ALEXA JANEIRO
Miami,FL
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
4
4
years of professional experience
Work History
Digital Creative
Alma Ad Agency
2023.10 - Current
- Led cross-platform social media strategy and execution for QuickBooks US, Canada, and Accountant accounts, developing Always-On campaigns that drove brand engagement on Instagram, TikTok, and YouTube.
- Conceptualized, produced, and edited high-impact visual content, including videography, photography, and motion graphics, resulting in increased brand visibility and customer interaction.
- Played an integral role in large-scale digital campaigns, contributing to the conceptualization and delivery of engaging content that maximized brand impact and audience engagement across social platforms.
- Collaborated with cross-functional teams to align social media efforts with broader marketing objectives, ensuring cohesive messaging and consistent brand storytelling.
- Monitored social media trends and audience behavior to ensure content relevance and capitalize on emerging opportunities to maintain brand presence.
Assistant Creative Director
Omega Real Estate Management
2021.08 - 2023.04
- Spearheaded successful redesigns using mood boards, 3D design, budgeting, sourcing, and client communication, ensuring stakeholder satisfaction and seamless project execution
- Utilized design software for engaging content creation across 3+ websites, 2+ social media campaigns, and 30+ marketing collateral pieces, aligning with marketing goals and maintaining brand consistency
- Collaborated with engineers, architects, and stakeholders on 5+ projects, delivering practical and innovative designs
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
Photographer + Social Media Coordinator
Home Shot Media
2021.02 - 2022.01
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Executed exceptional photography services, showcasing Miami's premier real estate with captivating imagery.
Marketing Executive
EPGD Attorneys
2020.07 - 2021.03
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Executed highly effective email campaigns with outstanding 34% open rate, surpassing industry benchmarks.
- Produced captivating and engaging content for Instagram and company wide website, driving exceptional 40% increase in website traffic
- Demonstrated leadership in overseeing two highly successful product launches, contributing significantly to market share growth
- Planned and executed events and marketing programs to increase qualified leads.
Education
Bachelor of Arts - Advertising
Florida State University
Tallahassee, FL05.2020
Skills
- 3D Visualization
- Adobe Creative Suite
- Microsoft Office
- Basic HTML/CSS Coding
- Photography
- Project Management
- Creative Problem solver
- Client Communication
- Organization
- Adaptability
Languages
Spanish
Native or Bilingual
Timeline
Digital Creative
Alma Ad Agency
2023.10 - Current
Assistant Creative Director
Omega Real Estate Management
2021.08 - 2023.04
Photographer + Social Media Coordinator
Home Shot Media
2021.02 - 2022.01
Marketing Executive
EPGD Attorneys
2020.07 - 2021.03
Bachelor of Arts - Advertising
Florida State University
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