Summary
Overview
Work History
Education
Skills
Timeline
Generic

ALEXA MURPHY

Pearl River,NY

Summary

Digital media professional with hands-on experience in strategy, social media management, and digital advertising. Skilled in driving engagement through creative campaigns and data-driven decision-making. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Reliable and results-focused, ready to elevate digital presence.

Overview

6
6
years of professional experience

Work History

Digital Media Manager

Blue Plate Media Services
10.2022 - Current
  • Assisted in planning digital media campaigns for prominent clients including Hasbro, Jakks Pacific, Kidz Bop, IMC Toys, and MerchSource (Sharper Image & FAO Schwarz)
  • Executed and tracked client digital campaigns; through data collection and analysis across a myriad of paid social platforms and partner campaigns - ensuring delivery and KPI benchmarks were met.
  • Developed strategic, actionable optimizations to drive campaign direction and increase sales on an individual campaign - client basis.
  • Built and sustained strong B2B relationships with over 20 partners including In App, Streaming, International Paid Social, OTT Media, In-Game & Connected TV
  • Organized and reported on vendor insights and ensure alignment through consistent communication across over 20 vendors weekly.
  • Generated professional digital campaign client reports and maintained Salesforce dashboards, while proactively monitoring performance across all brands and channels to ensure budgets are correctly pacing, accurately reporting, and providing clients with a full spectrum of insights into campaign performance
  • Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
  • Trained junior staff members on best practices for digital media management, fostering a culture of continuous learning and improvement.
  • Enhanced brand visibility by implementing strategic digital campaigns across multiple platforms.
  • Negotiated partnerships with key influencers to expand brand presence and boost referral traffic.
  • Implemented data-driven strategies to refine targeting and improve overall campaign performance.
  • Managed paid social media channels to drive engagement, expand audience reach, and foster brand loyalty.
  • Kept abreast of emerging trends in digital media technology, applying innovative tactics to maintain a competitive edge in the marketplace.
  • Launched successful paid search campaigns using targeted keyword research and bidding strategies.

Associate Media Analyst

Converge
01.2020 - 09.2022
  • Supervised media processes for a roster of clients including DirectTV, AT&T, The Hartford Insurance and AAA.
  • Created and implemented detailed media plans for print and digital campaigns designed to meet clients’ specific business goals.
  • Tracked campaign progress and optimized performance based on daily analysis of results and media trends.
  • Gave presentations to clients regarding media recommendations, campaign performance and marketplace conditions.

Marketing and Business Development Associate

ViewLift
03.2019 - 08.2019
  • Identified potential clients in the target market and completed appropriate research on the prospective clients’ business and technology needs
  • Communicated with customers to develop sales opportunities and/or solve problems
  • Helped clients to expand OTT digital sales & strategy
  • Created and optimized Social Media Marketing campaigns in key territories

Education

Master of Science - Media Management and Marketing

Fordham University, Gabelli School of Business
New York, NY
12.2019

Bachelor of Arts - Political Science, Minor in American Studies

Fordham University
New York, NY
05.2018

Skills

  • Influencer marketing
  • Paid advertising
  • E-commerce management
  • Mobile marketing
  • Digital strategy
  • Problem-solving
  • Attention to detail

Timeline

Digital Media Manager

Blue Plate Media Services
10.2022 - Current

Associate Media Analyst

Converge
01.2020 - 09.2022

Marketing and Business Development Associate

ViewLift
03.2019 - 08.2019

Master of Science - Media Management and Marketing

Fordham University, Gabelli School of Business

Bachelor of Arts - Political Science, Minor in American Studies

Fordham University
ALEXA MURPHY