Alexa Williams
Santa Rosa,CA
Summary
Client services and integrated media leader with progressive experience driving organic revenue growth through omnichannel advertising strategy. Oversees approximately $10M in annual client revenue and up to $10M in annual media investments. Leads cross-functional teams and delivers 225% growth within an established client relationship through data-driven planning.
Overview
9
9
years of professional experience
Work History
Integrated Client Solutions Director
Basis Technologies
04.2026 - Current
- Supported strategic leadership across five books of business representing approximately $10 million in annual client revenue, managing national client relationships, integrated media strategy, and long-term account growth.
- Assumed primary strategic responsibility for $6.5 million national client account after promotion, building on longstanding client partnership developed since 2023 and history of organic revenue expansion.
- Aligned cross-functional priorities, coordinated internal stakeholders, drove accountability, and tracked execution against client business objectives.
- Led annual and quarterly omnichannel media planning using market research, competitive intelligence, consumer insights, and client first-party data to guide budget allocation across channels, markets, and campaigns.
- Advised national clients on opportunities to expand advertising investment, strengthen partnerships, and support sustainable revenue growth.
- Managed and developed two direct reports through coaching, performance guidance, and professional development support.
Senior Integrated Media Planner
Basis Technologies
04.2024 - 04.2026
- Served as a primary day-to-day strategic contact for national clients, partnering with Director- and VP-level leadership to develop integrated media strategies, manage relationships, and identify account growth opportunities.
- Contributed to 225% organic revenue growth within a longstanding client relationship, expanding annual investment from $2 million in 2023 to $6.5 million in 2026 through strategic recommendations, expanded media investment, and collaborative account development.
- Directed annual and quarterly media planning initiatives, advising clients on audience targeting, channel selection, budget allocation, and performance measurement across integrated advertising channels.
- Developed and presented data-driven media recommendations, translating market research, consumer insights, and campaign performance into actionable client strategies.
- Provided strategic guidance and quality assurance to junior media planners while coordinating with internal teams to ensure effective campaign execution and client satisfaction.
Integrated Media Planner
Basis Technologies
07.2022 - 04.2024
- Developed integrated media plans across programmatic display, connected TV, online video, paid social, paid search, digital audio, and direct publisher partnerships.
- Managed annual media budgets of up to $10 million, overseeing media investment allocation, planning, vendor coordination, and campaign delivery.
- Leveraged syndicated research, competitive intelligence, audience insights, and market trends to inform channel selection, targeting strategies, and media recommendations.
- Collaborated with analytics, ad operations, and media buying teams to monitor campaign performance, optimize investments, and deliver against established KPIs.
Digital Strategist
Sonoma Media Investments
03.2021 - 07.2022
- Developed customized digital advertising recommendations for small and local businesses, aligning available publisher inventory and advertising solutions with client marketing objectives, target audiences, and budgets.
- Partnered with assigned advertising sales representatives to support new business opportunities, develop strategic media proposals, and deliver tailored digital solutions that supported revenue generation.
- Analyzed digital campaign performance and developed client-facing reports, presenting strategic recommendations, performance insights, and optimization opportunities to business stakeholders.
- Supported the execution and results tabulation of the publisher’s annual Best Of promotional program, ensuring accurate vote and results tracking and coordination of local business recognition initiatives.
Media Coordinator
Kiosk Creative
10.2019 - 03.2021
- Share important details with clients regarding marketing efforts by pulling weekly client data reports through collection and analysis of critical digital information. Remove operational discrepancies by reconciling bills and invoices. Execute Campaign Manager 360, Centro, and various vendor systems/dashboards to control media buys. Provide expert-level assistance on preparation of monthly "actuals" reports in coordination with media and finance colleagues.
- Ensured seamless workflow of client campaigns by building and implementing tracking tags for the rest of the media team.
- Utilized resources efficiently through excellent administration of clients' campaigns budget.
- Secured mutually beneficial deals by negotiating and coordinating with vendors, while managing payment status.
- Placed clients in front of desired audiences and obtained favorable outcomes through orchestration of market research to identify new media opportunities in collaboration with vendors.
Account Executive
Sonoma Media Investments
04.2018 - 10.2019
- Attracted maximum customers through execution of strategic marketing campaigns for small businesses in the North county area of Sonoma, Lake, and Mendocino counties. Developed deep insights into client requirements by outreaching to small businesses. Employed proven expertise to create effective campaign proposals and addendums to achieve desired objectives.
- Enhanced brand awareness by representing Sonoma Media Investments at various sponsorship events.
- Boosted client satisfaction by mapping out marketing plans and initiatives efficiently.
Education
Bachelor of Arts - Psychology
Sonoma State University
Rohnert Park, CA01.2015
Associate's Degree - Psychology for Transfer
Santa Rosa Junior College
Santa Rosa, CA01.2013
Skills
- Strategic account management
- Organic revenue growth
- Client retention and expansion
- Integrated media strategy
- Media planning and budgeting
- Cross-functional leadership
- People development
- Audience research and segmentation
- First-party data strategy
- Campaign performance analysis
- Vendor negotiations
Previous Experience
Additional Experience: as Wine Ambassador at MacRostie Winery, as Hostess at Willi's Seafood and Raw Bar, as Estate Hospitality & Social Media at Notre Vue Estate, as Hospitality Specialist & Social Media at Thomas George Estates, as Barista at Starbucks, as Reservationist at Cyrus Restaurant
Timeline
Integrated Client Solutions Director
Basis Technologies
04.2026 - Current
Senior Integrated Media Planner
Basis Technologies
04.2024 - 04.2026
Integrated Media Planner
Basis Technologies
07.2022 - 04.2024
Digital Strategist
Sonoma Media Investments
03.2021 - 07.2022
Media Coordinator
Kiosk Creative
10.2019 - 03.2021
Account Executive
Sonoma Media Investments
04.2018 - 10.2019
Associate's Degree - Psychology for Transfer
Santa Rosa Junior College
Bachelor of Arts - Psychology
Sonoma State University