Alexander Ansted
Charlotte,NC
Summary
Creative Social Media Manager experienced in managing highly visible social media accounts across college sports brands. Proactive and hardworking individual, talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills in social marketing engagement and graphic design.
Overview
6
6
years of professional experience
Work History
Social Media Manager of College Sports
XL Media PLC (Saturday Down South)
01.2022 - Current
- Content creator, content developer, and manager of high visibility Facebook, Instagram, Twitter, and TikTok accounts (ex. Saturday Down South, Saturday Tradition, etc.)
- Plan & publish social content (graphics, news topics, video, and short form video)
- Grown social media accounts by a total of 175,000 followers
- Create graphic design templates for social media using Canva and Adobe Creative Suite.
- Live cover college football and college basketball games on Twitter/IG
- Create viral content with drive high engagement on a daily basis.
- Create content out of current news stories across college sports
- Create and publish company advertisements
- Assist the editorial news team to develop stories into social media content
- Generate traffic for the website while publishing editorial content on social media platforms
- Collaborate with graphic designer to help produce additional designs
- Pull data reports and create content calender using Sprout Social
- Attend live sporting events as a credentialed employee and generate content from these events
- Work directly with sales team to find and create sponsorship opportunities
- Create organic campaigns that result in conversions with affiliate marketers
Podcast Host
Call In
09.2021 - 01.2022
- Sourced and contracted athletes and athlete’s agents to interview weekly on the Red Cup College Football show (Alabama, Michigan, Clemson, Notre Dame, Florida State, Ohio State, & others)
Social Media Manager
Red Cup College Football, @redcupcfb
01.2018 - 01.2021
- Built College Football page from the ground up resulting in 85,000+ followers in a few years
- Executed advertisement negotiation and posted promotional content
- Develop original content through social listening and independent sources
- Boosted brand into one of the premier college football sources on Instagram
Social Media Intern
Korak Design
07.2020 - 09.2020
- Developed campaign strategies and other growth tactics
- Created content ideas for Instagram and LinkedIn
Sports Marketing/Advertising Intern
Playbook Social
08.2019 - 12.2019
- Developed original social media post to drive brand awareness, driving online membership for potential members
Education
Masters - Healthcare Administration
University of North Carolina At Wilmington
Wilmington, NC08.2022
Bachelor of Science - Marketing, Economics
Averett University
Danville, VA05.2020
Skills
- Social Media Management
- Digital Media Advertising
- Audience Engagement
- Online Marketing and Advertising
- Increasing Engagement
- Graphic Design
Timeline
Social Media Manager of College Sports
XL Media PLC (Saturday Down South)
01.2022 - Current
Podcast Host
Call In
09.2021 - 01.2022
Social Media Intern
Korak Design
07.2020 - 09.2020
Sports Marketing/Advertising Intern
Playbook Social
08.2019 - 12.2019
Social Media Manager
Red Cup College Football, @redcupcfb
01.2018 - 01.2021
Masters - Healthcare Administration
University of North Carolina At Wilmington
Bachelor of Science - Marketing, Economics
Averett University