Alexa Serafin
Wayne,NJ
Summary
Journalism and Marketing student at Lehigh University with expertise in content creation and digital strategy. Proven track record in editorial leadership and social media management across diverse industries including interior design and entertainment. Demonstrated skills in audience engagement and campaign development, contributing to successful marketing initiatives.
Overview
2
2
years of professional experience
Work History
Social Media Manager
USA National Miss
Remote
08.2023 - 07.2025
- Managed online community interactions across various social media platforms.
- Analyzed audience engagement to refine content strategies effectively.
- Scheduled and monitored posts using social media management tools.
Associate Sports Editor
The Brown and White
Bethlehem, Pennsylvania
12.2024 - 05.2025
- Edited sports articles for clarity and accuracy before publication.
- Coordinated with writers to develop engaging content for various sports events.
- Managed editorial calendar to ensure timely coverage of key sporting events.
Social Media Marketing Intern
Phillip Jeffries
06.2024 - 08.2024
- Conducted research on industry trends to inform content strategy.
- Developed engaging social media content for various platforms.
- Analyzed performance metrics to improve future content strategies.
Education
Journalism and Marketing - Journalism and Marketing
Lehigh University
Bethlehem, Pennsylvania05.2027
High School -
Wayne Valley High School
Wayne, NJ05.2023
Awards
- Lehigh Dean's List
- Rodale Program in On-Line Communication Scholarship
- Vivekananda Vidyapith Service Award Scholarship
Activities
- Secretary & Director of Marketing, Alpha Kappa Psi Business Fraternity
- Director of Marketing and Communications, Lehigh Panhellenic Association
- Marketing Club
- Division I Club Cheerleader
- Volunteer, Start II Animal Shelter
- Founder, Be Someone's Sunshine
Timeline
Associate Sports Editor
The Brown and White
12.2024 - 05.2025
Social Media Marketing Intern
Phillip Jeffries
06.2024 - 08.2024
Social Media Manager
USA National Miss
08.2023 - 07.2025
Journalism and Marketing - Journalism and Marketing
Lehigh University
High School -
Wayne Valley High School
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