Summary
Overview
Work History
Education
Skills
Timeline
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Alexa M. De La Mora

Houston,TX

Summary

Versatile marketing professional with expertise in social media, brand development, and project management. Promoted from intern to full-time at Wellstar Properties after driving digital engagement. Played a key role in tiny home development, designing five model homes, selecting floor plans, and curating finishes with Platinum Cottages. Skilled in blending creativity with strategic execution.

Overview

4
4
years of professional experience

Work History

Design Assistant

The Village - Fredericksburg
02.2024 - 02.2025
  • Led material selection for five model homes, balancing aesthetics, durability, and budget constraints.
  • Sourced furniture, art, lighting, and accessories.
  • Oversaw installation and collaborated with Platinum Cottages on space planning.
  • Developed color palettes and textile presentations.
  • Designed custom wayfinding signage for the community.

Marketing Coordinator

Wellstar Properties
08.2023 - 02.2025
  • Planned and executed online and offline marketing events.
  • Managed and submitted all required materials for Texas Monthly advertisements.
  • Created brochures, mailers, and flyers.
  • Designed email campaigns.
  • Composed daily posts for social media on LinkedIn, Facebook, and Instagram.
  • Tracked and reported marketing campaign results.

Social Media Marketing Intern

Wellstar Properties
06.2022 - 05.2023
  • Created engaging social media content to enhance brand presence and attract followers.
  • Developed campaign ideas and contributed to email marketing.
  • Maintained active engagement across multiple platforms.

Recruitment Team Member

Pi Beta Phi Fraternity for Women
01.2021 - 01.2022
  • Organized and facilitated Work Week activities.
  • Led chapter-wide meetings alongside the recruitment team.
  • Reviewed resumes to support the selection process.
  • Supported Pi Beta Phi’s philanthropy through literacy initiatives and fundraising.

Education

Bachelor of Science - Cooperate Communications

University of Texas At Austin
05-2023

Skills

  • Social media design
  • Print design
  • Project management
  • Strategic planning
  • Organizational skills
  • Art direction
  • Meta Business Suite
  • Canva
  • Adobe Illustrator

Timeline

Design Assistant

The Village - Fredericksburg
02.2024 - 02.2025

Marketing Coordinator

Wellstar Properties
08.2023 - 02.2025

Social Media Marketing Intern

Wellstar Properties
06.2022 - 05.2023

Recruitment Team Member

Pi Beta Phi Fraternity for Women
01.2021 - 01.2022

Bachelor of Science - Cooperate Communications

University of Texas At Austin

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