Skills
- Data Analytics & Reporting (Excel, Power BI)
- Campaign & Market Growth Strategy
- Collaboration & Team Development
- Project Leadership
- Digital Marketing & Campaign Management
- Email Marketing and Automation (Salesforce, ESPs)
Timeline
Field Sales and Marketing Representative
TTI
06.2024 - Current
Marketing Intern
SERVPRO
05.2023 - 05.2024
PASS Leader
James Madison University
09.2022 - 05.2024
B.B.A. - Marketing, Digital Marketing, Business Analytics
James Madison University