Summary
Overview
Work History
Education
Skills
Certification
Academic Projects Volunteering
Timeline
Generic

Alexa Reed

Houston,TX

Summary

Sales leader with 15 years of experience in driving revenue growth and leading high-performing teams across diverse markets. Expertise in managing complex operations, forecasting demand, and collaborating cross-functionally to achieve business goals. Transitioning into supply chain and operations with strong skills in data analysis, inventory management, and logistics coordination. Committed to continuous improvement and operational excellence, ready to deliver value in supply chain management.

Overview

15
15
years of professional experience
1
1
Certification

Work History

District Sales Leader

Frito Lay
Houston, TX
10.2023 - Current
  • Conducted market analysis to uncover strategic growth opportunities, and successfully led cross-functional teams to exceed revenue targets.
  • Coordinated with supply chain teams to optimize product distribution and availability.
  • Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
  • Coached, mentored and trained team members on sales techniques, operations management practices, customer service skills.

Sales District Leader

Pepsi Beverages
Austin, TX
05.2022 - 10.2023
  • Collaborate with cross-functional team members to ensure orders are submitted, delivered, and merchandised according to plan.
  • Led a diverse team of 8 to 10 sales representatives to achieve operational goals, the yearly sales plan, and maintain high service standards.
  • Facilitated performance evaluations to identify areas for improvement among team members.
  • Monitored market trends to adjust strategies for maximizing product visibility and availability.

Customer Development Manager

Frito Lay
Houston, TX
10.2021 - 10.2022
  • Drove performance of assigned businesses through trade and channel-based strategies, achieving yearly sales plan.
  • Built relationships with key stakeholders within and outside the organization in order to better understand their needs.
  • Analyzed sales data from various sources in order to identify opportunities for growth.
  • Participated in annual planning processes by leveraging data analytics from previous year to improve future strategies.

Customer Service Manager

Frito Lay
Houston, TX
03.2019 - 10.2021
  • Implemented, trained, and mentored team members on service best practices.
  • Facilitated regular meetings to discuss service performance and evaluated employee job performance to improve productivity.
  • Demonstrated excellent communication skills in resolving product and consumer complaints.
  • Established positive rapport with customers, managers and customer service team members to maintain positive and successful work environment.

Customer Service Lead

Frito Lay
Houston, TX
03.2016 - 03.2019
  • Managed daily operations to ensure efficient service delivery and problem resolution.
  • Resolved escalated issues from team members or customers in an efficient manner.
  • Coached, monitored, and motivated new team members to boost performance and enhance job knowledge.
  • Reviewed customer feedback to identify areas for improvement in products and services.

Route Sales Representative

Frito Lay
Houston, TX
10.2010 - 03.2016
  • Delivered top customer satisfaction, reviewing feedback closely, and addressing the needs and requests of account holders.
  • Properly processed all sales transactions, achieving high levels of account growth and retention via quality deliverables.
  • Boosted revenues by upselling and cross-selling products to new and established customers.
  • Followed DOT rules and federal regulations in a 26-foot box truck while delivering Frito-Lay products to stores.

Education

Master of Operations and Supply Chain -

Southern New Hampshire University
Hooksett, NH
01.2025

Bachelor of Science - Applied Management

Grand Canyon University
Phoenix, AZ
03.2019

Skills

  • Microsoft Office Suite
  • Technology Analyst
  • Relationship building and management
  • Customer service management
  • Operations
  • Business development and planning
  • Effective communication skills
  • Performance & Account Management
  • Detail Oriented
  • Team building
  • Analytical skills
  • Cross-functional collaboration
  • Performance improvements
  • Time management

Certification

Dept. of Transportation, 11/26

Academic Projects Volunteering

  • The PepsiCo Way – 'Acting as An Owner', 2019
  • Food for Good, Austin, TX, 2022-2023
  • Houston Food Bank, 2024
  • Gatorade Transformation Project, Co-Lead, Austin, TX, 2023
  • Nation Society of Leadership and Success, Inducted, 08/23
  • Houston North Fleet & EV Conversion Project, 2024-2025

Timeline

District Sales Leader

Frito Lay
10.2023 - Current

Sales District Leader

Pepsi Beverages
05.2022 - 10.2023

Customer Development Manager

Frito Lay
10.2021 - 10.2022

Customer Service Manager

Frito Lay
03.2019 - 10.2021

Customer Service Lead

Frito Lay
03.2016 - 03.2019

Route Sales Representative

Frito Lay
10.2010 - 03.2016

Master of Operations and Supply Chain -

Southern New Hampshire University

Bachelor of Science - Applied Management

Grand Canyon University

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