Alexa M. De La Mora
Houston,TX
Summary
Versatile marketing professional with expertise in social media strategy, brand development, and project management. Initially hired as a marketing intern at Wellstar Properties, my success in digital engagement and campaign execution led to a full-time position. As the company expanded into tiny home development, I played a key role in designing five model homes—selecting floor plans, curating finishes with Platinum Cottages, and sourcing furnishings to create move-in-ready spaces. With a strong eye for design, strategic thinking, and a results-driven mindset, I excel in dynamic environments that blend creativity with operational execution.
Overview
6
6
years of professional experience
Work History
Pi Beta Phi Fraternity for Women
University Of Texas At Austin
08.2019 - 05.2023
- Supported Pi Beta Phi’s national philanthropy, Read > Lead > Achieve, by participating in literacy initiatives, fundraising events, and community service projects aimed at promoting literacy and education.
- Engaged in weekly chapter meetings, leadership development opportunities, and mentorship programs.
- Assisted in planning and executing chapter-wide events, including philanthropy fundraisers, sisterhood bonding activities, and recruitment preparation.
- Reviewed potential new member applications, participated in interview processes, and helped facilitate recruitment events to uphold the chapter’s values.
Recruitment Team Member
Pi Beta Phi Fraternity for Women
01.2021 - 01.2022
- Skilled at working independently and collaboratively in a team environment.
- Managed multiple moving parts of the recruitment process, ensuring smooth operations and an engaging experience for all participants.
- Designed, ordered, and oversaw the setup of in-house decor to create an inviting recruitment environment.
- Organized and facilitated Work Week activities, including daily lunches and bonding events, to prepare the chapter for recruitment.
- Led chapter-wide meetings alongside the recruitment team, ensuring all members were informed and aligned on recruitment strategies.
- Reviewed resumes and learned about potential new members to help streamline the selection process.
Social Media Marketing Intern
Wellstar Properties
06.2022 - 05.2023
- Designed and presented social media campaign ideas.
- Contributed to mock-ups, email campaigns, and social media content.
- Conducted daily updates to social media profiles to boost company online presence.
- Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.
- Created visually engaging social media content that effectively conveyed brand messaging and attracted new followers.
Marketing Coordinator
Wellstar Properties
08.2023 - 02.2025
- Planned and executed internal and external marketing events.
- Created engaging brochures, mailers, and flyers to use for promotional materials and distribution.
- Boosted sales by designing and executing creative email marketing campaigns.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Composed daily posts for social media and helped build corporate presence on LinkedIn, Facebook, and Instagram.
- Developed visually engaging marketing materials to support product launches and promotions.
- Tracked and reported on marketing campaign responses.
Design Assistant
The Village - Fredericksburg
02.2024 - 02.2025
- Spearheaded material selection processes, balancing aesthetics with durability and affordability considerations for 5 different model homes.
- Selected and sourced all furniture, art, lighting and accessories for 5 different model homes.
- Developed color palette selections, and textile presentations.
- Oversaw installation of finishes, furniture and other design elements to control final product of model homes.
- Visited job sites to take notes and record space measurements to create floor plans.
- Increased overall project success with meticulous attention to detail and adherence to budget constraints.
- Collaborated with architects and engineers on space planning, maximizing functionality in all designs.
- Created custom and high quality way-finding signage for various areas of the community.
Education
Bachelor of Arts - Cooperate Communications
University of Texas At Austin
Austin, TX05-2023
Skills
- Print design
- Social media design
- Color coordination
- Project management
- Originality
- Art direction
- Organizational skills
- Design thinking
- Friendly, positive attitude
- Strategic planning
- Canva
Timeline
Design Assistant
The Village - Fredericksburg
02.2024 - 02.2025
Marketing Coordinator
Wellstar Properties
08.2023 - 02.2025
Social Media Marketing Intern
Wellstar Properties
06.2022 - 05.2023
Recruitment Team Member
Pi Beta Phi Fraternity for Women
01.2021 - 01.2022
Pi Beta Phi Fraternity for Women
University Of Texas At Austin
08.2019 - 05.2023
Bachelor of Arts - Cooperate Communications
University of Texas At Austin
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