Summary
Work History
Education
Skills
Affiliations
Websites
Additional Information
Timeline
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Alexander Davis

Upland ,CA

Summary

I am an accomplished growth marketing professional with 9 years experience. I have demonstrated success implementing strategic approaches to drive market growth and bottom-line profitability. I am also a strong communicator with natural leadership talent and high energy. A key strength of mine is building and motivating team members to new levels of performance.

Work History

Social Media Specialist

Yaamava' Resort and Casino at San Manuel
Highland
12.2023 - Current
  • Developed and implemented social media strategies to increase brand awareness and engagement.
  • Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Analyzed key metrics to measure the success of campaigns on a regular basis.
  • Monitored emerging trends in digital media and marketing.
  • Researched influencers in relevant industries to collaborate with for promotional activities.
  • Identified opportunities for new partnerships or collaborations with other brands or organizations.
  • Developed editorial strategies to increase blog readership and engagement.

Social Media Coordinator

HulkFit Products
Ontario, CA
  • Developed and implemented strategic social media marketing plans.
  • Managed Influencer marketing campaigns.
  • In charge of our college athlete sponsorship program (NIL)
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Tracked and analyzed social media and online marketing initiatives.
  • Posted new content for products and services when managing marketing and release calendars.
  • Generated interest for new and upcoming product and service releases by managing social media accounts.
  • Corresponded with social media clients to utilize positive feedback and posts to better promote brand.
  • Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
  • Spearheaded creation of blogs and social media content.
  • Developed email marketing campaigns to increase brand awareness and engagement.

Influencer Marketing

Hulkfit Products
Ontario, CA
  • Oversaw all operations surrounding the Hulkfit company's Influencer program. In this position, I developed the sponsorship packages that were provided to both fitness influencers and NCAA athletes who would represent the brand. I introduced this campaign program to the Hulkfit company a week after being hired . Since taking this role, I have brought on board seven high profile Division 1 athletes and managed over 25 fitness influencers. This role also required me to negotiate contract deals with the athletes agents, have a solid understanding of the NCAA NIL guidelines, develop innovative campaign strategies, and provide a supportive environment to the influencers.

Social Media Marketing Manager (Part-Time)

Hasco Outlet
Montclair, CA
  • Promoted content through advertising on specific social media networks to reach target audience.
  • Created professional look and feel to organization's online presence in social media forums to maximize reach and understanding of company's services.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Planned advertising campaigns for online, print and other mediums.

Education

BBA - Business Administration And Management

Virginia Union University
Richmond, VA

Skills

  • Project management
  • Data Analytics
  • Business development
  • Brandwatch
  • Salesforce
  • Klaviyo
  • Canva
  • Excel
  • Microsoft Office
  • Copyrighting
  • Google Analytics
  • Customer Relationship Management (CRM)
  • Hootsuite
  • Video Editing
  • Team building
  • Market Trend Analysis
  • Digital Advertising Campaigns

Affiliations

  • Member, Alumni Association
  • Deans List at Virginia Union University
  • College Football Athletic Scholarship

Additional Information

One of the many things that I take pride in was playing football at Virginia Union University in the great city of Richmond, VA. The Division 2 HBCU taught me the importance of success both on and off the field. As the starting center on the offensive line for my junior and senior year, I always knew what it was like to be put in a leadership role. I also knew what it meant to work and accomplish goals under immense pressure. Through understanding the value of teamwork and resilience, I was able to assist my team in 2 winning seasons as a starter. What I am most appreciative of is being able to apply the values I've learned through college athletics to the business world. The strengths that I carry over to the business world include having a strong sense of judgement, excellent communication skills, a passion for athletics, prioritizing solutions to problems, and always having a strong vision for success.

Timeline

Social Media Specialist

Yaamava' Resort and Casino at San Manuel
12.2023 - Current

Social Media Coordinator

HulkFit Products

Influencer Marketing

Hulkfit Products

Social Media Marketing Manager (Part-Time)

Hasco Outlet

BBA - Business Administration And Management

Virginia Union University

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Alexander Davis