Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Alexander  Benful

Alexander Benful

Marketing

Summary

ALEXANDER BENFUL (SALES & MARKETING MANAGEMENT, STRATEGIES, LEARNING AND DEVELOPMENT) PERSONAL SUMMARY: A highly experience professional who possesses the required level of sales and retail management expertise needed to inspire, lead, develop and motivate staff. A human Resource expert with core competencies and practical experience in Sales and marketing training, organizational design and development, learning and development, knowledge management, talent management, and performance management. He is keen to take on a challenging, quality centered, customer focused and results oriented position. He look forward to a progressive and involving job opportunity that embrace teamwork and motivation, which will develop and enable him expand my horizons. To build, manage and grow an excellent quality of service focused on success by integrating emerging strategies and technologies, developing effective and efficient processes and work streams to satisfy stakeholders and increase market share and value. EXPERIENCE SUMMARY: Experienced insurance products strategist for quality of service and to support marketing plans. Experienced sales and marketing researcher, communicator, and planner. Experienced learning and development executive with success records. Experience in micro/banc assurance administration. Experienced sales trainer and a coach. Experienced research fellow. Experienced HR professional.

Overview

22
22
years of professional experience

Work History

New York Life Insurance Co
03.2023 - Current
  • Sales and Marketing
  • Training and employee
  • Customer service

Garage Manager

City Parking Corp
04.2022 - 02.2023

Senior consultant

SAMCON JERTT CONSULT
06.2020 - 03.2022
  • General training and development
  • Sales and marketing training
  • Recruiting / Outsourcing
  • Risk advisory

Head Learning and Development, National Sale coordinator

ALLIANZ LIFE & GENERAL INSURANCE
03.2018 - 05.2020
  • Support the development and implementation of HR initiatives and systems
  • Actively involved in recruitment by preparing job descriptions, and managing the hiring process
  • Create and implement effective on-boarding plans
  • Develop training and development programs for the organization
  • Support the management on disciplinary and grievance issues
  • Coordinates sales figures for all branches
  • Design performance management systems for staff
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Deployed and assessed strategies for retaining customers and maximizing account servicing opportunities to promote revenue consistency.
  • Created effective marketing and trade show material to educate and engage prospective clients in Product or Service offerings.
  • Spearheaded team-building sales meetings to inform supervisors of changes and promote successful sales strategies.
  • Presented Product or Service during retail trade shows to increase market share and make connections with potential customers.

HEAD, RETAIL SALES, Senior Manager

WAPIC INSURANCE GHANA
10.2016 - 12.2017
  • In charge of Group Ghana Retail and bancassurance ( Access Bank -48 branches)
  • Branches and Agency Management
  • Recruitment and training

SALES AGENT

STAR LIFE
01.2002 - 01.2007

Education

INTER - undefined

CON

SECURITY SERVICES – marketing - undefined

Certificate in marketing strategies - undefined

National Insurance college

Diploma - Insurance principles and practice

Cambridge International College

Certificate – practical insurance sales (Sarforro Consultancy Services – Accra Ghana) Global people management academy (Allianz global – Munich, Germany) Micro - undefined

Mini MBA - Operations Management

Accra Business School

Executive certificate - Management & Admin Logos - undefined

SPHRi –Senior Professional HR Certificate - undefined

2022

MBA - Marketing

Cyprus business
2015

Bachelor of Commerce - undefined

University of Cape Coast
2008

AND - undefined

2002

Secondary School Certificate - undefined

SSCE KSTS
1999

Skills

  • KEY COMPETENCE:
  • SKILLS
  • Ability to make decision, judgment
  • Ability to do routine work
  • Ability to do detailed work
  • Capacity to get along with others
  • Managerial and leadership techniques
  • Creativity ability
  • Versatility / flexibility
  • Adaptability and Flexibility
  • Develop Policies
  • Improve Employee Performance
  • Task Prioritization
  • Employee Performance Evaluations
  • Sales Presentation
  • Learning Strategies
  • Hazard Monitoring and Management
  • Professional Communication
  • Operational Procedures
  • Customer Satisfaction
  • Conflict Resolution Tactics
  • Employee Retention
  • Technical Leadership
  • Hiring and Training
  • Personnel Recruitment
  • Train Workers
  • Communications Strategies

Accomplishments

  • Use of telecommunication companies, churches and MFI as a replacement for direct sales agents
  • Pricing micro insurance products and challenges for the informal sector in Ghana – ( Thesis)
  • PROJECT UNDERTAKEN:
  • Strategic Communication and pricing life insurance
  • Pretoria-South Africa
  • Strategic planning and implementing micro assurance - Anambra State- Nigeria
  • Child Care Africa Project(child education) - China Town – Singapore
  • Talent Management and organization structuring
  • Munich, Germany, National best sales manager – achieved 174% of annual target
  • Best branch manager (Leadership/ production)
  • Increased sales outlets from 4 to 21 within Eastern/ Volta regions.

Timeline

New York Life Insurance Co
03.2023 - Current

Garage Manager

City Parking Corp
04.2022 - 02.2023

Senior consultant

SAMCON JERTT CONSULT
06.2020 - 03.2022

Head Learning and Development, National Sale coordinator

ALLIANZ LIFE & GENERAL INSURANCE
03.2018 - 05.2020

HEAD, RETAIL SALES, Senior Manager

WAPIC INSURANCE GHANA
10.2016 - 12.2017

SALES AGENT

STAR LIFE
01.2002 - 01.2007

INTER - undefined

CON

SECURITY SERVICES – marketing - undefined

Certificate in marketing strategies - undefined

National Insurance college

Diploma - Insurance principles and practice

Cambridge International College

Certificate – practical insurance sales (Sarforro Consultancy Services – Accra Ghana) Global people management academy (Allianz global – Munich, Germany) Micro - undefined

Mini MBA - Operations Management

Accra Business School

Executive certificate - Management & Admin Logos - undefined

SPHRi –Senior Professional HR Certificate - undefined

MBA - Marketing

Cyprus business

Bachelor of Commerce - undefined

University of Cape Coast

AND - undefined

Secondary School Certificate - undefined

SSCE KSTS
Alexander BenfulMarketing