Alexander Arroyo
Summary
Visionary Art Director and Graphic Designer with extensive experience leading visual design projects from concept to completion. Collaborated with teams to develop compelling branding and advertising campaigns, effectively aligning artistic vision with project objectives. Delivered impactful visual narratives that enhanced brand visibility and engagement across diverse platforms.
Overview
13
13
years of professional experience
Work History
VP Creative Lead
JPMorgan Chase & Co.
Chicago
04.2022 - Current
- Own the Chase Freedom creative platform (look/feel, templates, and campaign territories) and ensure assets ladder up to a coherent story across Chase Freedom brands.
- Oversee agency partners with measurable expectations: set scopes, creative quality bars, and timelines; give creative direction tied to the brief; ensure on-strategy iterations-not 'more options.'
- Art Direct and design channel-native executions across paid social (static, carousel, short-form video), OLV/CTV (15s/30s), display, and onsite/app modules, adapting the core idea to each channel's constraints (safe areas, character limits, pacing, hook in first 2 seconds).
- Managed Chase Freedom and various line of business photoshoots, delivering end-to-end production across paid social, video, and display while overseeing on-set direction and post-production retouching.
- Identified AI opportunities to expand photo options by spotting gaps in planned shot lists and using AI-assisted concepting to propose additional photo directions and alternates, reducing reshoots and increasing usable coverage while adhering to rights and internal governance.
Art Director
Cramer-Krasselt
Chicago
08.2019 - 04.2022
- Art Directed the creative for integrated campaigns across digital, social, and print platforms, ensuring visual consistency and brand integrity for high-profile clients like Tropicana and Alzheimer's Association.
- Collaborated cross-functionally with copywriters, marketing strategists, and account managers to translate complex client briefs into compelling visual narratives aligning with business objectives and budget constraints.
- Presented creative concepts to clients, articulating design ideas and visual strategies to achieve alignment and facilitate project progression.
Art Director
Leo Burnett
Chicago
07.2014 - 08.2019
- Led art direction and conceptual development for Nintendo campaigns across TV, digital, social, OOH, and retail, translating brand and franchise guidelines into high-impact creative that aligned with strategy and brand identity.
- Art directed commercial shoots for Nintendo, building mood boards and collaborating with directors/DPs on lighting and composition, while overseeing on-set styling, props, set design, and cast to achieve intended visual tone.
- Guided post-production for campaign assets, managing high-end retouching, color grading, and sound design to ensure final output upheld brand integrity and adhered to technical specifications for all platforms.
Packaging Designer
Office Max HQ
Naperville
11.2013 - 06.2014
- Designed packaging for in-house Office Max brands, evolving initial sketches into high-fidelity 3D mockups and structural prototypes that established brand presence in white-space market opportunities.
- Balanced creative vision with functional constraints through multiple rounds of stakeholder feedback, ensuring effective shelf impact, consumer ergonomics, and manufacturing feasibility.
- Directed on-site press checks and vendor quality audits, providing real-time technical direction to uphold production standards.
Education
Bachelor of Art - Concentration Art & Design
Columbia College Chicago
Chicago, ILSkills
- Adobe Creative Suite
- Figma
- Adobe Firefly
- PowerPoint
- Brand strategy
- Creative direction
- Production oversight
- Cross-functional collaboration
Websites
Recognitions
- YouTube Ad of the Year Winner, 2018, Nintendo LABO, Ad That Taught Me
- Selected for AdWeek's Top 100 Creative List, 2019
Timeline
VP Creative Lead
JPMorgan Chase & Co.
04.2022 - Current
Art Director
Cramer-Krasselt
08.2019 - 04.2022
Art Director
Leo Burnett
07.2014 - 08.2019
Packaging Designer
Office Max HQ
11.2013 - 06.2014
Bachelor of Art - Concentration Art & Design
Columbia College Chicago