Alexa Stone
Marketing Specialist
Belton,TX
Summary
Performance-driven marketing professional skilled in the creation and implementation of marketing tactics to support the successful execution of product launches, digital promotions and brand development. Well-versed in utilizing market research and analytics to develop highly-effective and targeted campaigns.
Overview
4
4
years of post-secondary education
2
2
years of professional experience
Work History
Residential Marketing Specialist
Wilsonart Engineered Surfaces
Temple, TX
12.2019 - 01.2021
- Worked in alignment to with senior leadership during residential initiative development decision-making to optimize profitability, marketing strategy, product positioning and messaging to differentiate basket of goods offering in target segment ultimately expanding visibility to customer.
- Performed thorough market research and competitive analysis to understand and effectively communicate residential value proposition, determine optimal targets, competitor offerings and tactics for persuasion.
- Increased brand awareness by developing marketing collateral and presentations, physical and digital merchandising tools, product promotion campaigns and bi-weekly newsletters
- Led various social media and email campaigns, including creating and positioning content, developing copy guidelines for specific target audiences and boosting reach with strategic ad placements.
- Increased brand recognition in residential target audience through creative promotions and A B test market campaigns while concurrently scooping new channels to market, also identifying look alike audiences for future promotions.
Marketing Intern
Wilsonart Engineered Surfaces
Temple , TX
08.2019 - 12.2019
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Refreshed landing pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
- Collaborated cross-functionally with design, sales, IT and product management teams to successfully execute product campaigns and develop sales assets.
- Proofread all marketing collateral ahead of printing to eliminate errors.
Marketing Consultant
Society Of American Military Engineers
Norfolk, VA
01.2018 - 05.2018
- Assessed the current environment of the organization, and provided tangible suggestions for marketing/promotion enhancements.
- Collaborated with team members to develop a social media marketing plan to present to the Society of American Military Engineer Board of Directors.
Service Marketing Consultant
Young Audiences Of Virginia
Norfolk, VA
09.2017 - 12.2017
- Conducted marketing research and analysis, both individually and with fellow team members, to provide actionable recommendations that will enhance online presence and promotion opportunities.
- Presented mobile optimization modifications advocating a superior user friendly experience.
Education
B.S.B.A - Marketing
Old Dominion University
Norfolk, VA 08.2014 - 12.2018
Skills
Project Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
Lowes Product Line Review: Wetwall
Collaborated with a team of four to produce a compelling product line review presentation for Wetwall, resulting in merchant buy in and in-store distribution to 500 locations and international availability online.
Wilsonart Residential Growth Initiative
Spearheaded the penetration of the Residential surface application market by gaining leadership sign off and receiving four hundred thousand dollars allocated to marketing funds to construct a Residential Pilot Program. The Residential Growth Initiative was initially led by a team of two, Due to the impacts of COVID-19, the Residential Pilot Program vigorously shifted from dedicated resources to shared resources and moved to virtual experiences from relying heavily on in-person interactions. While many of the assets were retooled for the virtual environment, we were able to quickly execute a campaign dedicated to the residential audiences. Residential digital promotions included new residential merchandising tools for various test markets, residential professional specific marketing collateral, creation of 11 new residential sales representatives positions, persuasive go-to-market presentations for internal and external adoption.
Quote
Even if you are on the right track, you’ll get run over if you just sit there.
Will Rodgers
Timeline
Residential Marketing Specialist
Wilsonart Engineered Surfaces
12.2019 - 01.2021
Marketing Intern
Wilsonart Engineered Surfaces
08.2019 - 12.2019
Marketing Consultant
Society Of American Military Engineers
01.2018 - 05.2018
Service Marketing Consultant
Young Audiences Of Virginia
09.2017 - 12.2017
B.S.B.A - Marketing
Old Dominion University
08.2014 - 12.2018
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