Summary
Overview
Work History
Education
Skills
Training
Timeline
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Alexander Crawford

Scotch Plains,,NJ

Summary

Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.

Overview

15
15
years of professional experience

Work History

Head of Sales, North America

David Energy
04.2023 - Current
  • Grew ARR from $100k to $1.2M in one year by implementing new playbook and optimizing team performance.
  • Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
  • Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
  • Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.

Head of Sales, North America

Payoneer
06.2020 - 05.2023
  • Team was 132% to goal for 2021, 105% in 2022 and 113% in 2023.
  • Oversee all things sales, including marketplace, B2B and onboarding team.
  • Grew ARR from $10MM to $34MM in just under 3 years as leader of US Team
  • Grew team headcount by 300% while completely rebuilding and implementing new processes and optimizing pre rep efficiency.
  • Expanded market share with targeted sales initiatives and strategic partnerships.

Sales Manager, SMB

Yotpo
12.2019 - 03.2020
  • Part of a Covid related lay-off after 3 months
  • Completed Winning by Design training for Managers and Account Executives
  • Received sales certification in all Yotpo products
  • Conducted 10+ SDR interviews
  • Strategically lead, manage and trained full cycle AE's and SDR's, to achieve target ARR of $4MM.

Sales Director, Agency Partnerships

Wix
01.2017 - 11.2019
  • First sales manager hired in Wix's history (after Flok acquisition)
  • Initiated and implemented the sales program for Wix's platform, targeting digital marketing agencies
  • Built and developed the sales process including prospecting, strategy, sales pitch, demos and presentation
  • Hired, trained and managed a team of 25 reps after a 6 month proof of concept
  • Grew team from $0 ARR to $7.5MM in 2 years.

Sales Director

Flok
06.2014 - 01.2017
  • Hired, trained and managed a team of 20 inside sales reps
  • Grew ARR from $5MM to $16MM in 3 years
  • Managed Sales Operations for the entire company; reported directly to the CEO
  • Key member of the strategy team managing Flok's recent acquisition by Wix
  • Developed the sales pitch to incorporate a stronger value message in an effort to increase client conversion, focusing on product value and the direct impact on their business.

Senior Sales Executive

Flok
06.2012 - 06.2014
  • One of three employees recruited to initiate start-up of sales and sales ops
  • Generated 150 calls per day to small business owners across the country
  • Managed inbound leads and conversions
  • Secured outbound leads by prospecting on Yelp, Google and various small to medium business directories
  • Consultatively sold loyalty solutions at a high volume, acquiring 20+ new clients per month
  • Exceeded 142% of sales revenue goal cumulatively over 2 years.

Instant Sales Specialist

LivingSocial
08.2011 - 06.2012
  • Recruited to pilot the new mobile-based LivingSocial Instant program as well as the Takeout and Delivery program
  • Forged relationships with restaurant owners in New York and worked in conjunction with them to define goals and develop a custom package for their business
  • Implemented product launch for brand new Takeout and Delivery platform in Boston and St
  • Paul in March of 2012
  • Achieved 107% to sales revenue goal over 8 months for Takeout and Delivery and Daily Deals programs.

Sales Representative

Yodle, Inc.
02.2009 - 08.2011
  • Sold Internet marketing space to small business owners across the country
  • Produced over $100K in sales during first year with the company.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Trained and mentored new sales representatives.

Education

B.A. - History

University of Richmond
Richmond, VA
05.2008

Skills

    Sales Management

    Sales Hiring

    Sales Training

    Sales Process Refinement

    Sales Reporting

    Key Account Growth

    Sales Operations

    Sales Coaching

Training

  • Microsoft Office Suite
  • Expert in Salesforce
  • Jeffrey Gitomer's Sales Training Program. Attended a 3 day seminar with focus on prospecting, qualifying leads, sales presentation, closing and customer loyalty.

Timeline

Head of Sales, North America

David Energy
04.2023 - Current

Head of Sales, North America

Payoneer
06.2020 - 05.2023

Sales Manager, SMB

Yotpo
12.2019 - 03.2020

Sales Director, Agency Partnerships

Wix
01.2017 - 11.2019

Sales Director

Flok
06.2014 - 01.2017

Senior Sales Executive

Flok
06.2012 - 06.2014

Instant Sales Specialist

LivingSocial
08.2011 - 06.2012

Sales Representative

Yodle, Inc.
02.2009 - 08.2011

B.A. - History

University of Richmond

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