Alexa Leopold
New York,NY
Summary
Experienced Marketer with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches! Currently looking to apply my marketing background to an in-house position within the fashion and jewelry industries. I am a fast-learner, reliable and eager to learn new skills while applying my current knowledge.
Overview
6
6
years of professional experience
Work History
Brand Marketing Consultant
Khepri Jewels
New York, NY
07.2024 - Current
- Curate and execute intimate trunk shows for new and existing clients, overseeing run-of-show, merchandise display, influencer outreach, marketing promotional efforts, and pre- and post-event recaps.
- Maintain and establish relationships with external partners and clients.
Marketing Coordinator
Related Companies
New York, NY
04.2022 - 07.2024
- Identified key areas and recommended 360 marketing strategies to increase foot traffic and sales across all tenants within The Shops.
- Collaborated with cross-functional teams and developed, produced, and executed all events and marketing initiatives with tenants and external brands.
- Managed social channels and reported weekly, monthly, and quarterly metrics.
Marketing Coordinator
Greenberg Traurig
New York, NY
03.2021 - 03.2022
- Assisted in creating marketing materials for respective practice areas related to pitches and proposals.
- Organized events such as conferences, trade shows, seminars, and webinars.
Digital Account Manager - Contract
Iced Media
New York, NY
07.2020 - 12.2020
- Conducted risk assessment and quality assurance for creative and copy content prior to going in market across agency brands: Moroccanoil, FLOWER Beauty, Klorane, etc.
- Developed and implemented digital marketing strategies to increase customer engagement.
Community Manager
Mekanism/Epic Signal
New York, NY
04.2019 - 08.2019
- Managed and monitored campaign performance on social media accounts for Talenti, Franzia, and Coca-Cola's Peace Tea; assisted in developing content aligned with the brands' marketing objectives.
- Submitted weekly reports highlighting overall account performance against key metrics.
Assistant Brand Strategist
Horizon Media
New York, NY
04.2018 - 04.2019
- Conducted psychographic and demographic research utilizing Nielsen's ratings tools to optimize viewer targeting tactics via TV, digital, social, and out-of home mediums.
Skills
- Salesforce
- Wordpress
- Google Analytics
- Asana
- Excel
- Project Coordination
- Campaign execution
- Hootsuite
- Photoshop/Illustrator
Education
B.S. in Mass Communication & Advertising
Boston University, College of Communication
Timeline
Brand Marketing Consultant
Khepri Jewels
07.2024 - Current
Marketing Coordinator
Related Companies
04.2022 - 07.2024
Marketing Coordinator
Greenberg Traurig
03.2021 - 03.2022
Digital Account Manager - Contract
Iced Media
07.2020 - 12.2020
Community Manager
Mekanism/Epic Signal
04.2019 - 08.2019
Assistant Brand Strategist
Horizon Media
04.2018 - 04.2019