ALEXA DONALDSON

• Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
• Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Oversaw business-wide changes to modernize procedures and organization.
• Cultivated company-wide culture of innovation and collaboration.
• Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
• Created promotional materials and provided insightful information to social media, websites and print media to educate public.

• Strategized and implemented methods for increasing sales within territory based on specific needs of area educators.
• Proactively managed client correspondence and recorded tracking and communications.
• Grew designated market segment through strategic pursuit of quality leads such as school administrators.
• Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
• Managed sales plan activities and product launches resulting in expanded revenues and branding.
• Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients.

• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
• Created employee schedules to align coverage with forecasted demands.
• Mentored team members to enhance professional development and accountability in workplace.
• Offered hands-on assistance to customers and staff, assessing needs, and maintaining current knowledge of consumer preferences.
• Developed strategy to increase sales and drive profits.

• Managing, coordinating and setting up international custom market research studies
• Analysis and research deliverables to clients in the Healthcare industry
• Daily Reporting
• Basic office responsibilities

• Attended regular practices and private lessons to hone skills.
• Handled requests for specific musical selections.
• Led live music performances and rehearsals, directing musicians to achieve top-notch performances.
• Positioned members within groups to obtain balance among vocal sections.
• Directed groups at rehearsals and live or recorded performances to achieve desired effects such as tonal and harmonic balance dynamics, rhythm, and tempo.
• Planned and scheduled rehearsals and performances and arranged details such as locations, accompanists and instrumentalists.
• Scheduled and coordinated auditions to select performers for musical presentations.

Dean's List

• Walford Music Scholarship
• National Society of Collegiate Scholars