Alexa Roach
Evansville,Indiana
Summary
Marketing professional with a strong track record in executing integrated campaigns that drive measurable results. Demonstrates exceptional collaboration skills and adaptability in fast-paced environments. Proficient in digital marketing strategies, content development, and market analysis.
Overview
6
6
years of professional experience
Work History
Facilities Coordinator
Kentucky Wesleyan College
Owensboro, Kentucky
05.2025 - Current
- Expanded campus venue offerings and services, increasing third-party rentals significantly.
- Exceeded annual rental targets by developing new markets for events.
- Guided external clients in event planning, ensuring seamless communication and support.
- Negotiated rental agreements in collaboration with finance and legal teams.
- Coordinated logistics and compliance with college policies for efficient operations.
- Maintained accurate CRM records and generated revenue forecasts for leadership review.
Administrator
AMR
10.2024 - Current
- Achieved strategic cost savings through the implementation of financial controls.
- Enhanced service delivery by strengthening client relations and communication strategies.
- Boosted brand awareness by 30% through engaging social media content creation.
- Streamlined recruitment processes, improving inter-agency collaboration across departments.
- Ensured compliance and increased productivity through effective operational management.
- Orchestrated partnerships with government bodies, reducing operational delays significantly.
Marketing Specialist
Adaptive Vet 2 Pet
01.2024 - 12.2024
- Enhanced brand visibility by crafting targeted marketing plans for pet owners.
- Strengthened team capabilities by effectively recruiting and onboarding new talent.
- Increased brand awareness through strategic implementation of social media initiatives.
- Extended market presence across Virginia, Kentucky, and Indiana for greater reach.
- Leveraged data analytics to refine marketing strategies and optimize results.
- Improved customer satisfaction by managing feedback channels and refining product offerings.
Marketing Coordinator
Midwest Auto Sales
01.2020 - 12.2023
- Achieved strategic cost savings through the implementation of financial controls.
- Enhanced service delivery by strengthening client relations and communication strategies.
- Boosted brand awareness by 30% through engaging social media content creation.
- Streamlined recruitment processes, improving inter-agency collaboration across departments.
- Ensured compliance and increased productivity through effective operational management.
- Orchestrated partnerships with government bodies, reducing operational delays significantly.
Education
MBA - Marketing
University of Southern Indiana
Evansville, IN12.2025
Bachelor of Science - Business
University of Southern Indiana
Evansville, IN12.2023
Skills
- Financial planning
- Grant administration
- Community engagement
- Human resources management
- Digital marketing expertise
- Market expansion initiatives
- Project coordination
- Recordkeeping and file management
- Recruiting and sourcing
- Employee supervision
- Multi-channel marketing experience
Timeline
Facilities Coordinator
Kentucky Wesleyan College
05.2025 - Current
Administrator
AMR
10.2024 - Current
Marketing Specialist
Adaptive Vet 2 Pet
01.2024 - 12.2024
Marketing Coordinator
Midwest Auto Sales
01.2020 - 12.2023
MBA - Marketing
University of Southern Indiana
Bachelor of Science - Business
University of Southern Indiana