Alexander Dunn
Digital Strategist and Marketing Consultant
Boston,MA
Summary
Performance marketing professional with expertise in data analytics, KPI tracking and campaign optimization. A tactician with strong experience leveraging data for business intelligence and growth goals. Possesses robust understanding of efficiency metrics to create a tangible framework for return on investment decision making. Gifted communicator and decisive planner with excellent project, time, and strategy management skills. Highly experienced in diagnosing and managing pay-per-click campaigns, video campaigns, and social media advertising. Deep expertise in budget forecasting, audience targeting, and effective remarketing. A specialist in building dynamic reporting systems to create visibility and accountability of all marketing efforts. Analytical problem solver with keen understanding of how to leverage machine learning and industry trends for accelerated success.
Overview
14
14
years of professional experience
Work History
Digital Strategist
Belardi Wong/Adstra Identity & Data Solutions
Providence , RI
2021.12 - 2023.03
- Managed $200-$300K monthly in various pay-per-click accounts while scaling traffic growth goals and revenue growth goals
- Monitored and evaluated website analytics across 100 Brands to identify consumer trends, media efficiency ratio, and opportunities for improvement
- Executed detailed e-commerce performance audits for 30 mid-to-large size businesses w
- Built tailored strategic integrated roadmaps for e-commerce companies and non-profit organizations based on historic data and business growth goals
- Established effective digital marketing strategies to facilitate new customer acquisition, increase customer retention, and track life time value to understand overall return on investment
- Created actionable omni-channel reporting dashboards for data visualization to promote cost efficiency in digital advertising and actionable audience tracking/testing
- Created SEO benchmarks and best practices for clients as well as implemented competitor defense tactics in media buying
- Consistently leveraged comprehensive keyword search, demographic targeting, and creative testing for clear increases in conversion rates and return on ad spend
- Developed critical thought leadership for internal and external company communications including company blog and newsletter content
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes
- Devised effective link-building campaigns to increase website authority and boost organic rankings for search engine marketing
Director, Marketing and Communications
Easterseals Massachusetts
Worcester , MA
2018.04 - 2021.11
- Formulated overarching brand architecture, created new boilerplate marketing language, and implemented conversion strategies with limited resources
- Revamped entire state-wide website to emphasize user experience, Google indexing, keyword planning, donor-lead management, and search engine optimization
- Conducted research to analyze stakeholder's behavior, preferences and conversion habits.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing digital engagement by 30%.
- Established monthly marketing reports across multiple digital channels to ensure effective growth strategy with evidence-based data
- Designed, managed, and coordinated entire re-branding process including print collateral, digital assets, and signage
- Created digital marketing campaigns including multifaceted paid advertising, automated engagement, mobile giving, and video engagement
- Created operations protocols for over 300 field staff, 60 administrative staff, and hundreds of volunteers
- Initiated collaborative marketing alliance amongst other Easterseals affiliates to leverage resource sharing, content repacking, and wider brand awareness
- Wrote engaging and successful marketing, advertising, and website copy.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Completed in-depth reviews of service competitor markets and donor markets to establish preferences.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
- Developed campaigns and specific marketing strategies for various 9 distinct service departments
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Leveraged professional networks and industry knowledge to strengthen donor and community relationships.
- Identified appropriate marketing channels and target constituents for campaigns.
Marketing Consultant
Rank The Vote
Boston , MA
2020.01 - 2021.01
- Member of leadership team as digital, for social ad spending and organic search engine optimization
- Conducted primary and secondary research to better understand audience needs, interests, and behaviors.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Tracked key metrics and developed spreadsheets and data models.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Tracked key performance indicators to measure success of campaigns.
- Conducted market research and reported on clients' competition.
- Collaborated with leadership in creating weekly bulletins, which were sent to all employees.
Corporate Relations Manger
Multiple Sclerosis Society
Waltham , MA
2017.10 - 2018.04
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Works with corporate contacts to understand company goals and determine areas of engagement with Society (i.e., teams, sponsorship, volunteerism, in-kind, etc.)
- Develops partnership proposals based on opportunity and interests
- Negotiate sponsor benefits, investments, and secure support of national sponsorship and national corporate teams
- Developed detailed plans for affiliate collaboration to to leverage regional opportunities for local expansion
- Set aggressive targets for employees to drive company success through corporate sponsorships and corporate communities
Assistant Director
ZENO MOUNTAIN FARM
Lincoln , VT
2018.08 - 2018.11
- Feature Film, “Best Summer Ever,” which is first ever fully integrated movie featuring people with disabilities as stars and as part of production crew
- Consulted on email marketing strategy and lead generation
- Managed affiliate marketing strategy for pre-release and post-release
- Edited and created video content related to trailers, social media promotion, and YouTube advertising
- Constructed comprehensive backlink strategy for Google keyword indexing and domain authority
Community Outreach Director
Michael Lisnow Respite Center
Hopkinton , MA
2015.01 - 2018.08
- Managed volunteer programs focused on providing community services to underserved populations.
- Spearheaded fundraising efforts to support social and community service initiatives.
- Created and managed budgets, efficiently allocating resources for social and community service projects.
- Collaborated with community members to develop and implement service initiatives.
- Assessed community needs and identified resources for social and community service programs.
- Provided leadership, guidance and support to staff members.
- Established and maintained relationships with key stakeholders.
- Partnered with local organizations to expand access to social and community services.
- Implemented strategies to increase public awareness of social and community service programs.
- Utilized grant writing skills to secure additional program funding.
- Analyzed trends and data to inform decision-making and program development.
- Collaborated with program teams, community organizations, peers and volunteers in execution of events and activities.
- Developed and implemented training programs for staff.
- Conducted community workshops to promote different programs and educate public on available services.
- Researched best practices and developed strategies to improve program outcomes.
- Monitored program performance and outcomes for successful delivery of services.
- Collected and analyzed data to identify community needs before implementing programs to multiple audiences across state.
Adult Day Program Director
Michael Lisnow Respite Center
Hopkinton , MA
2009.08 - 2014.12
- Oversaw and coordinated operations of large adult day program
- Greatly increased operational efficiency during organization's highest rate of operational growth, which serves more than 80 families daily
- Managed and trained 25 full-time employees and coordinated interdepartmental needs
- Ascended program into highest tier of quality according to state survey and certification
- Developed best practice strategies for program operations based on extensive non-profit consulting and policy research
- Designed internal controls and budget strategies for cost avoidance and waste management within annual operational budget
- Responsible for resource management of a program with an annual operating budget of $2M
- Implemented and managed an innovative cloud based integrated digital communications system for all organizational operations, employee communications, and data documentation associated with state contracts
- Negotiated contracts from vendors for program services and designed a dynamic curriculum annually with a 98% satisfaction rate.
Education
MASTER OF ARTS - PUBLIC ADMINISTRATION
FRAMINGHAM STATE UNIVERSITY
Framingham, MA2017
Bachelor of Arts - Legal Studies, Sociology
University of Massachusetts Amherst
Amherst, MA05.2009
Skills
- Integrated Strategic Planning
- Web Analytics and Data Insight Management
- Audience Targeting, Prospecting & Acquisition
- Conversion Optimization and KPI Tracking
- Paid Media Execution and Management
- Keyword Research and Optimization
- Campaign Optimization and Budget Planning
- Segmentation Strategy Development
- Data Visualization
- ROI & LTV Mapping
Ji-Jitsu
10+ years of competitive Ji-Jitsu training. Competed in 5 regional tournaments placing 3rd to 2nd place in most tournaments.
Certification
- Google Analytics 4 Certification
- Google Ads Search Certification
- Google Ads Shopping Certification
- Google Ads Measurement Certification
- AI-Powered Performance Ads Certification
Timeline
Digital Strategist
Belardi Wong/Adstra Identity & Data Solutions
2021.12 - 2023.03
Marketing Consultant
Rank The Vote
2020.01 - 2021.01
Assistant Director
ZENO MOUNTAIN FARM
2018.08 - 2018.11
Director, Marketing and Communications
Easterseals Massachusetts
2018.04 - 2021.11
Corporate Relations Manger
Multiple Sclerosis Society
2017.10 - 2018.04
Community Outreach Director
Michael Lisnow Respite Center
2015.01 - 2018.08
Adult Day Program Director
Michael Lisnow Respite Center
2009.08 - 2014.12
MASTER OF ARTS - PUBLIC ADMINISTRATION
FRAMINGHAM STATE UNIVERSITY
Bachelor of Arts - Legal Studies, Sociology
University of Massachusetts Amherst
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