Alexa Fee
Los Angeles,CA
Summary
Ambitious and driven Marketing Coordinator with a proven track record of working on marketing projects from concept to completion while prioritizing and creatively problem-solving to get results. Increases brand perception through building and maintaining best-in-class influencer strategies and programming.
Overview
4
4
years of professional experience
Work History
Influencer Marketing & Clinical Operations Coordinator
Parsley Health
Los Angeles, California
11.2020 - Current
- Maintains relationships with 50+ influencers to assist in social media strategy
- Leads membership for Parsley’s Influencer Program which ensures flawless experiences for influencers
- Experience with Influencer contract negotiations and SOWs
- Monitors Influencer KPIs to ensure success of content across multiple social media platforms
- Co-Manages Parsley’s PR Event Task force; planning PR events with emphasis on cultivating an authentic brand identity
Influencer Marketing & PR Coordinator
OPI, COTY INC
Los Angeles, California
11.2019 - 07.2020
- Managed PR & Influencer events from conception to completion including gathering and organizing materials to support operations
- Oversaw all production timelines to ensure accurate timelines to create cohesive and flawless events
- Established influencer relationships to keep OPI connected to consumers through organic exposure and curated influencer partnerships
- Designed social media campaigns and completed quarterly competitive analysis of social platforms
Account Coordinator
Grow
San Francisco, California
07.2018 - 05.2019
- Created experiential campaigns for clients such as: Netflix, Old Navy, Google, Uber, KinderCare
- Strategized and executed events including; copy writing, creative/strategic brainstorming, social content creation, and overseeing creative direction onsite
- Collaborated with video production teams to capture and create social content and sizzle reels
- Executed onsite creative direction such as; look-books for clients, shot list creation, Brand Ambassador management, and trouble-shooting problems
Marketing Coordinator
MRC Smart Technology Solutions, A Xerox Company
San Diego, California
07.2017 - 05.2018
- Developed all social and public relations content for sponsorship teams, which were then displayed at every game
- Created PR fan experiences for the Warriors & Chargers that gained national recognition
- Boosted brand awareness with target customer demographics with print and social campaigns
Education
Bachelor of Business Administration - Marketing
University of San Diego
San Diego, CA05.2017
Skills
- Exceptional organizational and Strategic Planning and Alignment skills
- Quality copy writing skills for RFPs, client decks and creative proposals
- Extensive experience managing cross functional projects effectively
- Marketing material development
- Experiential marketing and Multi-channel marketing
- Experience with Tribe
Awards & Recognition
- 2019 Ex-Awards Silver Winner, Best P.R. Stunt; Old Navy - Holiday Your Heart Out
- 2019 Digiday, Best Experiential Marketing Campaign Finalist; Old Navy - Holiday Your Heart Out
- 2017-18 NFL Best Fan Experience presented to MRC & the Los Angeles Chargers
Timeline
Influencer Marketing & Clinical Operations Coordinator
Parsley Health
11.2020 - Current
Influencer Marketing & PR Coordinator
OPI, COTY INC
11.2019 - 07.2020
Account Coordinator
Grow
07.2018 - 05.2019
Marketing Coordinator
MRC Smart Technology Solutions, A Xerox Company
07.2017 - 05.2018
Bachelor of Business Administration - Marketing
University of San Diego
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