Alexander Agudelo
Miami
Summary
Creative professional with a successful 21 year career in Retail Management. Result driven leader with a proven track record. Ability to lead, teach and develop top talent in the Field and HQ to deliver consistent high level results in business, merchandising and visual. Strong communicator with an emphasis in public speaking and presentations. Currently holding a Visual Merchandising Director position @ TARGET where I oversee South Florida’s 80 stores at an overall volume of 3B+.
Overview
21
21
years of professional experience
Work History
Director of Merchandising
Target
02.2019 - Current
- Oversee South Florida, which consists of 84 stores with an overall volume of 3B+. Part of CFT (Climate Field Team) that helps support HOT STORE strategy; edit assortment, allocation to stores & supplemental buying. Part of Hispanic Heritage Committee & Hispanic Business Council where I help support Hispanic growth and development internally and help support Hispanic Heritage Month. Support and onboard Visual Strategies and Visual Standards to help support Visual Merchandising as a capacity to generate business. Support New Store Openings, Remodels, Growth Initiatives and Talent Development. Currently working on growing and training visual pipeline for potential growth within G396.
- Provide HOT STORE communication and feedback from the field to HQ on a bi-weekly basis.
- Offer global / local solves where possible.
- Build constructive, effective relationships with GVP, SVPs, VPs, HQ Leaders and DSDs of the group to align on store consistency and brand success.
- Outsource Talent external or internal to build bench strength and build a talent pipeline in partnership with HRBPs and HR Director.
- Responsible for on-boarding and assimilating Specialty Sales ETL’s, Specialty Sales TL’s, & Visual Managers. Also help onboard VMDs.
- Facilitate seasonal presentation workshops, meetings and conference calls within the Group.
Senior Merchandising Consultant
AF International
04.2009 - Current
- In charge of the visual merchandising initiatives for AF International. Work in partnership with Owner & CEO on current and future projects that are established overseas - mainly in Central & South America. Our purpose at AF International is to build awareness around Visual Merchandising and the direct impact that it has on sales and the indirect impact it has on both the internal and external client. While working with AF International I have been able to work with major international accounts: Punto Blanco, GEF, Baby Fresh, Estra, Unicomer, GDU. With presentations in Chamber of Commerce in Bogota and the Colombian Government in Atlantico, Barranquilla supporting Artesanias del Atlantico.
- Held open conference workshops with the Chamber of Commerce in Bogota & Medellin where we invited small businesses to see and use the power of merchandising.
- Proven track record of constant sustained growth for all businesses.
- Built effective relationships with account holders to further build on internal and external revenue.
- Identify market opportunities within South American countries that could benefit future growth of the company and report back to the CEO.
District Visual Manager
Gap Inc.
11.2018 - 02.2019
- Oversee Miami North, Miami South & PR with an overall volume of 250M +. Part of the HOT STORE initiative for the brand in partnership with key business partners. OLD NAVY is in a strong growth initiative where I will be able to support Store Openings, Growth Initiatives and Talent Development.
- Manage Hot Store communication and feedback from the field to HQ on a weekly basis. Offer global / local solves where possible.
- Build constructive, effective relationships with Director of Visuals, RVM, DMs and Director of stores to align on consistency for the brand and territory.
- Outsource Talent either internal or external to build bench strength and build a talent pipeline in partnership with DM, HR, RVM, & Director of Visuals.
- Responsible for on-boarding and assimilating District Visual Managers and below.
- Facilitate seasonal presentation workshops, meetings and conference calls within respected markets. These workshops are for the DM population and above. Have also facilitated workshops for Store Teams where needed.
Visual Market Manager
Ann Inc.
07.2012 - 11.2018
- Started as a Visual Market Manager for the South Florida Market 6 years ago and due to a proven track record I'm the (VMM) with the most markets, covering a total of 7 markets to date. I'm currently in charge of the South East Market which include: Florida, Puerto Rico, South Carolina, Alabama, Louisiana, Tennessee, & Kentucky.
- Manage a weekly visual call with all Visual Market Managers and Director of Visuals to discuss business opportunities and plan out the weekly priorities.
- Responsible for on-boarding and assimilating Visual Market Managers.
- Manage Hot Store Strategy for the South East Market. In charge of communicating trends in fabric, silhouette, & color to our New York Home Office. Fly to New York around 4 times a year to help execute the Store Set Document that helps set the tone for 400+ stores.
- Facilitate seasonal presentation workshops, meetings and conference calls within respected markets.
- Build constructive, effective relationships with Director of Visuals, RVP, RVM, & DM to align visual merchandising and brand initiatives.
Visual Manager
West Elm
01.2011 - 07.2012
- Was the Visual Manager for the Gulfstream location in Aventura where I lead a team of 4 extremely talented individuals. Extremely successful year and seven months with the company as we were awarded multiple times the best store in the region, both financially and visually. Installations that were done at this location were shot with the intention to be duplicated within the brand and sought out for inspiration. Worked my way up to Acting Visual Area Manager, where I would visit the other 2 stores in the market on a bi-weekly basis.
Merchandise Presentation Manager
Banana Republic
06.2007 - 01.2011
- In charge of the highest volume Flagship store in South Florida in our Aventura Location. Our Aventura location started at 11M which we were able to grow to 14M before we left in a course of 3 years. I was then promoted to have my own store on Lincoln Road where I was the MPM of that location. In the 2 years that I was at the Lincoln Road location I was able to help that location grow from a 1.2M to close to a 4M location.
Area Visual Coordinator
Macy's
10.2006 - 06.2007
Assistant Visual Manager
Gap
07.2004 - 10.2006
Education
Bachelor's Degree - Fashion Merchandising
Miami International University
05.2025
High School Diploma - undefined
Barbara Goleman Senior High School
01.2003
Skills
- Visual Merchandising
- Budgeting
- Team Leadership
- Project Planning
- Accountability
- Improving Efficiency
- Attention to Detail
- Business Acumen
- Branding
- Associate Development
- Store Management
- Merchandise Planning
- Store Operations
- New Store Openings
- Mac & PC Operating Systems
- Microsoft Office
- Microsoft Word
- Powerpoint
- Excel
- IWorks
- Pages
- Keynote
- Numbers
- Social Media
Languages
ENGLISH (Native) Written & Spoken
SPANISH (Native) Written & Spoken
Timeline
Director of Merchandising
Target
02.2019 - Current
District Visual Manager
Gap Inc.
11.2018 - 02.2019
Visual Market Manager
Ann Inc.
07.2012 - 11.2018
Visual Manager
West Elm
01.2011 - 07.2012
Senior Merchandising Consultant
AF International
04.2009 - Current
Merchandise Presentation Manager
Banana Republic
06.2007 - 01.2011
Area Visual Coordinator
Macy's
10.2006 - 06.2007
Assistant Visual Manager
Gap
07.2004 - 10.2006
High School Diploma - undefined
Barbara Goleman Senior High School
Bachelor's Degree - Fashion Merchandising
Miami International University
Similar Profiles
Hannah QuinnHannah Quinn
General Merchandise Expert at TargetGeneral Merchandise Expert at Target
ASHLEY SANCHEZASHLEY SANCHEZ
Sales Associate at TargetSales Associate at Target
Esdras TalabertEsdras Talabert
General Merchandise Expert / Closing Expert at TargetGeneral Merchandise Expert / Closing Expert at Target
Erika QuituguaErika Quitugua
Fulfillment Expert and Trainer at TargetFulfillment Expert and Trainer at Target
Juan David SotoJuan David Soto
Independent Delivery Driver at Uber Eats, InstaCart, DoorDashIndependent Delivery Driver at Uber Eats, InstaCart, DoorDash