Alexa Reisner
Boynton Beach
Summary
Strategic-minded partnership manager with 10 years of experience driving impactful collaborations between organizations. Proven ability to identify, negotiate, and cultivate mutually beneficial partnerships that align with business objectives. Skilled in building and maintaining strong relationships with key stakeholders, including executives, clients, and partners. Proficient in developing and implementing partnership strategies to enhance brand visibility, expand market reach, and drive revenue growth. Adept at project management, contract negotiation, and cross-functional collaboration. Seeking to leverage expertise in partnership management to drive innovation and foster growth at Babylist.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Account Manager
MDG Advertising
11.2021 - Current
- Lead a portfolio of key client accounts including company's largest with an account portfolio in excess of $84M in annual revenue, serving as the primary point of contact for strategic planning, campaign execution, and performance analysis.
- Develop and implement customized digital marketing strategies tailored to each client's objectives, leveraging a mix of SEO, SEM, social media, email marketing, public relations and content marketing tactics.
- Collaborate with cross-functional teams including creative, technical, and analytics departments to ensure seamless execution of campaigns and deliverables.
- Proactively identify opportunities for account growth and upsell additional services to increase client retention and revenue.
- Manage project timelines, budgets, media plans and resources effectively to ensure deliverables are met on time and within budget.
- Provide regular performance reports and insights to clients, highlighting key metrics, trends, and actionable recommendations for optimization.
- Cultivate strong client relationships through regular communication, meetings, and strategic guidance, ensuring client satisfaction and loyalty.
- Boosted client satisfaction by effectively managing and resolving account issues.
SaaS Account Manager
Paloma
04.2021 - 10.2021
- Onboarded new clients and effectively managed timelines and tasks to ensure an efficient and successful launch within Facebook, Instagram and Shopify platforms
- Successfully orchestrated the worldwide launch of a new digital experience campaign with Universal and Facebook teams, in addition to their ad agencies to promote the Fast & Furious 9 movie on social media platforms
- Responsible for preparing detailed custom weekly performance reports from Facebook Ads Manager and leading weekly check-ins with clients to review digital ad performance week over week and opportunities for optimization
- Coordinated with internal team members and third-party ad agencies to execute on client tasks such as new experiences, ad creative and designated landing pages, as well as monitor live ads to bring strategic insights back to the clients to improve their performance
- Spearheaded a new digital experience campaign for Lucifer Season 6 with both Netflix & Facebook teams, communicating brand guidelines, launch and script updates with outsourced copywriter and internal team
- Created comprehensive 2-month performance presentation decks for clients, successfully communicating insights and overviews on what was auspicious and where there was opportunity for improvement.
- Manage a portfolio of SaaS accounts, serving as the primary point of contact for strategic planning, account management, and customer support.
- Develop and execute strategic account plans to drive customer adoption, retention, and expansion of SaaS products and services.
Senior Account Manager
Lombardo & Partners
01.2019 - 01.2020
- Served as the primary point of contact for a portfolio of e-commerce clients, responsible for understanding their goals, developing strategic plans, and delivering results-driven solutions.
- Developed and implemented integrated marketing campaigns that combine traditional and digital marketing tactics to achieve client objectives and drive results.
- Monitored campaign performance metrics and conduct regular analysis to optimize campaigns for maximum impact and ROI.
- Assisteded in new business development efforts by participating in client pitches, presentations, and proposal development.
Marketing Manager
Exclusive Charter Service
01.2015 - 01.2019
- Worked successfully alongside the CEO, CFO, CMO, President and sales department to develop successful digital strategies to attract customer engagement and meet company's quarterly fiscal goals.
- Managed an oversaw an SEO agency of five with the primary focus on creating 10+ landing pages per month and weekly blogs with the goal of generating leads for the private aviation sector.
- Increased credibility and client awareness by developing digital marketing campaigns which included email marketing, monthly newsletters, public relations and paid & organic social media campaigns
- Responsible for acquiring and managing exclusive partnerships such as the Waldorf Astoria and successfully launched multiple omni-channel campaigns and activations.
- Coordinate interdepartmental workflows to ensure adherence to processes and timelines, prioritizing the achievement of deadlines.
Education
Bachelor of Arts - Marketing
University of Florida
Gainesville, FL05.2014
Bachelor of Arts - Spanish Linguistics
Universitat de Barcelona
Barcelona, ESP12.2013
Skills
- Brand Management
- Strategic Partnership Development
- Relationship Building and Management
- Project Management
- Cross-Functional Collaboration
- Revenue Generation
- Process Optimization
- Creative Problem-Solving
- Project Management Software
- Effective Communication
Certification
- Certified Agency Account Manager
- Second Wind Certified Program- Human Resources Management
- FAA- Designated Employee Representative
Languages
Spanish
Limited Working
Timeline
Senior Account Manager
MDG Advertising
11.2021 - Current
SaaS Account Manager
Paloma
04.2021 - 10.2021
Senior Account Manager
Lombardo & Partners
01.2019 - 01.2020
Marketing Manager
Exclusive Charter Service
01.2015 - 01.2019
Bachelor of Arts - Marketing
University of Florida
Bachelor of Arts - Spanish Linguistics
Universitat de Barcelona