Alexander Brooks
Atlanta,GA
Summary
Marketing Leader with over 10 years of experience across private industry, agency, and public sector. Demonstrated success in managing campaigns and developing content strategies that drive results. Expertise in crafting data-driven, omnichannel marketing initiatives while effectively aligning stakeholder groups and managing budgets.
Overview
9
9
years of professional experience
Work History
Integrated Producer
Monks
Atlanta, GA
01.2022 - Current
- Led integrated marketing campaigns for tech (Amazon, Twitch) and CPG (Mondelez, Maker’s Mark) clients, aligning content and creative strategy with industry-specific customer journeys
- Leveraged audience data and platform insights to identify high-impact engagement moments, increasing customer interaction across web and social campaigns by 20%
- Oversaw $400K+ budget for integrated digital campaigns, delivering under budget and generating $11K in new revenue through scope expansion and asset repurposing strategies
- Introduced AI-powered workflows to accelerate creative production at scale for Amazon assets, reducing turnaround time by 30% while maintaining brand quality standards
Content Producer
City of Chicago Mayor's Office
Chicago, IL
04.2020 - 04.2021
- Partnered with cross-functional city departments to produce integrated content strategies aligned with public communication priorities across education, equity, and civic initiatives
- Developed channel-specific content strategies for platforms including YouTube and TikTok, increasing reach among Gen Z and millennial residents by 40%
- Directed talent, creative production, and event logistics for high-profile initiatives, including Chicago Pride and the Biden-Harris administration
- Managed content calendar and delivery for the city’s official social channels, using project management tools to maintain consistent publishing cadence and rapid response to public events
Brand Strategist
Leo Burnett
Chicago, IL
10.2017 - 08.2019
- Designed and implemented full-funnel, multi-channel marketing campaigns for Fortune 100 clients, combining consumer insights and strategic storytelling to drive brand engagement and measurable sales growth
- Spearheaded digital-first strategies using audience segmentation, behavioral targeting, and performance data to exceed campaign KPIs by 25% and grow client revenue streams
Data Strategist (Promoted From Associate)
TBWA
Chicago, IL
12.2015 - 08.2017
- Partnered with analytics and insights teams to evaluate omnichannel campaign performance for Nike, identifying optimization opportunities that improved engagement and media efficiency
- Streamlined campaign team workflows by implementing performance dashboards and reporting templates, enabling faster feedback loops and better creative decision-making
Education
Bachelor of Science - Marketing
University of Illinois At Urbana-Champaign
Champaign, IL12-2015
Skills
- Creative Project Management
- Budget and Timeline Management
- Figma
- Data Visualization (Excel, Tableau)
- AI-Enhanced Creative Workflows
- Adobe Creative Suite
Timeline
Integrated Producer
Monks
01.2022 - Current
Content Producer
City of Chicago Mayor's Office
04.2020 - 04.2021
Brand Strategist
Leo Burnett
10.2017 - 08.2019
Data Strategist (Promoted From Associate)
TBWA
12.2015 - 08.2017
Bachelor of Science - Marketing
University of Illinois At Urbana-Champaign
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