Overview
Work History
Education
Skills
Timeline
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ALEXA SCAVINA

New York,NY

Overview

8
8
years of professional experience

Work History

Senior Product Manager

Walmart
Hoboken, New Jersey
07.2023 - Current
  • Drove 3x increase in creator-driven traffic by leading the integration of Walmart Creator program features into the Walmart native app, improving content discoverability and boosting engagement across social commerce surfaces
  • Reduced customer support inquiries by 40% through the launch of an AI-powered chatbot, streamlining resolution for common creator issues
  • Improved campaign performance by 25% YoY by managing and optimizing Walmart's Braze instance, enabling personalized messaging flows and behavior-based targeting
  • Accelerated feature adoption by 60% through cross-functional alignment with engineering, UX, and marketing teams, ensuring seamless rollout of social commerce experiences across mobile platforms

Product Ops Manager

Hulu/Disney
New York, NY
07.2021 - 07.2023
  • Own the entire go-to-market strategy and execution for Disney+ ad products; shipped and scaled 3+ ad formats that generated ~$100m in revenue globally
  • Translate inputs and business needs into detailed product requirements and user stories for engineering teams
  • Analyze user research and usability testing to draw insights, inform the roadmap, prioritize features
  • Liaison for all 3rd party partnerships; including certifying, testing, and integrating vendor technologies
  • Launch A/B experiments to test/optimize growth and retention efforts; reducing churn and increasing subscriber growth by 10% MoM

Ad Solutions Specialist

Hulu
New York, NY
03.2020 - 07.2021
  • Provided Tier 1 technical support for ad ops teams to troubleshoot all delivery, reporting, platform bug, and ad experience issues; resolved ~50 escalations per month
  • Increased team velocity by 30% by crafting data-driven reporting dashboards to measure Ad Ops success metrics and address knowledge gaps
  • Collaborated with sales, product, and engineering teams to ensure smooth launches for custom, complex ad campaigns
  • Participated in 5+ UAT working groups to test new ad products and tool improvements, validate features, and provide feedback
  • Managed proxy and debugging tools to validate and troubleshoot ad functionality cross-platform, specifically for mobile/tablet/connected-TV environments

Technical Account Specialist

Quantcast
New York, NY
08.2018 - 02.2020
  • Managed 500+ programmatic ad tech campaigns; ensured all campaigns were set up correctly and in accordance with client goals
  • Monitored campaign performance, built performance analyses, tailored audience insights and optimization reports to support clients
  • Managed all third-party vendor relationships to onboard data workflows and build direct integrations
  • Trained internal stakeholders on Quantcast's proprietary ad platform

Account Services Representative

NBCUniversal
New York, NY
05.2017 - 07.2018
  • Oversaw $120 million in Upfront and Scatter deals in order management system
  • Served as the first line of contact with internal and external stakeholders to ensure proper maintenance of advertisers’ initiatives
  • Scheduled linear television commercials and coordinated client brand allocations, reconciled account discrepancies, sent flowcharts and issued change notices to clients

Education

Bachelor of Science -

University of Texas At Austin
Austin, TX
2016

Skills

  • JIRA & Agile software
  • MS Office
  • SQL & Tableau
  • Google Analytics

Timeline

Senior Product Manager

Walmart
07.2023 - Current

Product Ops Manager

Hulu/Disney
07.2021 - 07.2023

Ad Solutions Specialist

Hulu
03.2020 - 07.2021

Technical Account Specialist

Quantcast
08.2018 - 02.2020

Account Services Representative

NBCUniversal
05.2017 - 07.2018

Bachelor of Science -

University of Texas At Austin

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ALEXA SCAVINA