Alexander Brown
Summary
Results-driven business intelligence and category insights professional with 5+ years of experience converting complex data into actionable strategies in CPG and natural products. Skilled in SPINS syndicated data, NielsenIQ Canada data, Power BI development, and retailer analytics. Expertise in data storytelling and dashboard automation enhances assortment decisions and promotional effectiveness, strengthening retailer partnerships across the U.S. and Canada.
Overview
5
5
years of professional experience
Work History
DIRECTOR OF BUSINESS INTELLIGENCE
Elmhurst 1925
Elma, NY
07.2024 - Current
- Lead analysis of SPINS syndicated retail data and TriLens consumer panel data to identify category trends, competitive insights, and distribution opportunities across natural and conventional retail channels
- Build and maintain enterprise Power BI dashboards that centralize and visualize company financial data, shipment data, SPINS syndicated data, SPINS TriLens panel data, and NielsenIQ Canada syndicated and panel data
- Develop retailer-specific selling decks leveraging syndicated data, consumer panel data, and marketing materials to drive distribution gains and incremental placements across U.S. and Canadian retailers
- Develop and maintain advanced retailer and channel velocity dashboards to monitor SKU productivity, identify underperforming items, and ensure products meet retailer-specific velocity thresholds
- Build advanced monthly void reporting dashboards identifying distribution gaps and providing actionable insights to enable sales team in expanding distribution and improving in-stock performance
- Utilize Vividly and syndicated data sources to conduct promotional effectiveness and pricing analysis to evaluate ROI, optimize trade spend, and measure promotional lift across key retailers and channels
- Upload and integrate SPINS syndicated data and internal shipment data into Vividly to develop SKU-level, distributor-level, and account-level forecasting models that support demand planning and inventory management
- Spearhead quarterly portfolio reviews evaluating SKU productivity, market performance, and category benchmarks using syndicated data while collaborating with finance teams to assess profitability and support SKU rationalization decisions
- Present executive-level insights and recommendations to support business planning, assortment decisions, category growth strategies, and innovation pipeline evaluation across adjacent categories
- Manage and mentor a team of analysts by overseeing day-to-day workflows, prioritizing projects, and ensuring the delivery of accurate and actionable data
MARKETPLACE INSIGHTS MANAGER
Elmhurst 1925
Elma, NY
02.2021 - 07.2024
- Supported sales and marketing initiatives by developing monthly scorecards that utilized SPINS syndicated data to analyze brand, category, and competitive trends in support of strategic decision-making
- Leveraged SPINS syndicated data and consumer research to develop compelling retailer sales decks that supported buyer meetings
- Developed and maintained custom Power BI dashboards and reporting tools that centralized company data from SPINS syndicated data, shipment data, and financial data
- Evaluated the effectiveness of marketplace promotional activities through analysis of key SPINS promotional KPIs, including incremental sales, promotional lift, velocity, market share, and depth of discount
- Created numerous advanced Excel reporting dashboards to monitor key KPIs for both our brand and competitors across multiple categories, including dollar sales, unit sales, distribution, velocity, pricing, and promotional performance metrics
Education
GRADUATE CERTIFICATE - BUSINESS ANALYTICS
University of Kentucky
Lexington, KY12-2026
MASTER OF BUSINESS MANAGEMENT - MBA -
Oklahoma State University
Stillwater, OK05-2025
BACHELOR OF SCIENCE - BUSINESS ADMINISTRATION
University At Buffalo, The State University of New York
Amherst, NY06-2021
Skills
- SPINS Syndicated Data
- SPINS TriLens
- NielsenIQ Canada Syndicated & Panel Data
- Power BI Development
- Dashboard Automation
- Vividly Forecasting
- Demand Planning
- Advanced Microsoft Excel
- Pivot Tables
- Data Visualization
- Storytelling
- Retail Analytics
- Category Analytics
- Distribution Analysis
- Void Analysis
- SKU Rationalization
- Promotional Effectiveness Analysis
- Competitive Intelligence
- Cross-Functional Leadership
- Retail Selling Deck Development
- CPG Category Analytics
Tools And Platforms
- Microsoft Power BI
- SPINS
- TriLens Powered by Circana
- NielsenIQ
- Vividly
- Microsoft Excel
- Microsoft PowerPoint
Timeline
DIRECTOR OF BUSINESS INTELLIGENCE
Elmhurst 1925
07.2024 - Current
MARKETPLACE INSIGHTS MANAGER
Elmhurst 1925
02.2021 - 07.2024
GRADUATE CERTIFICATE - BUSINESS ANALYTICS
University of Kentucky
MASTER OF BUSINESS MANAGEMENT - MBA -
Oklahoma State University
BACHELOR OF SCIENCE - BUSINESS ADMINISTRATION
University At Buffalo, The State University of New York