Alexa Romano
West Islip,NY
Summary
Driving growth between digital marketing, social media, and SaaS sales. Expert in TikTok and Instagram trends, producing high-performing, social-first short-form video content that has generated 30M+ views and $300K+ in revenue. Proven ability to translate insights into conversion-driven campaigns while exceeding targets in complex, full-cycle environments. Combines deep expertise in fashion and apparel backend operations with content creation and digital advertising to deliver strategic storytelling that drives measurable business results.
Overview
13
13
years of professional experience
Work History
Senior Account Executive: Mid-Market
Oracle NetSuite
New York, NY
09.2021 - Current
- Own full-cycle ERP sales across East and Central U.S. territories, supporting clients across manufacturing, apparel, footwear, accessories, wholesale, distribution, and food & beverage industries that range from $5M- $50M in annual revenue
- Consistently exceeded a $750,000 annual quota, achieving 105%+ year-over-year in SaaS/ERP sales
- Signed on well known brands: Psycho Bunny, AYR, From The Ground Up Snacks
- Partner with CFOs and executive stakeholders to drive digital transformation initiatives, collaborating with all resources and partners
- Manage complex, multi-stakeholder sales cycles from prospecting through close
- Generate opportunities through strategic pipeline development and outbound lead generation
Mid-Market Account Executive: Apparel & Footwear
Oracle NetSuite
New York, New York
12.2019 - 10.2020
Content Creator & Influencer
AlexaFayy.com
New York, NY
01.2016 - Current
- Built and scaled a personal brand across TikTok & Instagram, growing to 60K+ engaged followers
- Generated 30M+ total views and $300K+ in revenue through high-performing, conversion-driven content
- Partnered with over 300 leading brands including Skims, Revolve, Coterie, Baby Brezza, Owlet, Nordstrom Rack, Prada Beauty, e.l.f., and more
- Conceptualize, produce, and execute social-first, short-form video content aligned with trends, brand strategy, and audience behavior
- Leverage performance data, platform insights, and trend analysis to optimize content and drive measurable engagement and conversions
Strategic Account Director
Exenta
New York, NY
10.2020 - 09.2021
- Drove new business for ERP solutions within the apparel and fashion industry, managing full-cycle sales
- Achieved $463K in ERP sales in first quarter post-training and performed at 120%+ quota attainment
- Led tailored product demonstrations and solution discussions aligned with client operational needs
- Managed post-sale relationships to support onboarding and long-term account growth
Account Executive - Growth
Indeed.com
New York, New York
04.2018 - 11.2019
- Managed and grew a portfolio of 200+ client accounts, advising on recruitment marketing strategy and campaign performance
- Generated $1.77M+ in annual revenue and achieved 116% of quota, ranking #2 in NYC Growth Organization
- Exceeded new product sales goals by 200%+ across multiple consecutive quarters
- Optimized client campaigns through targeting, messaging, and performance strategy to drive ROI
Account Executive
Yelp
New York, New York
10.2017 - 04.2018
- Sold digital advertising solutions to local businesses, helping drive visibility, customer acquisition, and revenue growth
- Prospected and closed new business across a multi-city territory, managing a full-cycle sales pipeline
- Achieved 300%+ quota attainment and ranked top in deals closed within organization
- Advised clients on advertising strategy, including targeting, messaging, and campaign performance
National Account Executive
Newsmax Media
Boca Raton, FL
07.2016 - 09.2017
- Built a book of business from $0 to $300K+ in monthly revenue through outbound prospecting
- Generated $1M+ in revenue in first year, ranking #1 among new sales reps
- Managed and scaled campaigns for 100+ advertisers across digital, print, and email channels
- Drove 70% of new business revenue for the department and mentored new hires
Sales Associate (Pacesetter)
Nordstrom Women's Shoes
Boca Raton, FL and Freehold, NJ
01.2013 - 01.2016
Education
BBA - Marketing
Florida Atlantic University
Boca Raton05-2016
Skills
- Content Creation (TikTok, Instagram, UGC)
- Social Media Strategy & Campaigns (Meta, TikTok)
- Brand Partnerships & Influencer Marketing
- Video Production & Editing (CapCut,, Retouch, Lightroom, DJI Osmo, Canon)
- Digital Marketing & Conversion Optimization
- SaaS & ERP Sales (Oracle NetSuite)
- Pipeline Generation & Sales Strategy
- Executive Selling (C-Suite, Founders)
Accomplishments
- Generated 30M+ views across TikTok & Instagram (18M+ in past year)
- Drove $300K+ in TikTok Shop sales through conversion-driven content
- Built 60K+ engaged audience across platforms
- Created multiple viral videos (1M+ views)
- Partnered with 300+ top brands including Skims, Revolve, Coterie, Baby Brezza, Nordstrom Rack, Prada Beauty, e.l.f., etc.
- Blend data-driven strategy + storytelling to drive measurable growth
Timeline
Senior Account Executive: Mid-Market
Oracle NetSuite
09.2021 - Current
Strategic Account Director
Exenta
10.2020 - 09.2021
Mid-Market Account Executive: Apparel & Footwear
Oracle NetSuite
12.2019 - 10.2020
Account Executive - Growth
Indeed.com
04.2018 - 11.2019
Account Executive
Yelp
10.2017 - 04.2018
National Account Executive
Newsmax Media
07.2016 - 09.2017
Content Creator & Influencer
AlexaFayy.com
01.2016 - Current
Sales Associate (Pacesetter)
Nordstrom Women's Shoes
01.2013 - 01.2016
BBA - Marketing
Florida Atlantic University