Alexa Shortell
Spokane,WA
Summary
Highly motivated professional with over 10 years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and business needs. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed goals.
Overview
11
11
years of professional experience
Work History
Owner
Four Letter Word LLC Micro event space
03.2022 - Current
- Oversaw budgeting and financial management, administration and accounting functions
- Managed daily operations of business, including hiring and training staff.
- Identified new opportunities for growth, expansion, and diversification.
- Created marketing campaigns to attract new customers through social media to increase growth.
- Negotiated contracts with vendors and suppliers.
- Maintained relationships with existing clients by providing superior customer service.
- Collaborated with other owners on joint ventures and shared resources.
Owner/Stylist
Kiss and Makeup LLC
12.2012 - Current
- Responsible for the growth, stability, direction and daily operations of the business.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Created marketing campaigns to attract new customers.
- Maintained relationships with existing clients by providing superior customer service.
- Researched potential partners in order to expand services offered.
- Monitored performance of personnel against goals.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Hosted special events to boost brand awareness and increase community engagement.
Makeup Artist
1099 Consultant
Spokane, WA
11.2012 - Current
- Subcontracted artist for film and commercial sets.
- Reviewed contracts, prepped talent for scenes, coordinated lunch and craft services.
Education
Cosmetology
Portland Beauty School
Portland06-2012
Skills
- Marketing tactics
- Regulatory Compliance
- Business Management
- Budget Administration
- Partnership Development
- Business Planning
- Hiring and staffing
- Contract negotiation expertise
- Program creation and implementation
References
References available upon request.
Timeline
Owner
Four Letter Word LLC Micro event space
03.2022 - Current
Owner/Stylist
Kiss and Makeup LLC
12.2012 - Current
Makeup Artist
1099 Consultant
11.2012 - Current
Cosmetology
Portland Beauty School
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